Roofers Coffee Shop - Where The Industry Meets!
Coffee Conversations Season 3
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Heidi J. Ellsworth travels across the country on behalf of the RoofersCoffeeShop meeting amazing roofing professionals year round. She is involved in all parts of the roofing industry and loves contributing, speaking and meeting all the contractors she can.  We came up with the idea that she needs to tell us about her adventures and who she meets out there. From there Roofing Road Trips with Heidi was born in Podcasts and Articles. Listen or Read and Enjoy!

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Quarrix - NickNobbe - Podcast

Nick Nobbe - Selling Beyond the Shingles

  S3:E41 Nick Nobbe of Quarrix joins Heidi J. Ellsworth on this Roofing Road Trip that explores how contractors can successfully incorporate ventilation in the sales and education process for homeowners.  Highlighting recent statistics and survey results, they talk about the data including how 92% of homes across the U.S. do not ...




IIBEC - Brian Pallasch Podcast

Brian Pallasch - IIBEC’s leadership in Understanding Roofing Drainage

  S3:E40 In this Roofing Road Trip, Heidi J. Ellsworth meets with Brian T. Pallasch, CAE, CEO/EVP of IIBEC.  In a follow-up to the Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD Roofing Road Trip Podcast about their new publication on Roof Drainage – Second Edition, this book was funded ...




Tremoc - Juliann Ucarozza and Jake Tiernay - The Next Generation into Roofing and Summer Internships

Juliann Ucarozza and Jake Tiernay - The Next Generation into Roofing and Summer Internships

S3:E49 Road tripping across country to Ohio, Heidi J. Ellsworth gets to visit with two exceptional Tremco interns, Juliann Ucarozza and Jake Tiernay. Heidi finds out what is attracting these young professionals to work in the Tremco marketing department and what they think of the roofing industry after their 2021 summer ...




Better Employees - Podcast

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees.  Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo shares ...




Joel Viera - What You Need at the 2021 Western Roofing Expo

Joel Viera - What You Need at the 2021 Western Roofing Expo

  S3:E47 Road tripping south, Heidi J. Ellsworth visits with Joel Viera, executive director of Western States Roofing Contractors Association (WSRCA) about the upcoming Western Roofing Expo (WRE). One of the largest regional roofing shows, the WRE has its own unique culture bringing roofing contractors and crews together from across the western ...




IIBEC - Stephen Patterson and Madan Mehta - Unprecedented change in roof drainage design

Stephen Patterson and Madan Mehta - Unprecedented Change in Roof Drainage Design

  S3:E46 In this Roofing Road Trip, Heidi J. Ellsworth meets with Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD about the unprecedented change in roof drainage design.  A new publication on Roof Drainage – Second Edition, this book was funded by the CI-IIBEC Foundation.  They will share how in ...




Molly Nelson Pod

Molly Nelson - Finding A Green Solution with the Future of Roofing

  S3:E45 Studying the interconnectedness between people and their environment is important to Molly Nelson, RCS intern. In this edition of Roofing Road Trips, Megan Ellsworth chats with Molly about her internship at RoofersCoffeeShop, her major in environmental studies and her passion for green roofs.  Read the Transcription - Coming Soon! Listen to the ...




Tremco - Phillip Harris - Rooftop Safety Taken to New Heights

Phillip Harris - Rooftop Safety Taken to New Heights

  S3:E44 Roofs may be out of sight, but they should never be out of mind. In this Roofing Road Trip, Heidi J. Ellsworth virtually travels to visit with Phillip Harris, business development manager and safety expert from Tremco and Weatherproofing Technologies. Together, they discuss safety plans for rooftop installation and the importance of talking ...




Polyglass - Chris Gory Podcast

Chris Gory - The Evolution of Self-Adhered Roofing

  S3:E43 Heidi J. Ellsworth of RoofersCoffeeShop® virtually road trips cross country to the state of Florida to visit with long-term roofing friend, Chris Gory, National Low-Slope Business Development Manager with Polyglass.  Both Heidi and Chris were involved with several launches of self-adhered roofing and have watched with enthusiasm as that market ...




Patrick Fingles - The Changes to In-Home Sales through Technology

Patrick Fingles - The Changes to In-Home Sales through Technology

S3:E42 Heidi J. Ellsworth sits down virtually with Patrick Fingles the CEO of Leap to discuss how contractors are adapting to the new realities of a post covid world.  Patrick has been a leader in the home improvement industry for nearly two decades. As co-owner and CEO of Nu Look Home ...




Integrity Insurance Pod

Seth and Ashley Pietsch & Jessica Hale - The 10 Things you Need to Know about Roofing Insurance

S3:E41 Heidi J. Ellsworth Road Trips virtually over the Cascade Mountains to Portland, Oregon to visit with the up and coming power couple in roofing, Seth and Ashley Pietsch of Integrity Insurance. It is all about insurance and what roofing contractors need to be asking of their brokers. Seth and Ashley ...




OneCLickCode Pod

Garrett Kurtt - Building Code Information by Jurisdiction – New Technology

S3:E40 Heidi J. Ellsworth of RoofersCoffeeShop® virtually road trips to Colorado to visit with Garrett Kurtt, CEO and Founder of OneClick Code. Endorsed by the Colorado Roofing Association, this progressive technology company brings 12 years of experience in the roofing restoration industry. Heidi and Garrett talk about his experience in roofing and how ...




Malarkey pod

Leah Lemmons & Eileen Dutton - Innovations that Can Save the Planet

S3:E39 Heidi J. Ellsworth visits with Leah Lemmons & Eileen Dutton of Malarkey Roofing Products about their history of innovation and environmental roofing products that range from strongly redundant long-term roofing products, to hail and wind resistant shingles to newly introduced smog eating and reflective roofing.  They discuss the historic, current ...




Wayne Heironimus and David Fuller - Manufacturer’s Reps know what’s Hot!

Wayne Heironimus and David Fuller - Manufacturer’s Reps Know What’s Hot!

S3:E38 Heidi J. Ellsworth of RoofersCoffeeShop road trips to Florida to visit with long-time friend Wayne Heironimus, owner of the Delta Rep Group, about being a manufacturers’ representative and the amazing NP1 product he has brought back to the market.  Joined by David Fuller of Master Builders Solutions, they talk about ...




IRE - Meggan and James Pod

Meggan Spehar and James Ellsworth - IRE New Technology and First Timers

S3:E37 Heidi J. Ellsworth of RoofersCoffeeShop visits with Meggan Spehar from the International Roofing Expo (IRE) and James Ellsworth of RoofersCoffeeShop about the new technology that is going to make IRE better than ever.  RCS is excited to sponsor the First Timers Reception so as a first timer, James Ellsworth will share ...




Cotney - Roscoe Pod

Roscoe Green - Cotney Around the Globe

  S3:E36 On this Roofing Road Trip, Heidi chats with Roscoe Green who is leading the Cotney Construction Practice Group. Roscoe is on the fore front of construction practices including contracts, material shortages, liens and more. Listen to learn about Roscoe’s interesting history and his leadership in helping contractors be prepared for ...




IKO - Jack Gottesman, Quentan Tobolka & Michael Mooney - Multi-Family Roofing Tips

Jack Gottesman, Quentan Tobolka & Michael Mooney - Multi-Family Roofing Tips

S3:E35 Join Heidi J. Ellsworth as she discusses multi-family roofing with Quentan Tobolka, President at Paragon Multi Family Roofing, Inc., Jack Gottesman, IKO Marketing Services Manager for U.S. Residential and Michael Mooney, Regional Sales Manager at IKO Roofing. Understanding best practices for working with multi-family projects will be the topic and ...




Cotney - Ben Briggs

Ben Briggs - Cotney Around the Globe

S3:E34 On this Roofing Road Trip, Heidi chats with Ben Briggs who leads the Cotney Labor and Employment initiatives.  Ben is on the forefront of employment issues including wage and hour, nonexempt and contractor status, OSHA and harassment issues.  Listen to learn about changes coming up in employment law and what has been on the docket on the legal ...




WTI - Rebecca Welsh - Roofing is the Next Female Frontier

Rebecca Welsh - Roofing is the Next Female Frontier

S3:E33 Megan Ellsworth, RCS podcast producer, sits down with Rebecca Welsh, a regional business manager for Weatherproofing Technologies, Inc. (WTI) in the south Atlantic region of the country.  Women make up a small percentage of the field work force in this industry and Rebecca wants to change that. She has a mission to ...




Western Colloid - Greg Pod

Greg Hlavaty - Are you Building your Business?

S3:E32 Heidi J. Ellsworth virtually takes a road trip to Southern California to visit with Greg Hlavaty, president of Western Colloid.  They talk about his philosophy of putting the contractor first, which has been the hallmark of Greg’s leadership within the roofing industry.  Western Colloid works with contractors to help build their business. The company’s Fluid Applied Reinforced Roofing systems offer ongoing profitability for roofing companies by delivering the highest quality products ...




BTA - Danny Kerr Pod

Danny Kerr - Contractor Evolution, Get Ready to Evolve

  S3:E31 Heidi J. Ellsworth virtually road trips to meet up with Danny Kerr co-founder of Breakthrough Academy.  It is a celebration of their new show, Contractor Evolution.  Danny shares information about this new multimedia show produced specifically for high-performing contractors who are focused on scaling up, working less, and increasing profitability. ...




Cotney - Podcast with Lee

Lee Lipniskis - A Life in Roofing

  S3:E30  In this episode of Roofing Road Trips, Heidi Ellsworth, RCS CEO, chats with Lee Lipniskis about her journey through the roofing industry. Lee Lipniskis is an associate consultant at Cotney Attorneys and Consultants. With experience in insurance, finance, and the contractor's side of the industry, Lee has a finger in every ...




Franklin/Titebond - Darci Pod

Darci Kunard – Creating a Residential Service Program

  S3:E29 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond on how residential roofing companies can create or expand residential service programs.  Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares how contractors can utilize products, like their new Titebond Ultimate PVC Trim Adhesive and Sealant to provide maintenance benefits for customers across every part ...




IRE - Ray pod

Ray Giovine - Who’s Ready to Mingle? IRE 2021

  S3:E28 You won’t want to miss this episode of Roofing Road Trips, as RCS’s Heidi J. Ellsworth and Informa’s Ray Giovine chat about all things IRE for their live show in August 2021. The city of fun, Las Vegas is hosting this year’s in-person IRE show and we all couldn’t be ...




John Kenney - Estimating with Coach John

John Kenney - Estimating with Coach John

S3:E27 In this episode of Roofing Road Trips, RCS’s Heidi Ellsworth talks with John Kenney of Cotney Consulting Group. The two talk all things estimating, and how Cotney Consulting Group can help grow your estimating business. The new Cotney Estimating training and certification is a first for the roofing industry and ...




Joel Shealey and David Allen - A Change in Leadership

Joel Shealey and David Allen - A Change in Leadership

S3:E26 Heidi Ellsworth has the pleasure of visiting with old and new friends as Roofing Road Trips meets up with the leadership of Bitec, Joel Shealey, VP of operations and David Allen, president. The three talk about the history of Bitec as it celebrates 34 years of business and the strong ...




Les Burch Pod

Les Burch - Sharing Knowledge about Family Run Businesses

  S3:E25 In this installment of Roofing Road Trips, RCS’s Heidi Ellsworth sits down with Les Burch, president of Sashco, to discuss his new show, Les’s Corner. The new multimedia production delivers business and sealant technology education, innovation collaboration with industry experts and high-performance community knowledge sharing.  Listen to hear more about ...




Samantha Schok RRT

Samantha Schock - Finding your way into Roofing

S3:E24 On this installment of Roofing Road Trips, Megan Ellsworth, RCS podcast producer, chats with Samantha Schock of J Reynolds, a Tecta America company. The two discuss Samantha’s introduction into the roofing industry, National Women in Roofing, and why women should get involved in the industry. Listen to this episode to hear ...




Tremco - Kevin Butler - A Career, Not Just a Job

Kevin Butler - A Career, Not Just a Job

S3:E23 For over 22 years, Kevin Butler, a Senior Field Advisor, has worked at Tremco Roofing.  Heidi J. Ellsworth interviews him about how he has thrived in building a career at Tremco and Weatherproofing Technologies Inc.  They talk about how he grew his career as a roofer, foreman, manager and senior ...




PolyGlass - Marco Sieber Podcast

Marco Sieber - Fire Protection Starts at the Roof

S3:E22 Heidi J. Ellsworth visits with Polyglass National Product Manager Marco Sieber  about a new age in fire protection on the roof. With ongoing wildfires and urban fires ignited by severe weather, the roofing industry is striving to keep homes and businesses safe, starting at the roof. Polyglass recently launched Polystick ...




SSA - Chuck Magee Pod

Chuck Magee - Where is your office?

S3:E21 Heidi J. Ellsworth talks with Chuck Magee, CEO of SSA CAPP, a software and marketing company that is offering contractors the opportunity to utilize online offices. Chuck Magee has developed software, processes and online access for roofing contractors to utilize virtual offices to make their job easier. Several small roofing ...




IKO - Roofing Road Trips - Jeff Williams

Jeff Williams - Elevate your Roofer Brand

S3:E20 Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director about branding in this informational and thought-provoking Roofing Road Trips podcast.  To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary.  Jeff talks about how it can be intimidating to even a seasoned marketer, ...




Mikael Kuronen - DensDeck® StormX™ Prime Roof Board Stands Up to Very Severe Hail

Mikael Kuronen - DensDeck® StormX™ Prime Roof Board Stands Up to Very Severe Hail

S3:E19 Heidi J. Ellsworth, RCS Partner visits with Mikael Kuronen about Georgia-Pacific’s recent launch of DensDeck® StormX™ Prime Roof Board. It is the first high-performance gypsum roof coverboard (patent-pending) designed to help prepare commercial rooftops to hold tough under the dangers of impact and puncture caused by very severe hail conditions. ...




United Asphalts - Bud and Jim RRT

Bud Polston and Jim Nevin - The Future of Asphalt

S3: E18 Recorded on March 16, 2021 Heidi J. Ellsworth visits with Jim Nevin and Bud Polston of United Asphalts about the future of asphalt.   They talk about the history and future of modified asphalt in both commercial and residential roofing products and systems.  Weather and sustainability are all a part ...




MRC - Frank Farmer

Frank Farmer - Training that is all About Profitability!

S3:E17 Heidi J. Ellsworth talks with Frank Farmer of Metal Roofing Consultants (MRC) about how roofing contractors can get the necessary tools and training to add metal roofing to their company while increasing overall profitability.  Frank shares a proven system that he and his team have employed to grow the country’s ...




Corelogic - Jack Wagnon RRT

Jack Wagnon - Getting Aerial with SkyMeasure

S3:E16 Heidi J. Ellsworth visits with Jack Wagnon of SkyMeasure™, a property measurement service from CoreLogic®, as this Roofing Road Trip takes an aerial view. SkyMeasure is known for their highly accurate roof measurement reports and high resolution aerial imagery. Heidi and Jack talk about how roofing contractors can utilize aerial ...




Cotney - Ashlee Poplin RRT

Ashlee Poplin - Cotney Carolina Office Weathering the Storm

S3:E15 In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner catches up with Ashlee Poplin of Cotney Attorneys and Consultants about how business, regulations and Covid recovery are going in the Cotney Carolina. They talk about how vaccinations are affecting contractors along with important tips on how to deal with ...




Duro-Last - Jason and Steve Podcast

Jason Dark and Steve Ruth - X Marks the Spot with Duro-Last X Launch

S3:E4 Heidi J. Ellsworth visits with Duro-Last’s National Sales Manager, Jason Dark, and VP of Sales, Steve Ruth, about the launch of Duro-Last X™, the industry's first custom-cut roll good membrane solution. The podcast will discuss the importance of roofing contractors continually looking for improved solutions that offer increased productivity, profitability ...




SherwinWilliams - Paul Watts Pod

Cleaning Metal Roofs Has Never Been so Easy

S3:E2  Heidi J. Ellsworth visits with Paul Watts of Watts Removal and Christian Zimprich of Sherwin Williams Coil Coatings about the groundbreaking Watts cleaning products tested and proven exclusively on Sherwin Williams coated metal panels. In an ongoing commitment to their customer relationships, Sherwin-Williams Coil Coatings has aligned with Watts Removal ...




Cotney - Chicago podcast

Kathleen Ropka - Getting to Know the Cotney Chicago Office

S3:E1 Heidi J. Ellsworth, RCS Partner visits with Kathleen C. Ropka an attorney who is based in Cotney Construction Law’s Chicago office.  In this Cotney Around the Globe Podcast, they discuss the Chicago office and some of the hot topics and trends in the city and the Midwest in general.  Kathleen’s ...




Estimating Edge - Jackie and John RRT

John Lombardo and Jackie Hart - The 5 Key Considerations to Choosing Software

  S2:E55 Heidi J. Ellsworth virtually travels to Estimating Edge to visit with Jackie Hart and John Lombardo on this Roofing Road Trips Podcast.  Jackie and John lead the industry on software sales that make a difference to customers.  Both longtime salespeople talk about the importance of relationship sales that help roofing ...




Jess Cress - Diversity and Inclusion, Why It

Jess Cress - Diversity and Inclusion, Why It's been Ignored and Why It Shouldn't Be Anymore

S2:E54 Heidi J. Ellsworth, RCS Partner, visits with Jess Cress of Bone Dry Roofing Company about what is happening today in roofing related to diversity.  Jess, along with Rae July, Chinook Roofing, is a co-chair of the newly formed Diversity, Equity and Inclusion (DEI) committee for National Women in Roofing (NWIR).  ...




Cotney - Gabe D. Pinilla and Ryan K. Markham - Get to Know the Colorado Cotney Office

Gabe D. Pinilla and Ryan K. Markham - Get to Know the Colorado Cotney Office

S2:E53  Heidi J. Ellsworth, RCS Partner, visits with Gabriel D. Pinilla and Ryan K. Markham, lawyers in the Cotney Construction Law Denver office.  The Cotney office continues to turn heads in the Denver market with exceptional legal consultation, advocacy and representation of both roofing contractors and subcontractors.  During the podcast they ...




LEAP - Steve Stencil - Upping Your Sales Game with Leap

Steve Stencil - Upping Your Sales Game with Leap

S2:E52 In a second podcast, Heidi J. Ellsworth visits with Steve Stencil, founder of Leap about how roofing contractors can increase closing rates.  This informative podcast shares the four commitments sales people need to close the deal. Steve shares his proven process of how when sales people get commitments on 1) ...




ATAS - Dick Bus RRT

Dick Bus - The Next Generation of Roofing

S2:E51 Heidi J. Ellsworth, RCS Partner visits with the President of ATAS International, Inc., Dick Bus. With an amazing career in roofing, Dick is well known not only for his involvement in the industry (NRCA Director, President of Metal Roofing Alliance and former president of Metal Construction Association) but also for ...




FiberTite - Darci Kunard RRT

Darci Kunard - Wintertime Repairs and the Importance of Having the Right Product

S2:E50 Heidi J. Ellsworth visits with Darci Kunard of Franklin International about wintertime repairs and the importance of having the right product when you need it.  They specifically talk about the long performance history of Titebond WeatherMaster Sealant. This premium-grade, superior polymer formula sealant has been offering protection and performance for ...




SRC - April Hall RRT

April Hall - How the SRC Summit is Changing the Game

S2:E49 Heidi J. Ellsworth visits with April Hall, President of Storm Consultants, LLC and the powerhouse behind the SRC Summit. They review the schedule and importance of April’s upcoming convention. The SRC Summit brings in roofing contractors from all over the U.S. for 2 1/2 days of learning, networking and fun. Some of ...




Leap - Steve Stencil RRT

Steve Stencil - The Software that is Transitioning Contractors in the New Normal

  S2:E48 Heidi Ellsworth visits with Steve StenciI, Founder and CTO of Leap. Transforming the home services industry, Leap is the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. Steve and Heidi talk about the inspiration to found Leap and how ...




NRCA - S2:E47 Tom Shanahan and Ted Ryan - Roofing Road Trips LIVE!

Tom Shanahan and Ted Ryan - Roofing Road Trips LIVE!

  S2:E47 Watch or Listen in to the first LIVE recording of Roofing Road Trips with Heidi as she chats with NRCA’s Tom Shanahan and Vault Health Strategy’s Ted Ryan. They break down the differences between self-insurance and fully insured health care options. Learn when to consider self-insurance for your company and the ...




Fortified - Fred Malik Podcast

Fred Malik - Why you should be a Fortified Certified Roofer

  S2:E46 This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Fred Malik, the managing director for FORTIFIED Products. Malik is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional and national level. The ...




Cotney - Planning for 2021 Podcast

Trent Cotney - Planning for 2021

  S2:E45 Heidi J. Ellsworth and Trent Cotney visit about the importance of planning now for 2021 concerning risk management for a roofing company. They talk about how the Cotney Construction Law subscription plan can help roofing contractors not only deal reactively to unplanned legal actions and regulatory concerns but also proactively ...




ICP - Kyle Ziebarth

Kyle Ziebarth - Walk More Roofs in 2021

  S2:E44 Heidi J. Ellsworth welcomes Kyle Ziebarth of Astec, a leading fluid-applied roofing solutions company. Kyle is the business development manager for Astec but also part of the Ziebarth family who developed and manufactured the leading technologies of Astec. Kyle is instrumental in providing the tools for contractor success including the ...




Roofing Road Trip with Jack and Mark

Jack Gottesman and Mark- Roofing Systems that are Challenging the Weather

  S2:E43 IKO roofing systems meeting FORTIFIED Home™ standards This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. Jack and Mark share the excitement around IKO roofing products and how they are creating systems that meet the Insurance Institute for Business and ...




Roofing Road Trip with Julissa Chavez

Julissa Chavez- Celebrating Spanish Heritage

  S2:E42  Heidi J. Ellsworth visits with Julissa Chavez, Program Manager-Latino Marketing & Sales at SRS about the rich Latinx culture in roofing today. Julissa is leading the way working on progressive and inclusive programs at SRS for Spanish speaking roofing professionals and companies. They will visit about Julissa’s new Latin Facebook ...




Roofing Road Trip with Jeremy and Samuel

Jeremy Power and Samuel St-Jean- Cotney in Canada

  S2:E41 Heidi J. Ellsworth, RCS Partner visits with Jeremy Power and Samuel St-Jean of Cotney Construction Law. The three talk about Cotney’s latest launch in Canada and what that will bring to contractors in the United States. They enlighten us on the difference between US and Canadian COVID-19 legal jargon and ...




Roofing Road Trip with Joe and Mike

Joe Pettit and Mike Mouw - The Power of the Edge

  S2:E40 On the latest installment of Roofing Road Trips from The RoofersCoffeeShop. Editor, Karen Edwards chats with two of the minds behind the Estimating Edge software. Listen to learn about why every contractor should use this for the best customer and sales associate relation in the industry.  Read the entire transcription here.




Roofing Road Trip with Darci Kunard

Darci Kunard- The Importance of Product Launches

S2:E38 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about new product launches.  Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand.  Darci, an experienced marketer with a ...




Roofing Road Trip with Matthew Lennox

Mathew Lennox - Keeping Homes Safe After the Storm and Before the Repair

  S2:E37 Using the right roof cover for protection after the storm.  Heidi J. Ellsworth visits with Mathew Lennox, CEO of Stormseal about his revolutionary storm-response system that is saving homes across the globe.  Stormseal is a polyethylene film that heat-shrinks to securely wrap a damaged roof or structure.  Unlike traditional blue tarps, ...




Roofing Road Trip with Trent and Alison

Alison LaValley and Trent Cotney - What to expect at Decks to Dockets 2020

  S2:E36 What to expect at Decks to Dockets 2020  On this week’s installment of Roofing Road Trips with Heidi, Trent Cotney and Alison LaValley, the power duo behind the Decks to Dockets Legal conference visit about this year’s virtual seminar put on by NRCA Legal. The seminar will be held virtually offering ...




S2:E35 Roofing Road Trip with Heidi - Special Guest Dan Tinker of SRS

Dan Tinker - SRS Announces IRE 2021 Concert

  S2:E35 Heidi J. Ellsworth, RCS Partner, visits with Dan Tinker, CEO of SRS about their promotion to help the front line COVID heroes through a special promotion. Heidi and Dan visit about the importance of giving back to our community and the industry. They take the opportunity to also talk about ...




Roofing Road Trip with David Workman

David Workman - Staying on the Front Lines of Roofing

  S2:E34 In this episode of Roofing Road Trips with Heidi, we meet David Workman of RoofConnect. Listen to hear about the history of the organization, their mission in this year of COVID and what they are doing to stay focused on the front lines of the roofing industry.  In a 1998 ...




Roofing Road Trip with Jack Gottesman

Jack Gottesman - Video Marketing and Selling Performance

  S2:E33 Video Marketing and Selling Performance  Heidi J. Ellsworth, RCS Partner, visits with IKO's Jack Gottesman, marketing services manager for the U.S., about how contractors are working with homeowners using video marketing to help them find the right roofing shingle that offers both performance and appeal.   Jack shares on this podcast that there ...




Roofing Road Trip with Chelsea Oesch

Chelsea Oesch - What's Happening in Distribution Today?

  S2:E32 Roofing Road Trips with Chelsea Oesch, Branch Manager with Beacon In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner visits with Chelsea Oesch, Branch Manager with Beacon Building Products about what is happening in distribution today. She joined Roofing Supply Group and spent 6 years learning the industry from various ...




Roofing road Trip Marianne Sumter

Marianne Sumter - Keeping Legacies Alive

  S2:E31 History of Wil-Mar Products Heidi J. Ellsworth, RCS Partner visits with Marianne Sumter, owner of Wil-Mar Products, manufacturer of roofing accessory products including the Wil-Mar Pipe Collar.  They discuss the history of the business, carrying on after losing a partner and how women continue to support each other in the roofing ...




Roofing Road Trip with Ashley and Seth

Ashley and Seth Pietsch - Insurance in the New Normal

  S2:E30 Insurance in the New Normal RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Roofing Road Trips with Heidi.  Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for a ...




Roofing Roadtrip with Tim and Dan

Tim Hart and Dan Ervin - Roofing Turn PPE Manufacturer During COVID-19

  S2:E29 PPE for Roofing Contractors and Beyond Tim Hart and Dan Ervin of Duro-Last roofing join Heidi J. Ellsworth, RCS Partner for a Roofing Road Trips with Heidi Podcast to talk about Duro-Last’s amazing pivot to help manufacture personal protective equipment (PPE) products during the COVID-19 outbreak.  As the world’s largest manufacturer ...




Roofing Road Trip with Rudy Gutierrez

Rudy Gutierrez - Being an RCS Influencer

  S2:E28 Roofing and Energy Solutions Heidi J. Ellsworth, RCS Partner welcomes Rudy Gutierrez, President & CEO of SHELL Roofing Solutions Group out of Los Angeles, California.  SHELL Roofing Solutions Group is recognized as a leading design build roofing company in California and throughout the US.  Rudy is also an RCS Influencer who ...




Roofing Road Trip with Mark MacDonald

Mark MacDonald - Metal and Technology with Sherwin Williams

  S2:E27 Technology and the New Normal Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors are learning how to estimate, purchase and install roofing with the use of common and new technologies.  They talk about action items and strategies for roofing contractors to consider and adapt in this ...




Roofing Road Trip with Chris and Ashley

Christopher Cooper and Ashley Cooper - KNOVI Technology

  S2:E26 The successful installation of 29 Knovi sensors in Kentucky by Tremco Roofing. Heidi J. Ellsworth, RCS Partner, will visit with Chris Cooper, Southern Indiana Foreman for Tremco Roofing and Ashley Cooper, Tremco Knovi Product Manager about the recent installation of 29 Knovi Monitoring SmartDrains.  A leading technology from Tremco Roofing, the ...




Roofing Road Trip with John Kenney

John Kenney - Business Growth and Sustainability

  S2:E25 Business Growth and Sustainability John Kenney joins Heidi J. Ellsworth for a Roofing Road Trip Podcast as he launches the new Cotney Consulting Group.  Joining Cotney Construction Law in March of 2020, John is developing new business consulting services for roofing contractors who need help to scale their roofing company for ...




Roofing Road Trip with Brian, Scott, and Ted

Brian Pallasch, Scott Hinesley and Ted Sheridan - The IIBEC 2020 Virtual Tradeshow

  S2:E24 IIBEC Leadership Talks about the 2020 Virtual International Convention and Trade Show Heidi J. Ellsworth, RCS Partner, visits with Scott Hinesley, IIBEC President, Ted Sheridan, IIBEC First Vice President and Brian Pallasch, IIBEC CEO about the upcoming IIBEC 2020 Virtual International Convention and Trade Show.  With the first virtual trade show ...




Roofing Road Trip with Brian King

Brian King - How Owens Corning is working for YOU

  S2:E23 Storm Performance with the Patented Technologies of Owens Corning. Heidi J. Ellsworth, RCS Partner visits with Brian King, VP of Strategic Marketing about Patented SureNail® Technology and the performance of Owens Corning Duration® Series Shingles.  Brian will share how Owens Corning is committed to developing technologies that deliver the highest performing ...




Roofing Road Trip with Zach Stopyro

S2:E22 Zach Stopyro - Wind, Hail and Fire

S2:E22 Product Testing for Natural Disasters Natural disasters continue to increase whether it is hurricanes in the east, hail and tornados in the midwest and south or wildfires in the west, home and building owners are sustaining property damage across the country.  Heidi J. Ellsworth, RCS Partner will visit with Zach Stopyro ...




Roofing Road Trips with Heidi Special Guest Charlie Smith

S2:E21 Charlie Smith - Commercial Focus RCI and Recover

S2:E21 Heidi J. Ellsworth, RCS Partner, visits with Charlie Smith, National Recover Manager/238T Business Development at McElroy Metal about his passion for expanding the use of metal roofing in non-conventional methods. Charlie has the unique ability to problem solve, turning napkin sketches into viable metal roofing solutions.  His efforts have made ...




Roofing Road Trips with Heidi with Special Guests David Almario and Scott Keith

S2:E20 Scott Keith and David Almario - Jobba and How Contractors are Using It

S2:E20 Good software continues to evolve and that is very much the case with FCS now Jobba Technologies.  This software platform that focuses on service and maintenance for roofing contractors and building owners only continues to get better while listening to roofing contractors across the country.  Heidi J. Ellsworth, RCS Partner, ...




Roofing Road Trips with Heidi with Special Guests Kim Eckerman and Melissa Dunson

S2:E19 Kim Eckerman and Melissa Dunson - TAMKO amongst the COVID-19 Chaos

S2:E19 Heidi J. Ellsworth, RCS Partner, visits with marketing experts Kim Eckerman and Melissa Dunson of TAMKO.  COVID-19 has brought incredible challenges to the roofing industry and TAMKO is focused on providing the tools that contractors need to continue providing roofs for America.  They have announced a new selling tool that ...




Roofing Road Trips with Heidi podcast with special guests Michael Litrenta and Ashlee Poplin

S2:E18 Ashlee Poplin and Michael Litrenta - How the Law Varies State to State

S2:E18 Every state is different, and it is important to understand how different state laws and regulations can affect a roofing contractor’s business.  Heidi J. Ellsworth, RCS Partner visits with Michael Litrenta and Ashlee Poplin of Cotney Construction Law out of the Carolina Office about their role in providing important information ...




Roofing Road Trip with Adam Oaks

S2:E17 Adam Oaks - ROI Technology and the 10 Questions to Ask

S2:E17 Every contractor needs to understand the right questions to ask when it comes to technology and especially the software needed to run the business of roofing.  Heidi J. Ellsworth, RCS Partner, visits with Adam Oaks, CEO of Estimating Edge about the questions that roofing contractors need to ask before making ...




Roofing Road Trip with Charles Antis

S2:E16 Charles Antis - Antis Roofing Lends a Helping Hand

S2:E16 Heidi J. Ellsworth, RCS Partner, visits with Charles Antis, CEO and Founder of Antis Roofing and Waterproofing about how in this time of upheaval, there is always a way to look around and lend a helping hand.  Charles Antis shares his experience with helping the Orange County, CA Red Cross ...




Roofing Road Trips with Wayne Altizer

S2:E15 Wayne Altizer- The Future of Roof Coatings

S2:E15 Roof coatings continue to rise in popularity in the roofing industry and with building owners.  If you are trying to understand what will work for your business and customers, this podcast will provide incredible insights.  Heidi J. Ellsworth, RCS Partner, visits with Guest Wayne Altizer, Vice President of Topps Products, ...




Roofing Road Trip with Mardee Billingsley

S2:E14 Mardee Billingsley- Making it Rain in a Labor Drought

S2:E14 Whether you have experienced dwindling employment applications, a lack of management-level talent, and/or delayed or canceled work yourself, you’ve likely already felt the widening shortage of skilled workers in some capacity. Heidi J. Ellsworth, RCS Partner and Mardee Billingsley, EVP at Tremco discuss how businesses need to adapt to modern ...




Roofing Road Trips with Heidi with Special Guest Nicole Gray, Loyalty Program Manager at IKO

S2:E13 Nicole Gray- IKO ROOFPRO

S2:E13 If you’re a roofing contractor with the desire to be the best professional you can be, and you recognize that business building tools and opportunities are critical to success, you are going to want to listen to this podcast.  Heidi J. Ellsworth, RCS Partner, visits with Nicole Gray, Loyalty Program ...




Roofing Road Trips with Heidi- Michelle Boykin

S2:E12 Michelle Boykin- Safety and Technology at Rackley Roofing

S2:E12 Roofing Road Trip with Heidi Podcast with Special Guest Michelle Boykin Michelle Boykin is an integral part of Rackley Roofing, a leading commercial roofing contractor in Tennessee.  She joined the company in 2010 and has been instrumental in their exponential growth.  Heidi J. Ellsworth will visit with her in this Roofing ...




Roofing Road Trip with Reed Hitchcock

S2:E11 Reed Hitchcock- Asphalt Recycling, Sustainability and the Labor Shortage

S2:E11 RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo about asphalt recycling and sustainability as well as the labor shortage. Recorded February 4, 2020 Read the entire transcript here.




Roofing Road Trip with Thea Dudley

S2:E10 Thea Dudley- Financial and Credit Safety

S2:E10 Roofing Road Trips with Heidi Podcast with Special Guest Thea Dudley In her three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators’ “tells” and suffered through more lame reasons for extending credit then she ...




Roofing Road Trip with Phillip Harris

S2:E9 Phillip Harris- Safety, OSHA and Building Owners

S2:E9 Roofing Road Trips with Heidi - Special Guest Phillip Harris, Jr. Tremco Product Manager Phillip Harris, Jr. is the Product Manager of Safety Solutions for Tremco Roofing & Building Maintenance joins Heidi J. Ellsworth for a Roofing Road Trips with Heidi. With over 10 years of commercial sales and product management ...




Roofing Road Trip with John DeRosa

S2:E8 John DeRosa- The Roof Hub

S2:E8 Roofing Road Trip with Heidi - Special Guest John DeRosa In this Roofing Road Trip with Heidi, RoofersCoffeeShop welcomes John DeRosa the Director of Contractor Training & Customer Experience at SRS Distribution. He has a wealth of experience in the contractor training space. Prior to joining SRS, John worked for one ...




Roofing Roadtrip with Nick Sabino

S2:E7 Nick Sabino- Perspective From the Chairman

S2:E7 Roofing Road Trips with Heidi - Special Guest Nick Sabino, NRCA's Chairman of the Board Nick Sabino is founder and president of Deer Park Roofing Inc., Cincinnati.  Sabino previously served as an NRCA vice chairman from 2014-16 and 2017-18, and an NRCA director from 2010-13.  Nick will share highlights from his ...




Roofing Roadtrip with Renee Ramey

S2:E6 Renee Ramey- Metal Roofing Trends 2020

S2:E6 Roofing Road Trips with Heidi Podcast with Special Guest Renee Ramey on the Top Five Home Improvement Trends in 2020 Heidi J. Ellsworth, RCS Partner visits with Renee Ramey, Metal Roofing Alliance (MRA) executive director about the MRA's 2020 top five key style and performance trends in the U.S. and Canada.  ...




Roofing Roadtrip with Ashley Cooper

S2:E4 Ashley Cooper- KNOVI Technology

S2:E4 Roofing Road Trip with Heidi Podcast Welcomes Ashley Cooper, Tremco Product Manager for Knovi Technologies In this Roofing Road Trip with Heidi Podcast, Heidi visits with Ashley Cooper, project manager for the new Tremco Knovi Technology.  This amazing technology will change the expectations of every building owner when it comes to ...




RRT with Heidi - Ray Giovine - IRE

S2:E3 Ray Giovine- IRE 2020

S2:E3 Heidi J. Ellsworth, RCS partner visits with special guest Ray Giovine, the new show director for the International Roofing Expo(R).  Ray comes from Hanley Wood where he oversaw their Pool Group.  During this podcast, we will meet and welcome Ray to the roofing industry while also hearing about all of ...




Roofing Roadtrip with Abby Feinstein

S2:E2 Abbey Feinstein- The CertainTeed Labor Study

S2: E2 Abby Feinstein's Podcast on CertainTeed Labor Study Heidi J. Ellsworth, RCS Partner visits with Abby Feinstein, Commercial Product Manager at CertainTeed Corporation about the CertainTeed National Labor Study that shared the challenges for contractors in securing and retaining labor.  As one of the largest impacts that the construction trades has ...




Roofing Roadtrip with Jason Stanley

S2:E1 Jason Stanley- Savage Estimating

S2:E1 Join Jason Stanley, CEO of IB Roof Systems, as we talk about Savage Estimating.  He wants to know, if someone asked you “Would you work for $10,000?”  The answer should be “For how long? How many days? A week? A day? A month?”  He will share that the issue with ...




Roofing Alliance Bill Good Podcast

S1:E12 Bill Good- Ronald McDonald House

S1:E12 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education.  He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to ...




Roofing Road Trip with Bill Good

S1:E11 Bill Good- Student Competition

S1:E11 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education.  He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to ...




Roofing Road Trip with Jared Ribble

S1:E10 Jared Ribble- TARC & Qualified Trainer

S:1 E:10 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences.  In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the entire transcription ...




Roofing Road Trip with Jared Ribble

S1: E9 Jared Ribble- PROCertification

S:1 E:9 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences.  In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the Transcript Here.




Roofing Road Trips with Heidi Carol Perkins

S1:E8 Carol Perkins- IKO Integrity: Yesterday, Today and Tomorrow.

S1:E8 In this episode of Roofing Road Trips Podcast with Heidi, we hear from Carol Perkins of IKO. Carol shared with Heidi how she got into the roofing industry many years ago after a recommendation from a favorite professor. After 23 years in the industry, Carol strives to share her knowledge ...




Roofing Road Trips With Heidi - Trent Cotney of Cotney Construction Law

S1:E7 Trent Cotney of Cotney Construction Law

S1:E7 Heidi talks with Trent Cotney of Cotney Construction Law about their part in the roofing industry and the help they provide.  Cotney Construction Law, LLP is a national construction law firm that advocates for the roofing industry. The firm serves as General Counsel to Florida Roofing and Sheet Metal Association ...




Roofing Road Trips With Heidi - Ryan Groth

S1: E6 Ryan Groth- Athletics and Sales

S1:E6 In this episode of Roofing Road Trips, Heidi talks to Ryan Groth and his new team of sales professionals. They share the connection between athletics and sales and how they are bringing competitive strategies to market to increase roofing contractors revenue and profitability.  Recorded September 9,2019 Read the entire transcript here.




Roofing Road Trips with Heidi - Stephen Phillips and Alison LaValley, NRLRC 40th Anniversary Seminar

S1:E5 Stephen Phillips and Alison LaValley- National Roofing Legal Resource Center 40th Anniversary

S1:E5 Roofers Coffee Shop's® Heidi Ellsworth Interviews Stephen Phillips and Alison LaValley about the NRLRC 40th Anniversary Seminar. Listen to this informative Podcast about the National Roofing Legal Resource Center (NRLRC) 40th Anniversary Seminar, September 18-21, 2019 in New York. Listen to learn how to receive your $100 discount.  For more information ...




Roofing Road Trips with Heidi- Ken Kelly and Cotney Construction Law

S1:E4 Ken Kelly- The Pros of Cotney Construction Law

S1:E4 Ken Kelly of Kelly roofing and Karen Edwards of RoofersCoffeeShop speak about Kelly's experience working with Cotney Construction Law. Read the entire transcription here.




Roofing Road Trips with Heidi- Tremco WTI Safety with Shari Carlozzi

S1:E3 Shari Carlozzi- Tremco and Safety

S1:E3 Heidi visits with Shari Carlozzi on Tremco and WTI efforts on Safety. With the support of the Tremco sales team and some structural engineering partners, WTI provides a full, turnkey program for rooftop safety products and installation services.  Read entire transcript here.  




RRT RR Header

S1:E2 Reid Ribble- Roofing Day 2019

S1:E2 In this Roofing Road Trip, Karen Edwards, RCS Editor, and Heidi Ellsworth, RCS Partner, visit with Reid Ribble, NRCA CEO about the 2019 Roofing Day in Washington, DC, the new NRCA ProCertification program. Ribble shares an inciteful overall look at the roofing industry. Read transcription here.




Roofing Road Trips with Heidi- Roofing Day 2019 with Jennifer Stone

S1:E1 Jennifer Stone- NWIR RoofingDay

S1: E1 This RCS Podcast is the first in the new series "Roofing Road Trips with Heidi". In this episode, we speak with Special guest Jennifer Stone, RCS Influencer, about the importance of attending the upcoming Roofing Day in DC and explore what National Women In Roofing have in store for us at ...




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