RoofersCoffeeShop.com > RCS Influencers

Curtain Ad

RCS Influencers

Rae July Inspections

Use Inspections to Instill Customer Confidence

September 17, 2021 at 3:30 p.m.

RCS Influencer Rae July says an inspection strategy should be designed to provide comfort to buildings, contractors and homeowners. Editor’s note: Continue reading or listening to learn what Rae July has to say about including inspections in roofing contracts. You can read the transcript below or listen to the podcast. Megan Ellsworth: Hello, everyone. My name's Megan ... Read More

To view the complete article archive click here.

Meet all the Influencers here.

Latest Updates

Slow Down and Look for What is Needed

RCS Influencer Charles Antis says the purpose of inspections is to bring opportunity to your client. Editor’s ... Read More

Provide the Whole Picture for Your Customers

RCS Influencer Mandy McIntyre says offering complementary inspections is an excellent way to build customer trust. Editor’s note: RCS ... Read More

Maintenance Programs Lead to Revenue Opportunities

RCS Influencer Heidi J. Ellsworth says maintenance programs and inspections can work for both commercial and residential customers. Whether you ... Read More

Utilizing Distributors

Danny Kerr Utilizing Distributors

Your Distributor Offers Products, but do They Offer Support?

Charles Antis Utilizing Distributors

It’s All About Communication

Tammy Hall Utilizing Distributors

Distributors Are a Member of Your Team

Wendy Marvin Utilizing Distributors

Create Relationships with Your Distributor

Read More from Utilizing Distributors »

Experience with Customer Portals

Thea Dudley Customer Portals

Easy, Convenient and Good for Business

Rae July Customer Portals

A Hit or Miss Experience

Trent Cotney Customer Portals

Ensuring That Customer Portals Are Secure and Suitable

Read More from Experience with Customer Portals »

Trying New Technology

Wendy Marvin New Technology

New Technology is Essential for Growth

Thea Dudley Trying New Technology

Technology is Waiting for You!

Greta Bajrami Trying New Technology

Everyone Benefits from Technology in Roofing

Seth and Ashley Trying New Technology

Keeping Up with the Times

Read More from Trying New Technology »

Handling Reviews

Heidi Ellsworth Handling Reviews

Look to Loyal Customers for Reviews

Ashley & Seth Handling Reviews

Follow Up Leads to Better Reviews

Mandy McIntyre Handling Reviews

Symptoms Versus Problems in Handling Negative Reviews

Rae July Handling Reviews

Take Every Review with a Grain of Salt

Read More from Handling Reviews »

Employee Benefits

Mandy McIntyre Employee Benefits

Some States Offer Free Health and Wellness Benefit Programs

Seth and Ashley Getting Creative

Getting Creative With Employee Engagement

Charles Antis Employee Benefits

Fulfillment in Every Job

Tammy Hall Employee Benefits

Employee Satisfaction is Essential for Long-term Success

Read about Employee Benefits »

Roofing Day In D.C.

Rae July March

Think Outside the Box to Staff our Industry

Julissa-Chavez-Roofing-Day

Address the Labor Shortage at Roofing Day

Seth and Ashley Roofing Day

Roofing is an Essential Business

Danny Kerr Roofing Day

Work Together to Elevate the Industry

Read More on Roofing Day In D.C. »

Tradeshow Strategy

Seth and Ashley Tradeshow Strategy

Trade Shows Provide Outstanding Educational Opportunities

Trent Cotney Tradeshow Strategy

Key Steps for a Successful Tradeshow

Thea Dudley Tradeshows

Tradeshows Will Likely Always Have a Virtual Component

Wendy Marvin Tradeshow Strategy

Maximize Your Return from Trade Shows

Read about Tradeshow Strategies »

Marketing Plan

Charles Antis Marketing Plan

Marketing is About Making Alliances

Danny Kerr Marketing Plan

The Biggest Marketing Plan Mistake, And How To Avoid It

Rae July Marketing Plan

Marketing Success Through Relationships

Ashley & Seth Marketing Plan

Marketing Plans Provide Direction

Read about Marketing Plans »

Growing Your Business

Thea Dudley Growing Your Business

Looking Ahead, In Retrospect

Mandy McIntyre Growing Your Business

Grow Profitability and Efficiency in 2021

Wendy Marvin Growing Your Business

2021 Growth Comes from What was Learned in 2020

Mike Pickel Growing Your Business

Technology Should Be in Your Growth Plan

Read about Growing Your Business »

How Do You Give Back

Heidi Ellsworth Giving Back

The Roofing Community Inspires Giving Back

Mike Pickel Giving Back

Giving Back is a Core Value

Seth and Ashley November

Giving Back Lifts Spirits and Brings People Together

Charles Antis New Hires

Be ‘All In’ When Giving Back

Read about giving back »

Mentoring New Hires

Seth and Ashley New Hires

Proper Training and Guidance is Key for New Employee Success

Mike Pickel Mentoring New Hires

First Impressions Mean a Lot to New Team Members

Heidi Ellsworth Mentoring New Hires

Onboarding and Mentoring New Employees is a Team Effort

Charles Antis New Employees

Give New Employees a Positive Experience When They Walk Through the Door

Read about Mentoring New Hires »

Roof Inspections

Mike Pickel Roof Inspections

Maintenance Programs are Essential

Charles Antis Roof Inspection

Inspections Provide Opportunity for Contractors and Value for Clients

Seth and Ashley Fall Inspection

Fall Maintenance Can be for More Than Just Rooftops

Mike Hicks Roof Inspections

Long-Term Maintenance Contracts Substantially Increase the Lifespan of a Roof

Read about Roof Inspections »

Big Box Supply Store

Charles Antis Big Box Supply Stores

Big Box Stores Support Their Communities

Construction Solutions Big Box

To Big Box or Not?

Michelle Boykin Big Box

Local Suppliers Know You

Heidi Ellsworth Big Box Supply Stores

Big Box Stores are About Immediacy and Convenience

Read about big box supply stores »

Trying New Products

Trent Cotney Trying New Products

Do Your Research When Trying New Things

Charles Antis Trying New Products

Don’t Let Fear Stop You from Trying New Products

Mandy McIntyre New Products

Try it Before You Buy It

Seth and Ashley Trying New Products

Talk with Your Trusted Advisors Before Adding a New Product or Solution

Read about trying new products »

Online Ordering

Heidi Ellsworth Online Ordering

Online Ordering is Already Here

Rudy Gutierrez Online Ordering

Online Ordering Improves Efficiency

thea dudley online ordering

Has Your Business “Found a Way?”

Seth and Ashley Online Ordering

Sanitize Before Using Supplies Ordered Online

Read about online ordering »

Employee Healthcare

Heidi Ellsworth Healthcare

Educate Employees on the Real Costs of Health Insurance

Mandy McIntyre Healthcare

Benefits Help Attract the Best People

Trent Cotney Healthcare

Benefits are an Investment in Your Employees

Chelsea Oesch Healthcare

Benefits Give Employees Peace of Mind

Read about employee healthcare »

Handling Coronavirus

Thea Dudley Handling Corona

Important Coronavirus Credit Information

Charles Antis Handling Corona

Help Customers Make the Best Decisions to Protect their Assets in a Pandemic

Trent Cotney Coronavirus

Owners Need to Respond Quickly as the Market Changes

Wendy Marvin Handling Corona

No One is Going to SAVE You; You Have to Save Yourself

Read about handling Coronavirus »

Trade Show Plans

Rudy Gutierrez Trade Shows

Trade Shows Require Strategy

Martin Stout trade shows

Trade Shows Deliver Tremendous Learning Opportunities

Mike Pickel Trade Show Plan

Planning is Key to Trade Show Success

Mandy McIntyre Trade Shows

Three Keys to Successful Trade Shows

Read More on Trade Show Plans »

Business Plan

Mike Pickel Business Plan

A Business Plan is Your Roadmap, Make Sure it’s Easy to Read

Rudy Gutierrez Business Plan

A Business Plan is Key to Achieving Success

Trent Cotney Business Plan

A Business Plan Helps Prepare for the Future

Charles Antis Business Plan

Is Your Business Plan Flexible?

Read More on Business Plans »

Cause Marketing

Heidi Ellsworth Cause Marketing

Cause Marketing can Help Recruit the Next Generation

Charles Antis Cause Marketing

Businesses Should Exist for More than Just Making Money

Mike Pickel Cause Marketing

Giving Back is the Right Thing to Do

Ken Kelly Cause Marketing

Giving Back Results in Immeasurable Rewards

Read More from Cause Marketing »

Safety Initiatives

Charles Antis Education and Employee Safety

Education Plays Key Role in Employee Safety

Jennifer Stone Safety Initiatives

Closing the Safety Gender Gap

Martin Stout Safety Initiatives

Building a Culture of Safety is Primary to Success

Heidi Ellsworth Safety Initiatives

Safety Off the Roof

Read More from Safety Initiatives »

Educating Customers

Wendy Marvin Customer Education

Customer Education is About Caring

Rudy Gutierrez Educating Customers

Education Builds Long-term Relationships

Heidi Ellsworth Educating Customers

5 Easy Tips for Educating Your Customers

Thea Dudley Educating Customers

Education on Contracts and Liens is Important

Read More from Educating Customers »

Diversifying Business

Martin Stout Diversifying Business

Diversify or Die

Heidi Ellsworth Diversifying Business

Are You Listening to Your Customers?

Mike Pickel Diversifying Business

Diversification Levels Out Seasonality

Trent Cotney Diversifying Business

Always be Looking for Way to Diversify and Differentiate

Read More from Safety Initiatives »

Maintenance Programs

Shelly Duhaime Maintenance Programs

Service, Maintenance and Insurance

Martin Stout Maintenance Programs

Service and Maintenance is Our Business

Jon Stantz Maintenance Programs

Service Leads to Long-term Relationships

Heidi Ellsworth Maintenance Programs

Marketing Ideas for Incorporating Service and Maintenance

Read More from Maintenance Programs »

Brand Ambassadors

Brand First, Then Market Your Company

Providing Training Helps Team Members Represent Your Brand

Your Approach and Attitude Toward the Customer Can Set Your Company Apart

Teach Team Members to Love Every Customer

Read More from Brand Ambassadors »

Cost of Doing Business

Thea Dudley Cost of Doing Business

Giving Customers a Little ‘Extra Time’ to Pay Will Lead to Cashflow Issues

Wendy Marvin Cost of doing business

Insurance Expenses Were One of the Largest Costs of Doing Business for this Contractor

Martin Stout Cost of Doing Business

Understanding Cost of Business Means Asking Questions

Charles Antis Costs of Doing Business

Invest in Your People and Your Business will Thrive

Read More from Cost of Doing Business »

Education of-Employees

Jon Stantz Education for Employees

Roofing Influencers are Busy

Wendy Marvin Education for Employees

Educated Companies Grow and Can Withstand Industry Downturns

Rudy Gutierrez Education for Employees

Training and Education are Imperative to the Success of a Company

Trent Cotney Education for Employees

Investing in Employee Development and Education is Critical to a Company’s Success

Read More from Education of-Employees »

Best Piece of Advice

Trent Cotney Best Piece of Advice

Research Matters When Starting Your Business

Ken Kelly Best Roofing Advice

Advice for the New Contractor: Identify Your Core Values, Target and Purpose

Charles Antis Best Piece of Advice

Advice for the Contractor Just Starting Out

Wendy Marvin Best Piece of Advice

Being Successful Means Having a Complete Understanding of Your Business.

Read More from Best Piece of Advice »

Working With Associations

Ken Kelly Working with Associations

You Can Make a Difference When You Participate and are Involved in Your Community

Trent Cotney Working with Associations

A Unified Front Sends a Strong Message to Legislators

Jon Stantz Working with Associations

Talking to Legislators About Our Industry Should be a Top Priority

Rudy Gutierrez Working with Associations

Associations Give Contractors a Collective Voice

Read More from Working With Associations »

Technology Stack

Drew Smith Technology

From Leads to Estimates to Project Management, This Company Has a Tech Solution Every Step of the Way

Heidi Ellsworth Technology Stack

Finding the Right Combination of Tech for your Business is an Ongoing Process

Wendy Marvin Technology Stack

Use Technology as Leverage to Grow your Business

Jon Stantz Technology Stack

Roofing Contractors Cannot be Complacent about Technology

Read More from Technology Stack »

Business Goals in 2019

Martin Stout- 2019 Business Goals

2019 Will be About Better Service, Better Relationships and Building a Better Place to Work

Jennifer Stone- Business Goals

Sometimes You Just Need to Energize What You Are Already Doing

Mike Hicks- Business Goals

2019 is the Year for Building a Brand that Generations Will Follow

Heidi Ellsworth- Goals

2019 is About Pushing Boundaries

Read More from Business Goals in 2019 »

Influencers Training Tips

Training- Antis

RCS Roofing Influencer Charles Antis Discusses Why Training is Important and It's Not What You Think!

Training- Ellsworth

Training can be a differentiator for your business for recruiting and retaining employees

Wendy-Training

Well-trained employees make fewer mistakes, minimizing risk and optimizing opportunities

Training- Stantz

Safety and Training Should Be Conversations that Take Place Every Day

Read More from Influencers Training Tips »

Embracing Diversity

Ellsworth- Diversity

The Term ‘Diversity’ is Often Misunderstood

Weiss- Diversity

Embracing Diversity Starts From The Top

Antis- Diversity

RoofersCoffeeShop® Roofing Influencer Charles Antis Discusses Diversity in the Workplace

Cotney- Diversity

Three Steps to Creating and Supporting a Diverse Workplace Environment

Read More from Embracing Diversity »

Integrating Technology

Holenick- Phones

Implement Technology to Give Your Customers a Better Experience with Your Company

rcs-influencers-technology-ellsworth

Technology Adoption is Slow; Group Forms to Help Speed It Up

rcs-influencers-technology-stout

Make Sure the Technology You are Using Will Make You a More Efficient Operation

rcs-influencers-technology-stantz

The More we Use Technology, the Larger the Window of Opportunity Becomes

Read More from Integrating Technology »

Cell Phones on Job

Stantz- Phones

Cell Phones on the Job - What’s your policy?

Ellsworth- Phones

A Culture of Technology is Important

Antis - Phones

RoofersCoffeeShop® RCS Influencer Charles Antis says to work with employees on compensation for personal phone use.

Cotney- Phones

The Hidden Risk: Cell Phone Use on Jobsites

Read More from Cell Phones on Job »

Valuing the Young People

LaValley

Valuing 20-Somethings in Your Company

Stanz 2

It Can be a Challenge Finding Younger Workers to Fill the Boots of Retiring Employees

rcs-influencers-associations-Alcala

Older and Younger Generations Must Feel Comfortable Sharing with Each Other

trent-ri-young-people

Focus on Fostering an Environment That is Beneficial to Attract the Next Generation of Millennial

Read More from Valuing the Young People »

Associations Yes or No

rcs-influencers-associations-Alcala

Associations Help Build Careers

rcs-influencers-associations-Ellsworth

Association Membership is Great Marketing

rcs-influencers-associations-Stantz

Associations Provide Resources that Help Businesses Run with Fewer Headaches

rcs-influencers-associations-Cotney

Associations are Vital to the Success of the Industry

Read More from Associations Yes or No »

Immigration Debate

rcs-influencers-immigration-Stone

Our government needs to understand who our skilled workforce is and what would happen if they were gone.

rcs-influencers-immigration-trent

Navigating Immigration Law within the Roofing Industry

rcs-influencers-immigration-Ellsworth

NRCA position on immigration is logical, balanced and good for the industry

rcs-influencers-immigration-Gutierrez

The Immigration Debate Poses a Real Economic Threat to the Roofing Industry

Read More from Immigration Debate »

Recruiting Employees

rcs-influencers-recruiting-january-ellsworth

5 Tips to Develop a Diverse Recruiting and Retainment Program

rcs-influencers-recruiting-january-antis

Recruiting, Attracting and Retaining Talent is a Challenge for All Businesses

rcs-influencers-recruiting-Jan18-cotney

A Successful Recruiting Strategy Starts on the Inside

Read More from Recruiting Employees »

Succession Planning

rcs-influencers-succession-planning-december2017-ellsworth

How to build a succession plan?

rcs-influencers-succession-planning-december2017-holenick

Using an Outside Voice for Succession Planning Removes Emotion from the Equation

rcs-influencers-succession-planning-december2017-antis

Start Succession Planning by Thinking in Terms of Survival and a Growth Model

rcs-influencers-succession-planning-december2017-weiss

Have you thought about succession plans for the positions within your company?

Read More from Succession Planning »

Advertising on a Small Budget

rcs-influencers-advertising-november-holenick

No Advertising Budget? Stick with the Basics for Success

Be Creative, Use Free Digital Resources and Show Up

rcs-influencers-small-advertising-budget-november-contney

How to Maximize and Supplement Your Small Advertising Budget

rcs-influencers-charging-more-november-ellsworth

Tips for Advertising When You Have a Small Budget

Read More from Advertising on a Small Budget »

Selling at a Higher Price

rcs-influencers-charging-more-october2017-lavalley

10 Tips on How to Sell at Higher Prices

rcs-influencers-charging-more-october2017-Holenick

Selling at a Higher Price Means Thinking in a New Direction

rcs-influencers-charging-more-october2017-Pratt

Some People Will Always Buy on Price

rcs-influencers-charging-more-october2017-ellsworth

Empower Your People! Brand Ambassadors Help You Get Your Price.

Read More from Selling at a Higher Price »

Vehicle Policies

rcs-influencers-vehicle-policicies-september2017-pratt

Take a Proactive Approach When it Comes to Fleet Management

rcs-influencers-vehicle-policicies-september2017-antis

When Employees Use their Personal Vehicles as a Tool for the Company, They Need to Be Compensated

rcs-influencers-vehicle-policicies-september2017-cotney

A Vehicle Policy is a Must for Company-owned Vehicle Operation

rcs-influencers-vehicle-policicies-september2017-hicks

Rural Contractor Offers Jobsite Transportation

Read More from Vehicle Policies »

Employee Side Jobs

rcs-influencers--side-jobs-august2017-hicks

Have a Policy for Side Jobs and Moonlighting

rcs-influencers--side-jobs-august2017-pratt

Side jobs put Employers at Risk and Can Lead to Increased Activity for Vehicles and Worker’s Comp Claims

rcs-influencers--side-jobs-august2017-holenick

Side Work is a Problem in Many Ways, But There is a Solution

rcs-influencers--side-jobs-august2017-stout

Allowing Side Jobs Increases Risk for Loss and Can Drives up Material and Equipment Costs

Read More from Employee Side Jobs »

Employee Retention

rcs-influencers-retention-weiss

Employee Retention Starts with Treating Everyone with Respect

rcs-influencers-retention-antis

Companies Must Be Flexible in Order to Retain Employees

rcs-influencers-holenick-retain-good-employees

Multi-faceted Approach Required to Retain Good Employees

rcs-influencers-retention-hayne

Millennial Employees are the Future of the Industry

Read More from Employee Retention »

Stealing Time

rcs-influencers-stealing-time-Gutierrez

Manage by the Numbers

rcs-influencers-stealing-time-antis

Creating the Right Company Culture Minimizes Theft of Time

rcs-influencers-stealing-time-pratt

Addressing Stolen Time Through an Aggressive Return-to-Work Program

rcs-influencers-stealing-time-stout

More Productive Teams Starts with Employee Conversations

Read More from Stealing Time »

Drug Policies

rcs-influencers-drug-policy-antis

Safety Before Profit Drives Antis Roofing’s New Drug-free Policy

rcs-influencers-drug-policy-cameron

Drug-free Policy Statements Should Spell Out Principles and Consequences

influencers-plural-horizontal

How has your drug-free policy changed with today's new state laws?

rcs-influencers-drug-policy-gutierrez

Drug-free Policies Start with Company Culture

Read More from Drug Policies »

CoreLogic - Curtain Ad - News / Forum - Follow The Map

Tremco - Banner Ad - Contractor Corner by Corey

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up