Iden Asato - Defining Roofing Innovations in SoCal

In this Roofing Road Trips® episode, Karen Edwards sits down with Iden Asato, the general manager of the SRS Regional Distribution Center for Southern California, to discuss the evolving landscape of the roofing industry in this region of the U.S. Technology, environmental concerns and building regulations are continuing to change, and Iden will explore how these shifts are reshaping the way roofs are built, repaired and maintained. Join Karen and Iden as they showcase the latest trends, materials and techniques influencing roofing in the area. From energy-efficient systems to sustainable materials, find out what's on the horizon for Southern California’s rooftops and what may be making its way across the rest of the U.S. in years to come. 

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