Roofers Coffee Shop - Where The Industry Meets!

Ebooks and Downloads


In the commercial roofing context, most roofers receive their contracts ... Read More
Discover how your home contracting business can rank higher on ... Read More

Check out all of our available Ebooks and Downloads

Tremco Roofing is pleased to announce the launch of our AlphaGuard BIO Top Coat color line. The line includes six AlphaGuard MT Top Coat colors, giving you options to support customer color requirements on your AlphaGuard BIO projects. - Learn More

FREE Coloring Book Page Downloads.  Get your copy of the covers of these two children's books about roofing and safety!

Written by Karen Cates, these two books are available in English and Spanish for $5.00 per book at the link below. "Is This A Roof?" For young children to stimulate their career curiosity.  Roofing workers take pride in their profession! "Be Safe, Rafe!"  For roofing workers to take home after safety training to read to their children and reinforce important total safety messages. Need copies for someone special?

Download these fun pages here!

These books make great gifts, Buy Some Today!

FiberTite Case Study: Westin Denver International Airport

When choosing a roof for a hotel located at the 15th busiest airport in the world, Denver International Airport had many factors to consider. Among these were the membrane's ability to withstand extreme weather conditions, long-term exposure to harsh UV rays, and overall resistance to jet fuel in order to protect occupants. FiberTite professionals worked with the prominent architect and roofing contractors to develop a solution that was not only aesthetically pleasing but also able to withstand the Colorado environment. 

Download a printable copy of the case study. 

NORTHGATE® Designer Roofing Shingles by CertainTeed

Made from a blend of premium roofing asphalt that includes specialized SBS modifiers, NorthGate architectural shingles offer durability that cannot be matched by standard asphalt shingles.

• Industry-leading Class IV impact resistance
• Excellent resistance to damage caused by the freeze/thaw cycle
• Available in a wide selection of eye-catching Max Def colors

Learn more and view the NorthGate color palette. Download the NORTHGATE Brochure Now.

CertainTeed wants to demystify warranties for your residential customers with this basic Q&A format.  Download this great E-book to add to your presentation materials. - Download today!

Use this Guide to help your Homeowner understand the benefits of Metal Roofing.

Metal Roof All across the country, homeowners are ditching their shingle roofs and upgrading to metal! While residential metal roofing isn’t new, it is gaining in popularity because more homeowners are recognizing the many environmental and energy-related benefits that metal roofing has to offer.

This eBook was developed to help guide homeowners who have an interest in metal roofing, but are seeking a little more knowledge and understanding before finalizing their decision. If that’s your situation, this information is for you. There are some nuances to metal roofing that you should understand before making the investment in your new metal roof system. Style of roof, available substrates (base material), coatings and finding a qualified contractor to install your roof are the most important choices to consider once you’ve made the decision to switch. All of these considerations will be covered in this eBook.

View and Download Now.

Download the second edition of the strategic defense guide for building and preparing new and existing properties—to withstand nature's fury.
Next generation homes must be built with worst-case climate scenarios as their baseline.

Learn more about:

  • Flood Preparation
  • ICF Best Practices
  • Defensive Irrigation
  • Metal Roofing Tips
  • Disaster-Ready Products


Interested in learning more about fluid applied roofing? Get a heads up on the preferred equipment and methods to use.

Download our overview of best practices for:

  • Equipment
  • Efficiency
  • Maintenance

Provide a superior roof for your clients and save money in labor, production costs in materials.

Click here to download the booklet.

An employee manual contains company policies and procedures delineating how a company and its employees are to act when in the office, at the shop, on a project site, or traveling for work. The handbook serves as a written understanding between you and your employees and can be referenced when disputes arise. A well-written handbook (and related documents) sets the rules and expectations for employees and can save you money in a number of ways. A good employee manual serves to increase administrative efficiency, decrease operating costs, and limit potential liability and legal costs. Get your FREE copy today!

FREE Case Study highlighting Sales Transformation Group reveals:

  • Why you need a mindset shift in how you approach getting work
  • The secret weapon of all rainmaker contractors who can thrive through bad economic storms
  • Ways to improve margins, speed up your selling cycle, double your closing ratio and grow your team culture.
  • The simple four-step system to get high-value clients predictably

 Watch Case Study Video 

Schedule a FREE 45-Minute Strategy Session

Nextdoor is the private social network for the neighborhood and helps you reach the customers that matter.

It helps build stronger communities by allowing neighbors to connect and easily share advice, find local events, and — most importantly for you — get recommendations for local businesses. Having a strong reputation and previous customers in a neighborhood provides strong social proof that draws in new customers and generates revenue for your local business.

Surefire Local is helping you get started. Download now!

Learn how businesses are reducing field work, boosting productivity, and gaining a competitive edge with high-resolution aerial imagery. Download this white paper and learn how to:

  • Rapidly accelerate business
  • Reduce on-site visits
  • Enhance proposals & communications
  • Streamline planning & design

Download the paper.

Jobba Trade Technologies is focused on making it simple and intuitive for contractors to use cloud technology however and wherever they need it. It’s very simple, their software solves problems, helps reduce your pain points and saves everyone time. The right software can do that, but you need to ask the right questions to ensure you choose the right product. Click here for your FREE eBook from Jobba.

All roofing systems are not created equal. So when it comes to choosing the best solution for your roofing needs, there are many factors that need to be taken into consideration. These factors will help you determine the “real value” of your roof.

In this tip sheet, you will learn which questions you should be asking in order to make an intelligent roofing decision.

Download the PDF 

Marco does not manufacture or sell metal roofs. What we do offer are the many components vital to the efficiency, durability and protective performance of a metal roof.

Closure, Ventilation, Fasteners, Flashing, Sealants, Underlayment, and other Accessories.

See all of these and more in the Marco Product Catalog...then Just Add Metal.

Download the catalog now.


Contract provisions can make or break any roofing project. Cotney Construction Law shares this E-book to help roofing contractors identify key contract provisions that affect both commercial and residential roofers. A roofer that can issue spot and focus on key provisions may be able to reduce liability. 

Download now to learn how you may reduce your liability.

With our unique systems and make-it-happen attitude, Tremco roofing can help contractors stay on the job all winter*, even if it’s more than 20°f below (-29°c) and keep facility managers from dealing with major roofing problems come spring.

We have a range of cold weather solutions – metal, cold and hot-applied built-up and modified bitumen, single ply, fluid applied – for restoration, renovation and replacement is unmatched. Supported by our exceptional sales force and commitment to long-term roof asset management, we not only fix roofing issues now but keep those roofs watertight and working through decades of miserable weather.

Download your copy Now!

Learn how to plan the ventilation system for your next job with this FREE guide from Roof Saver Ridge Vent. Download the guide.

Does your business rely heavily on referrals? Meet Nextdoor, the rapidly growing neighborhood network for recommendations! Learn how to gain access and connect with this new network of homeowners who may already be talking about your business.

In the ‘Roofer's Guide to Getting Started on Nextdoor’, you’ll learn:

  •  How businesses can use Nextdoor to expand their reach and play an active role in the areas they serve
  •  Steps to claim and set up a free Local Page for their business
  •  Ways to utilize best practices to maximize the opportunity on Nextdoor


See all the SureFire Local eBooks HERE

Fire may not be the first thing on the mind of most shoppers considering various roofing materials, but it’s an issue that all manufacturers must consider. Fire-retardant materials can play a crucial role in both preventing fires and limiting their damage, making proper fire testing and certification critical if you want your roof to be safe, protective and long-lasting.

In this whitepaper, you will be able to look at the comprehensive FM and UL testing processes that expose roofing systems to incredible challenging environments and threats, and how these major testing agencies assign roofing system classifications based on performance.


Our eBook covers all you need to know about working with Tilcor stone-coated steel panels.  

In our guide, you'll discover:

  • All about Tilcor's stone coated steel panel product
  • How Tilcor's Roofing System makes installation easy
  • The extensive Tilcor product range
  • Key information to help you make the switch to Tilcor products.

Download your Guide now.


This white paper will review the challenges of cold weather roofing applications using liquid-applied roofing products and systems while reviewing the technologies that are creating opportunity for year-round, cold weather roofing applications.   Download Here.

Chemicals are everywhere, and different roofing membranes react to chemicals and fats differently, some with costly and negative consequences. From factory discharges and pollutants in rain to fats and oils from food processing plants, roofs made of certain compounds can be sensitive to one or more of these chemical contaminants.

Use this guide to understand how different roofing membranes react to various chemical compounds they might face.

When installing a roof on a food processing plant, it’s important to look at the various substances it will come in contact with over its lifetime. These can include oils, grease, fatty acids and overall foot traffic. To help withstand the many effects of a food processing plant, FiberTite professionals installed almost two million square feet of roofing membrane onto Tyson Foods’ various operating facilities.
In this case study, you will learn why Tyson Foods chose FiberTite for its complex roofing needs.

Click Here to Download!

Figuring out the ROI on marketing tactics that directly correlate with new leads used to be a simple process. Now, there are so many channels and different ways homeowners can find and contact you.

This Surefire Local eBook covers 9 actions you can take today to help improve your business presence across all online channels used by homeowners, and in return, see a higher ROI from your marketing efforts.  

In ‘Marketing Your Local Business: Using the Latest Google Trends to Your Advantage’, you’ll learn:

  • The key digital marketing principles to know 

  • How to use Google’s free tools like Google My Business in your marketing 

  • The importance of leveraging marketing technology to enhance your digital marketing efforts 

  • 9 actions you can implement in your contractor marketing to improve your business’s online visibility on Google and other major channels

Download Now

More for the Contractor

Helping you understand the products is only the surface. We want you to succeed, win projects and close deals. We are here to help. Need specifications or roof details - we got it. Need help promoting your business and tools to win project - we have that too!

Download IB Roof Systems' 2019 Product Guide for Free.

Get your copy now.

The 'True Square & Coverage' Advantages of IKO

Could you use an extra $ 25,675 to invest in your business this year?

When you buy an IKO square of Dynasty or Cambridge roofing shingles, a square is what you get. Three IKO bundles cover precisely 100 sq. ft. You’ll get accurate measurements and an exact number of shingles in every package every time.

By using fewer shingles and nails, contractors perform fewer actions during installation. And, IKO’s larger-than-average size and exposure means each shingle covers more area compared to most comparable competitive shingles.

Beyond the value and savings, IKO offers contractors in the True Square Advantage is a lucrative contractor promotion called PRO4 Plus. With this program, contractors who install IKO shingles along with three IKO PRO4 accessories earn rebate money on every single job, up to a maximum of 100 squares per job.

Take a look at the total IKO advantage. Download the IKOnominc$ Brochure now and calculate your savings.


Program Title: Utilizing Utility Rebates to Drive Energy-Efficient Roofing

LEARNING OBJECTIVES After reading this article, you should be able to: 1 Identify ways in which incentive programs for enhanced insulation and cool roofing options help drive energy efficiency in commercial roofing. 2 Provide an overview of common incentive programs offered by utility companies for enhanced insulation and cool roofing installations. 3 Describe strategies for incorporating incentives and rebates into roofing projects in order to enhance energy efficiency and lower overall costs. 4 Discuss common misconceptions about installations eligible for rebates and incentives.

Download Here.

Sustainable Masterpieces - Metal Roofs Deliver When It Matters

Today's homeowners are more interested than ever before about metal roofing options, and are searching for good resources that can help them make an informed decision. New from the Metal Roofing Alliance (MRA) in partnership with Green Builder magazine, a downloadable, online resource is now available. Called the "Metal Roofing Inspiration Guide," this e-book has great information about metal roofing styles and designs, real-life case studies, performance and features information and much more. Download it now for free, use it as a customer resource tool and help your clients feel good about their metal roofing decision! 


Learn about the differences in a tried and true technology versus a new and unproven roofing membrane.

TPO was introduced in the roofing world in 1992. However, TPO roofing membrane manufacturers are constantly reworking their formula to make improved generations. FiberTite, on the other hand, came to market in 1979 and still uses the same proven technologies today. Get a side-by-side comparison of TPO and FiberTite roofing membranes by downloading this whitepaper.

Click here to fill out the form to get your copy.

The second biggest threat to the construction industry, behind the lack of skilled labor, is the unchecked expansion of regulatory agencies. Recent government expansion has granted the Occupational Safety & Health Administration (OSHA) the authority it needs to single-handedly put contractors out of business through targeting, and repeat or excessive fines.

The purpose of this book is to provide contractors, trades, design professionals, suppliers, manufacturers and others in the industry with an understanding of their rights during an OSHA inspection as well as critical defenses to use after an OSHA citation has been issued. Topics include safety compliance, recordkeeping and reporting, responsible use of social media, constitutional protections, witness statements, settlements with OSHA, willful citations, and a discussion of defenses including unpreventable employee misconduct, multi-employer site defense and the greater hazard defense.

Finally, the book discusses some of the recent regulation changes including the new silica standard, the new confined space standards, and the increase in OSHA fines.

Get a FREE copy of this book!

Small businesses reap significant advantages by using HD aerial maps. Learn how to prospect smarter, communicate better and win business faster.

  • Plan and Communicate with Precision
  • Prospect with Confidence
  • Quote with Speed and Accuracy
  • Transform your Business

Download Today!

You'll need this ebook to view the critical processes to be managed by commercial roofers who want to grow their profits and service revenues.

View the 25  proven strategies now by downloading the ebook by Jobba.

Download Now.

GE Silicones are a family of coatings and sealants used to weatherproof, insulate, and strengthen every element of the building envelope. Roofs. Façades. Glazing. And more. We put advanced and trusted innovation to work on your project. Some of our 100% silicone formulas have been part of the world’s most ambitious projects. Astronaut boots on the moon. Soaring glass skyscrapers. Structures that have remained snug and secure since the 1970s. And, we make it easy. GE Silicones building envelope solutions are simple to install and offer resilient, long-lasting protection.

Learn more about our products. Download our case study on roofing the wettest place on earth.

Learn the difference between a product with proven performance and one that leaves you with a veiled sense of security.

There's a lot to consider when selecting a roofing membrane.  The roofing material must meet standards that make it possible for your roof to perform regardless of climate or the contaminant contract. Unlike FiberTite, modified bitumen (MB) roofing membranes are made up of a blend of rubber and asphalt properties, resulting in inherent sensitivity during the installation phase. This blending also causes Modified Bitumen to be more susceptible to a variety of environmental factors compared to roofing membranes using KEE technology. This whitepaper provides a side-by-side comparison of Modified Bitumen and FiberTite's roofing membrane. Fill out the form to receive your copy.

View the Whitepaper 

The MRA would love to bring you on-board and showcase your services/products to interested consumers. Learn about the MRA for more information on how they can help you grow and excel at your business.

Don’t wait. Download this informative brochure today!

Download the free guide to help homeowners understand the value and performance of investing in a metal roof.

For homeowners, there's no question that putting on a new roof is a significant investment. Making a good choice is key to performance, reliability and long-term value for the dollar, while a poor decision can result in expensive repairs, or worse, having to re-roof again in just a few short years.

The new MRA Metal Roofing Buyer's Guide covers topics including:

  • How to know it's time for a new roof
  • Regional considerations/protection against severe climate conditions
  • Roofing materials comparisons
  • Metal roofing styles, colors, and coatings
  • How to choose a quality metal roof
  • Performance capabilities
  • Understanding the roofing process
  • Warranties
  • Care and maintenance
  • Metal roofing project DIY checklist

Download now

More than ever, we are seeing a blend of generations working together to collaborate on the ways a job site is run. While the older generation has the “if it ain’t broke, why fix it” mentality, the younger generation is eager to bring new technologies and change to the construction workplace.

In this white paper, we dive into what you can do to keep up with the younger generation when it comes to technology.

Download Now 

Complex Cool Roof Coating System in California a Success Thanks to General Coatings

A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof.  Download the Case Study Now.

Are you tired of running your own business but love roofing?  Discover an exit plan for you and your employees.  There may be a way for you to continue running your operation with your current employees by working for a larger company that can provide all the benefits you need including competitive salaries, benefits, and retirement.  

Find out more about the Benefits of a Contractor Employment Program including:

  • Office Staff & Field Personnel Job Security
  • Career Advancement & Opportunities – current employees
  • Client Satisfaction & Retention
  • Retirement Planning (401K)
  • Life Insurance
  • Additional Income (leases, equipment, commissions)
  • The opportunity for low risk/high benefits - annual revenue/profitability
  • Exit Planning  vs. Succession Planning


Make sure you receive a free copy of the brand new eBook Surefire Local just released. It covers everything there is to know about the latest technologies and tools that can help you simplify and manage your digital marketing and business’s online presence efficiently. I believe this is one of the most valuable guides we’ve ever published (kudos to my team!), sharing ideas and recommendations to drive local visibility for your business in the new age of search.

Download Now

See all the SureFire Local eBooks HERE

This Case Study Explores how to enhance your company's in-home selling process to provide a faster, high-quality experience for prospective customers.

See how to create a positive first impression during the in-home sale and strengthen your competitive advantage.

Download your copy of the case study today!

This book focuses on six areas of a good succession plan. A good plan won’t rest on any single document, but rather is a holistic approach to providing "rules of the road" for any of those unknown unknowns whether they crop up in the first month of the business or one month away from the sale of the company you've spent much of your adult life building. Click Here To Download

What is it?  Why is it so great?  Download this helpful E-book today and find out?

The TremPly® KEE single ply product line is designed to provide superior performance by featuring a base fabric that is engineered to extend strength and durability. These membranes also resist delamination and wicking issues, giving your customers a great looking roof that lasts decades. Learn More Here.


Share this Ebook with clients to help them know that they can make their new roof, their last roof.

Every building owner, whether a personal home, business, school district or even government agency, hates the hassle and expense of shingle roof replacement. McElroy Metal’s Recover System is the optimal solution for building owners with mid-to-long-term ownership plans. This eBook was developed to provide owners with information about the features and benefits of shingle recover systems so they can make an informed decision when it is time for a new roof. Our goal is to make every building owner’s new roof, their last roof.

Download Now.

Hinkle Roofing is a commercial and residential roofing company that holds a remarkable reputation for delivering reliable roofing, sturdy siding and gutters. They have been serving the Birmingham, AL community for over 100 years and their Master Elite certification puts them in the top 1 % off all roofing companies in the nation.

Prior to partnering with Surefire Local, Hinkle Roofing was operating with an outdated, poor performing website and an in-house PPC campaign that was yielding very little results for the investment that was being made.

Download the Case Study and see how Hinkle Roofing partnered with Surefire Local to achieve six key objectives.

Sherwin Williams - Banner Ad - Webinar

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Review for a recap of this week's best industry posts!

Sign Up
Surefire Local - Sidebar Ad - Nextdoor eBook
IRE - Sidebar Ad - 2020 Registration
Jobba - Sidebar Ad - Ways to Grow
NFP - Sidebar Ad - Keeping You Well Covered
Wil-Mar - Sidebar Ad - Free Pipe Collar and Video


Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Review for a recap of this week's best industry posts!

Sign Up
Jobba - Sidebar Ad - Ways to Grow
Sashco - Sidebar Ad - Survey
IRE - Sidebar Ad - 2020 Registration
Surefire Local - Sidebar Ad - Nextdoor eBook
Owens Corning - Sidebar Ad - Bring Owens Corning to your Website