Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, spray foam industry and roofing economic outlook overall. He will share information about the upcoming Spray Foam show and how foam and coatings are making a huge difference in combatting the material shortage while also providing a long-term sustainable solution. Listeners will have a chance to win free training modules for the RCMA roofing coating educational courses.