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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>Central States Manufacturing nombra a Melissa Dunson vicepresidenta de ventas y marketing</title>
<link>https://www.rooferscoffeeshop.com/post/central-states-manufacturing-nombra-a-melissa-dunson-vicepresidenta-de-ventas-y-marketing</link>
<description>central-states-manufacturing-nombra-a-melissa-dunson-vicepresidenta-de-ventas-y-marketing</description>
<pubDate>Fri, 07 Aug 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/central-states-manufacturing-names-melissa-dunson-vice-president-of-sales-and-marketing-pr.png'
            alt='Central States Manufacturing names Melissa Dunson vice president of sales and marketing - pr'
            title='Central States Manufacturing names Melissa Dunson vice president of sales and marketing - pr'
            class=''
            style=' '  loading='lazy' /><br><h2>Una l&iacute;der con m&aacute;s de 15 a&ntilde;os de experiencia en la industria de productos para la construcci&oacute;n asumir&aacute; el liderazgo de las estrategias de ventas y marketing de la compa&ntilde;&iacute;a.&nbsp;</h2>

<p>Central States Inc., proveedor l&iacute;der de componentes met&aacute;licos para edificios, soluciones de roofing y productos para la construcci&oacute;n, anunci&oacute; el nombramiento de Melissa Dunson como vicepresidenta de Ventas y Mercadotecnia de Central States Manufacturing.&nbsp;</p>

<p>Melissa aporta una amplia experiencia en liderazgo, desarrollo de estrategias comerciales, mercadotecnia, gesti&oacute;n de productos, experiencia del cliente y fortalecimiento de equipos de ventas. Desde que se uni&oacute; a Central States en 2024, ha desempe&ntilde;ado un papel clave en el fortalecimiento de las relaciones con los clientes, la alineaci&oacute;n de las estrategias de ventas y mercadotecnia, y el desarrollo de programas que impulsan el &eacute;xito tanto de los clientes como de los equipos comerciales.&nbsp;</p>

<p>En su nuevo cargo, Melissa encabezar&aacute; la organizaci&oacute;n de ventas de Central States con el objetivo de acelerar el crecimiento de la empresa, mejorar la experiencia del cliente y generar valor a largo plazo en todos los mercados donde opera la compa&ntilde;&iacute;a. Adem&aacute;s, continuar&aacute; liderando las &aacute;reas de mercadotecnia y habilitaci&oacute;n de ventas.&nbsp;</p>

<blockquote>
<p>&quot;Melissa ha demostrado de manera constante un profundo compromiso con nuestros clientes, nuestros colaboradores propietarios y nuestra estrategia de crecimiento,&quot; coment&oacute; Kurt Weaver, director ejecutivo de Central States. &quot;Su capacidad para conectar las necesidades de los clientes con soluciones de negocio, formar equipos s&oacute;lidos y fomentar la colaboraci&oacute;n en toda la organizaci&oacute;n la convierte en la persona ideal para liderar nuestro equipo de ventas hacia el futuro.&quot;&nbsp;</p>
</blockquote>

<p>Con m&aacute;s de 15 a&ntilde;os de trayectoria en la industria de productos para la construcci&oacute;n, Melissa ha trabajado de cerca con equipos de ventas, operaciones, gesti&oacute;n de productos, experiencia del cliente y mercadotecnia para impulsar el crecimiento de las empresas y fortalecer su posicionamiento en el mercado. Su enfoque centrado en el cliente y su capacidad para construir relaciones de confianza han contribuido al &eacute;xito tanto de Central States como de sus clientes.&nbsp;</p>

<blockquote>
<p>&quot;Me siento honrada de asumir este nuevo reto y de seguir sirviendo a nuestros clientes y colaboradores propietarios,&quot; expres&oacute; Melissa. &quot;Nuestro &eacute;xito siempre ha estado basado en alianzas s&oacute;lidas, un servicio excepcional y el compromiso de ayudar a nuestros clientes a hacer crecer sus negocios. Espero seguir trabajando de la mano con nuestros equipos de ventas para generar valor y crear nuevas oportunidades para nuestros clientes.&quot;&nbsp;</p>
</blockquote>

<p><strong>Acerca de Central States&nbsp;</strong></p>

<p>Fundada en 1988, Central States, Inc. es una empresa 100% propiedad de sus colaboradores. Cuenta con m&aacute;s de 1,300 colaboradores propietarios y 13 plantas de manufactura en todo Estados Unidos, desde donde atiende a miles de clientes de los sectores comercial, arquitect&oacute;nico, post-frame y residencial. La compa&ntilde;&iacute;a opera a trav&eacute;s de tres unidades de negocio &ndash; Central States Manufacturing, fabricante nacional de sistemas de roofing met&aacute;lico, revestimientos, muros, puertas y otros componentes. Central States Building Works, que ofrece soluciones integrales de paquetes de edificios met&aacute;licos, incluyendo proyectos de autoalmacenamiento y edificios met&aacute;licos preingenierizados (PEMB). Elevate Structures, empresa especializada en construcci&oacute;n de edificios de mediana altura y m&uacute;ltiples niveles, adem&aacute;s de desarrolladora del sistema propietario Alpha Framing System&trade;.&nbsp;</p>]]></content:encoded>
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<title>Industry group recognizes Owens Corning roofing plants for safety performance</title>
<link>https://www.rooferscoffeeshop.com/post/industry-group-recognizes-owens-corning-roofing-plants-for-safety-performance</link>
<description>industry-group-recognizes-owens-corning-roofing-plants-for-safety-performance</description>
<pubDate>Thu, 06 Aug 2026 22:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/owens-corning-pr-made-image-2.png'
            alt='Owens Corning PR - made image'
            title='Owens Corning PR - made image'
            class=''
            style=' '  loading='lazy' /><br><h2>In the latest ARMA Accident Prevention Contest, Owens Corning Roofing plants earned recognition in three categories.</h2>

<p>Owens Corning Roofing plants across North America have earned safety recognition from the <a href="https://www.asphaltroofing.org/">Asphalt Roofing Manufacturers Association</a>&nbsp;(ARMA) through its annual <a href="https://www.asphaltroofing.org/arma-announces-accident-prevention-contest-winners-6/">Accident Prevention Contest</a>, an industry program that recognizes asphalt roofing plants with strong safety performance.</p>

<p>ARMA bases the honors on full-year safety data and criteria aligned with Occupational Safety and Health Administration standards.</p>

<p><strong>Recognition across roofing</strong></p>

<p>In the latest ARMA Accident Prevention Contest, Owens Corning Roofing plants earned recognition in three categories: multi-year excellence, perfect annual safety performance and year-over-year safety improvement.</p>

<p>Eight plants earned the Award of Excellence for achieving three consecutive years with zero safety incidents: Compton, California; Denver, Colorado asphalt; Kearny, New Jersey asphalt; Linnton, Oregon asphalt; Medina, Ohio asphalt; Memphis, Tennessee asphalt; Minneapolis, Minnesota asphalt; and Oklahoma City, Oklahoma asphalt.</p>

<p>Ten plants received Perfect Employee Safety Certificates for achieving a perfect score in the most recent reporting year: Compton, California; Compton, California asphalt; Denver, Colorado asphalt; Irving, Texas asphalt; Kearny, New Jersey asphalt; Linnton, Oregon asphalt; Medina, Ohio asphalt; Memphis, Tennessee asphalt; Minneapolis, Minnesota asphalt; and Oklahoma City, Oklahoma asphalt.</p>

<p>Eight plants earned Safety Improvement recognition for meaningful year-over-year progress in reducing incidents: Atlanta, Georgia; Brentwood, New Hampshire; Compton, California asphalt; Denver, Colorado; Houston, Texas; Irving, Texas asphalt; Memphis, Tennessee; and Minneapolis, Minnesota.</p>

<p><strong>A visible example of Safer Together</strong></p>

<p>Owens Corning&rsquo;s Safer Together platform reflects the company&rsquo;s belief that everyone shares responsibility for safety through care, awareness and everyday action. The ARMA recognition gives that commitment a clear example across roofing operations.</p>

<p>&ldquo;Safety recognition matters because it reflects what employees do every day,&rdquo; said Ken Creasy, Ph.D., vice president of Roofing operations, strategy, and supply chain. &ldquo;Across Owens Corning plants, teams identify issues, share concerns, intervene when needed, follow critical procedures, and learn from one another. These actions help create workplaces where safety is practiced through daily decisions and behaviors.&rdquo;</p>]]></content:encoded>
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<title>A step towards affordable housing</title>
<link>https://www.rooferscoffeeshop.com/post/a-step-towards-affordable-housing</link>
<description>a-step-towards-affordable-housing</description>
<pubDate>Thu, 06 Aug 2026 17:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/07/pepa-a-step-towards-affordable-housing.png'
            alt='A step towards affordable housing'
            title='A step towards affordable housing'
            class=''
            style=' '  loading='lazy' /><br><p>By The Coffee Shops&trade;.&nbsp;</p>

<h2>Zoning and permitting reforms may help reduce regulatory barriers to affordable homebuilding.&nbsp;</h2>

<p>*Editor&rsquo;s Note: <em>Since this article was written, the conversation around housing affordability has continued to gain momentum. A recent industry announcement from the American Building Materials Alliance (ABMA), supported by more than 200 organizations, renewed the call to reduce unnecessary regulations that increase housing costs and limit supply. Read the announcement <a href="https://www.linkedin.com/posts/buildingmaterials-manufacturing-housingaffordability-share-7475927267202924544--esA/.">here</a>. The Polymeric Exterior Products Association (PEPA) has long advocated for eliminating costly, aesthetic-based material restrictions that reduce consumer choice without improving safety or performance. The post below explores how zoning and permitting reforms can help make housing more affordable.&nbsp;</em></p>

<p>Affordable housing has been a pressing issue for decades, and it&rsquo;s a rarity that does not seem to be changing in availability anytime soon. As Alex Fernandez, the <a href="https://www.rooferscoffeeshop.com/directory/pepa">Polymeric Exterior Products Association (PEPA)</a>&rsquo;s vice president of government affairs and advocacy, put it simply, &ldquo;Interest rates are still very high. Affordable housing stock remains low.&rdquo;&nbsp;</p>

<p>But there are a few paths for the industry to take towards a more affordable future. One is advocating for the reform of homebuilding regulations. How do regulation reforms relate to affordable housing? Well, there are regulations in municipalities that limit material options for homeowners, not based on safety or efficiency, but rather on aesthetic opinions. As explained <a href="https://polymericexteriors.org/advocacy-update-vsi-continues-the-fight-against-product-bans/">in a previous PEPA article</a>:&nbsp;</p>

<blockquote>
<p>Many areas have something called a &ldquo;home rule.&rdquo; The theory behind a home rule is that local government (mayors and councils) are in the best position to determine what a locality needs or wants. The issue is that local governments have taken this concept and stretched it beyond reason and practicality. Local governments in these states want to circumvent their building code and dictate to individuals what color their house must be, the size of their living room, the direction their garage faces and more under the guise of &ldquo;zoning.&rdquo;&nbsp;</p>
</blockquote>

<p>This aesthetic-based and opinion-focused approach is something that PEPA has been fighting against for over three decades now. And there have been solid wins. In eight different states, they have been able to eliminate local bans on vinyl siding and other polymeric exteriors so that homeowners can, in Alex&rsquo;s words, &quot;build safe, attractive homes without being forced to pay more for building materials consumers may not necessarily want.&rdquo;And more states are already looking to reevaluate their homebuilding regulations. Gabe Maser, executive vice president of innovation and growth at the International Code Council (ICC), recently released a paper that showcased how different municipalities are addressing regulatory costs related to the shortage of between 4 million and 7 million homes. It highlighted what four regions are working on:&nbsp;&nbsp;</p>

<ul>
	<li><strong>San Antonio, Texas</strong>, has centralized applications, plan reviews, fee payments, inspections and certificate issuance through an online portal.&nbsp;&nbsp;</li>
	<li><strong>Fairfax County, Virginia</strong>, has implemented partial permitting and expedited temporary occupancy certificates.&nbsp;</li>
	<li><strong>Raleigh, North Carolina</strong>, has adopted zoning reforms allowing duplexes, accessory dwelling units, townhomes and modular housing in areas previously limited to single-family homes.&nbsp;</li>
	<li><strong>Seattle, Washington</strong>, is exploring comparable changes, particularly for land currently zoned for detached single-family housing.&nbsp;</li>
</ul>

<p>While each approach is different, the throughline is that each of these municipalities recognizes the importance of reconsidering regulations that affect construction timelines and housing costs in pursuit of affordable housing. And it is through this type of reflection that we will actually start solving the nationwide housing crisis.&nbsp;&nbsp;</p>

<p>Alex shared, &quot;These local agencies are willing to change the status quo for zoning and permitting. And that means they are much more likely to be open to eliminating bans on more affordable materials &ndash; especially materials like vinyl siding that ticks all the other boxes like design, sustainability, fire safety and durability.&rdquo;&nbsp;</p>

<p><strong>Learn more about addressing costly municipal bans, zoning and permitting policies by contacting Alex Fernandez at <a href="mailto:afernandez@polymericexteriors.org">afernandez@polymericexteriors.org</a>.&nbsp;</strong></p>]]></content:encoded>
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<title>Excel Roofing and Siding becomes Excel Slate and Copper</title>
<link>https://www.rooferscoffeeshop.com/post/excel-roofing-and-siding-becomes-excel-slate-and-copper</link>
<description>excel-roofing-and-siding-becomes-excel-slate-and-copper</description>
<pubDate>Thu, 06 Aug 2026 16:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/excel-roofing-and-siding-becomes-excel-slate-and-copper-customer.png'
            alt='Excel Roofing and Siding becomes Excel Slate and Copper'
            title='Excel Roofing and Siding becomes Excel Slate and Copper'
            class=''
            style=' '  loading='lazy' /><br><h2>A new name that better reflects the company&rsquo;s long standing expertise in slate roofing, copper craftsmanship and historic home restoration.</h2>

<p>Excel Roofing &amp; Siding is proud to announce its new name, Excel Slate &amp; Copper, marking an exciting new chapter for the Haddonfield-based company while continuing the same commitment to quality, service and craftsmanship that homeowners have trusted for more than a decade.</p>

<p>The new name reflects the specialized work that has become the company&rsquo;s hallmark, slate roofing, custom copper work, cedar roofing and historic home restoration. While the name is changing, customers can expect the same personalized service and the same dedication to protecting and preserving the unique homes that define our historic communities.</p>

<p>Founded in 2012 by Kevin Creighton, Excel Roofing &amp; Siding earned a strong reputation for restoring and maintaining distinctive homes throughout Haddonfield and the surrounding area.</p>

<p>In 2024, the company entered its next chapter when Kevin O&#39;Donnell, owner of O&#39;DonnellRoofing Co., acquired the business. Since then, Excel has continued to serve homeowners with&nbsp;the same trusted team while benefiting from the added resources and nearly century-long legacy of the O&#39;Donnell family of companies.</p>

<p>As the company has grown, its expertise in premium roofing materials and historic restoration has become its defining strength, making the name change a better representation of the work it has always done best.</p>

<p>&quot;Our new name reflects the work our team is most passionate about and the expertise homeowners have come to know us for,&quot; said Kevin O&#39;Donnell, owner of Excel Slate &amp; Copper. &quot;While our name is changing, our commitment to our customers, our community and preserving the character of historic homes remains exactly the same.&quot;</p>

<p>Today, Excel Slate &amp; Copper is part of the O&rsquo;Donnell Roofing family of companies, combining the resources of a fourth-generation roofing company with the specialized knowledge and local reputation that have made Excel a trusted name in historic roofing and restoration.From natural slate roofs and handcrafted copper details to cedar roofing and architectural restoration, Excel Slate &amp; Copper specializes in projects that require experience, precision and an appreciation for the craftsmanship of historic homes.</p>

<p>&ldquo;This isn&rsquo;t about becoming a different company,&ldquo; O&rsquo;Donnell added. &ldquo;It&rsquo;s about choosing a name that better reflects who we are and what we do best. We&rsquo;re proud of the reputation Excel has built over the years, and we&rsquo;re excited to continue that legacy under a name that clearly represents our specialty.&rdquo;</p>

<p>The company will continue providing expert roofing and restoration services throughout South Jersey while remaining committed to the values that have guided it since its founding: exceptional workmanship, honest communication and lasting relationships with every customer.</p>]]></content:encoded>
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<title>Automation streamlines daily ProLine tasks</title>
<link>https://www.rooferscoffeeshop.com/post/automation-streamlines-daily-proline-tasks</link>
<description>automation-streamlines-daily-proline-tasks</description>
<pubDate>Thu, 06 Aug 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/07/roofing-business-partner-automation-streamlines-daily-proline-tasks.jpg'
            alt='Automation streamlines daily ProLine tasks'
            title='Automation streamlines daily ProLine tasks'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>The ProLine skill helps roofing companies reduce manual CRM work, keep pipelines current and prepare for weather-related schedule changes.&nbsp;</h2>

<p>ProLine is a customer relationship management (CRM) platform that roofing companies use to manage leads, projects, appointments and pipeline activity. RoofClaw, developed by <a href="https://www.rooferscoffeeshop.com/directory/roofing-business-partner">Roofing Business Partner</a>, adds specialized skills that automate tasks within a company&rsquo;s existing ProLine account.&nbsp;</p>

<p>Roofing sales representatives can spend hours each morning creating records, updating stages, checking weather forecasts and drafting follow-up emails. The RoofClaw ProLine skill is designed to complete many of those administrative tasks automatically while keeping information current in ProLine.&nbsp;</p>

<p>The skill can create project records when new leads arrive, link contacts, assign representatives, log lead sources and place projects in the correct pipeline stage. It can also book inspections, record appointments and update project stages as work progresses. Following an inspection, the agent reads the notes entered in ProLine and prepares a context-aware follow-up email for review. Because ProLine stores notes as a single text block, the skill reads existing information before appending new content to help prevent notes from being overwritten.&nbsp;</p>

<p>The system also maintains a local SQLite mirror of the company&rsquo;s pipeline. This allows users to identify inactive deals, stalled stages and missing follow-ups without waiting for multiple rate-limited application programming interface (API) calls.&nbsp;</p>

<p>Weather preparation is another central use case. Each morning, the agent reviews forecasts for active job addresses and evaluates conditions such as rain probability, precipitation volume, wind speed and forecast changes. Jobs can then be classified as ready to proceed, requiring a call or needing a drafted homeowner notification and rescheduling offer.&nbsp;</p>

<p>The skill also assigns deals an A, B, C or F grade based on notes completeness and process compliance, helping teams identify records that may need attention.&nbsp;</p>

<p>Some ProLine functions remain limited at the standard partner tier. The agent cannot send messages, log calls, update existing contacts or write to financial fields through the API. In those cases, it can prepare information for a team member to review and complete through the ProLine interface.&nbsp;</p>

<p><a href="https://www.roofclaw.com/blog/proline-claw-skill"><strong>Learn more about adding ProLine CRM skills to a RoofClaw!</strong></a></p>]]></content:encoded>
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<title>Polyglass introduces Tri‑Strata™ Technology with launch of Polyanchor® HU and HU PLUS Hybrid roof underlayments</title>
<link>https://www.rooferscoffeeshop.com/post/polyglass-introduces-tristrata-technology-with-launch-of-polyanchor-hu-and-hu-plus-hybrid-roof-underlayments</link>
<description>polyglass-introduces-tristrata-technology-with-launch-of-polyanchor-hu-and-hu-plus-hybrid-roof-underlayments</description>
<pubDate>Thu, 06 Aug 2026 14:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/polyglass-introduces-tristrata-technology-with-launch-of-polyanchor-hu-and-hu-plus-hybrid-roof-underlayments-customer.png'
            alt='Polyglass introduces Tri‑Strata™ Technology with launch of Polyanchor® HU and HU PLUS Hybrid roof underlayments'
            title='Polyglass introduces Tri‑Strata™ Technology with launch of Polyanchor® HU and HU PLUS Hybrid roof underlayments'
            class=''
            style=' '  loading='lazy' /><br><h2>This technology helps provide reliable protection around fasteners and penetrations while supporting long-term weather durability throughout the life of the roof system.</h2>

<p>Polyglass U.S.A., Inc., a leading manufacturer of roofing, waterproofing and building envelope solutions, is expanding its steep-slope roofing portfolio with the introduction of&nbsp;Tri‑Strata&trade; Technology&nbsp;and two new modified bitumen hybrid roof underlayments:&nbsp;Polyanchor&reg; HU&nbsp;and&nbsp;Polyanchor&reg; HU PLUS.</p>

<p>Designed for mechanically attached tile roofing applications, Tri‑Strata Technology is a three-layer construction that combines high-strength nonwoven fabric facers with a modified bitumen core to deliver durability, sealability and performance under real jobsite conditions. Developed to address common installation challenges, the technology helps provide reliable protection around fasteners and penetrations while supporting long-term weather durability throughout the life of the roof system.</p>

<p>Featuring a modified bitumen core comprising more than 80% of the product composition, Polyanchor&reg; HU and Polyanchor&reg; HU PLUS are engineered to enhance protection around fasteners and penetrations while delivering tear resistance, puncture resistance and long-term weather durability.&nbsp;</p>

<p><strong>The new&nbsp;<a href="https://polyglass.us/product-type/technology/tri-strata-technology/" target="_blank">Tri-Strata Technology</a>&nbsp;product family includes:</strong></p>

<ul>
	<li><a href="https://polyglass.us/product/polyanchor-hu/" target="_blank">Polyanchor&reg; HU</a>: Designed for new construction applications, Polyanchor HU provides dependable deck protection, enhanced walkability and installation efficiency for mechanically attached tile roofing systems.</li>
	<li><a href="https://polyglass.us/product/polyanchor-hu-plus/" target="_blank">Polyanchor&reg; HU PLUS</a>: Designed for reroofing and more demanding project conditions, Polyanchor HU PLUS delivers enhanced durability and added confidence where increased jobsite traffic, deck variability and material staging place greater demands on the underlayment.</li>
</ul>

<p><strong>At the core of both products is Tri‑Strata Technology&rsquo;s layered construction:</strong></p>

<ul>
	<li>Nonwoven fabric surface&nbsp;engineered for traction and jobsite durability</li>
	<li>Modified bitumen core&nbsp;designed to enhance nail sealability around fasteners</li>
	<li>Nonwoven fabric base&nbsp;engineered to provide strength and stability across the roof deck</li>
</ul>

<p>Together, these layers work to support durability, sealability and jobsite performance from installation through final roof system completion.</p>

<p>Polyanchor&reg; HU and Polyanchor&reg; HU PLUS are now available through Polyglass distribution channels. Contractors, distributors and building professionals can access technical resources, product information and supporting sales materials through their local Polyglass representative or at&nbsp;<a href="https://polyglass.us/" target="_blank">polyglass.us</a>.</p>

<p><strong>For more information, visit&nbsp;<a href="https://polyglass.us/" target="_blank" title="https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fpolyglass.us&amp;c=E,1,3Dj-xgZL4wQX1eaQYuHmAW-VbwxMee9914ikeIiL2D7GEo4YZREYjlnDUpa5d2UonT5hzI61tOViD4ZZhQHDyQ4IjmJcaDFNNXIzcN0y-UWstuU,&amp;typo=1">polyglass.us</a>&nbsp;or contact your local Polyglass Sales Representative.</strong></p>]]></content:encoded>
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<title>Going beyond intent and straight to demand</title>
<link>https://www.rooferscoffeeshop.com/post/going-beyond-intent-and-straight-to-demand</link>
<description>going-beyond-intent-and-straight-to-demand</description>
<pubDate>Thu, 06 Aug 2026 13:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/reworked-ai-going-beyond-intent-and-straight-to-demand.png'
            alt='Going beyond intent and straight to demand'
            title='Going beyond intent and straight to demand'
            class=''
            style=' '  loading='lazy' /><br><p>By Reworked.ai.&nbsp;</p>

<h2>What makes Reworked.ai&rsquo;s approach to customer acquisition different.&nbsp;</h2>

<p>When it comes to finding new customers, roofing contractors have a seemingly endless number of companies and strategies to choose from &mdash; and most of them are selling the same thing: Names on a list. To learn what makes <a href="https://www.rooferscoffeeshop.com/directory/reworkedai">Reworked.ai</a>&rsquo;s platform stand out in a crowded industry, we interviewed Fred Castonguay, one of the company&rsquo;s co-founders.&nbsp;</p>

<p>Reworked.ai is a marketing intelligence platform for roofers that finds the homes that need a roof now &mdash; and turns them into qualified opportunities before the homeowner ever starts shopping. The thinking behind it starts from a simple observation: Nearly every home in America will need a roof eventually. The hard part is finding the small fraction that need one this year.&nbsp;&nbsp;</p>

<p>Fred shared what inspired the company, saying, &ldquo;Our entire goal is to use advanced computer tools such as computer vision and machine learning to allow contractors to take control and have efficiency in their customer acquisition process.&rdquo;&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/08/reworked-ai-going-beyond-intent-and-straight-to-demand-1.png" style="float:right; height:290px; margin-left:20px; width:400px" />But what really separates the platform from the crowd is its focus on demand rather than intent. Fred explained:&nbsp;&nbsp;</p>

<blockquote>
<p>We are not a lead provider. A lead provider is harvesting intent, whether it&rsquo;s through a form or a banner or using pixels to see who&rsquo;s on a website. What we do is go to the source and look at the demand signals. So in the case of roofing, that&rsquo;s the roof.&nbsp;</p>
</blockquote>

<p>How are they able to do this? Reworked.ai has a partnership with <a href="https://www.rooferscoffeeshop.com/directory/eagleview">EagleView</a> that gives them access to aerial imagery revealing which homes are &ldquo;showing serious signs of wear and tear, like water pooling, missing shingles, tiles out of place, serious streaking and more.&rdquo;&nbsp;&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/08/reworked-ai-going-beyond-intent-and-straight-to-demand-2.png" style="float:left; height:360px; margin-right:20px; width:456px" />Once those roofs are identified, the platform helps contractors reach the homeowners behind them. Fred described the original outreach engine: &ldquo;We have a mail integration program that our customers can use to reach out to specific homeowners by name and give them information about the work their roof needs and how their company can help.&rdquo; That outreach engine now goes well beyond the mailbox. Direct Mail Sequences pair a personalized letter with an aerial postcard of the homeowner&rsquo;s own roof. Home Ads &mdash; the newest addition &mdash; put the contractor&rsquo;s brand on that same household&rsquo;s TV, phone and laptop, targeting the house itself rather than a lookalike audience, so the letter arrives from a company the homeowner already recognizes. Mail Alerts close the loop on speed: Every mailer carries a unique QR code, and the moment a homeowner scans it, the contractor gets a text with the details &mdash; so the follow-up call happens while the piece is still in their hand.&nbsp;&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/08/reworked-ai-going-beyond-intent-and-straight-to-demand-3.png" style="float:right; height:300px; margin-left:20px; width:568px" /></p>

<p>The same demand-first logic extends to weather. With Storm Alerts, the moment hail or wind hits a neighborhood a contractor covers, they&rsquo;re notified instantly &mdash; and ads can begin serving inside the affected homes within 24 hours, days before the first crews start canvassing.&nbsp;&nbsp;</p>

<p>By pairing demand signals from the roof itself with outreach that reaches homeowners by name &mdash; in the mailbox and on every screen in the house.&nbsp; Reworked.ai goes beyond harvesting intent and instead finds the demand for roofing contractors.&nbsp;</p>]]></content:encoded>
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<title>Building sales confidence through smarter systems</title>
<link>https://www.rooferscoffeeshop.com/post/building-sales-confidence-through-smarter-systems</link>
<description>building-sales-confidence-through-smarter-systems</description>
<pubDate>Thu, 06 Aug 2026 11:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/ingage-building-sales-confidence-through-smarter-systems.jpg'
            alt='Building sales confidence through smarter systems'
            title='Building sales confidence through smarter systems'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>Learn how aligned technology, structured presentations and effective coaching can help home improvement sales teams perform with greater confidence.&nbsp;</h2>

<p>As home improvement companies add more technology to their sales processes, representatives are often expected to navigate multiple platforms while delivering a clear, polished customer experience. <a href="http://www.linkedin.com/pulse/building-confidence-scale-how-ingage-using-interactive-3ebbf/?trackingId=YsGzJ9SdT9%2B961EkjOStrw%3D%3D">In a PowerChat conversation</a> with <a href="https://www.rooferscoffeeshop.com/directory/power100">Power100</a> CEO <a href="https://www.rooferscoffeeshop.com/directory/greg-cummings">Greg Cummings</a>, <a href="https://www.rooferscoffeeshop.com/directory/ingage">Ingage</a> CEO Dean Curtis explained why disconnected tools and complicated workflows can undermine confidence during in-home presentations.&nbsp;</p>

<p>According to Dean, confidence remains one of the strongest influences on a customer&rsquo;s purchasing decision. &ldquo;The one who generates the most confidence in the end user, when they present the price, is going to win the business,&rdquo; he shared.&nbsp;</p>

<p>That confidence depends on more than product knowledge. Sales representatives must also understand the process, trust the information they are presenting and know how each tool supports the conversation. When representatives are forced to switch between systems or decide what to show next, hesitation can interrupt the flow of the conversation and weaken the customer experience.&nbsp;</p>

<p>Ingage helps sales-driven organizations create, share and measure interactive sales content. Its platform combines presentation tools, sales enablement resources and analytics designed to give representatives a more structured path through each customer conversation. Dean emphasized that technology should simplify selling rather than introduce additional complexity. A well-organized system can reduce decision fatigue, help representatives remain focused on the homeowner and create greater consistency across a sales team.&nbsp;</p>

<p>Training and accountability are also essential. Analytics can help leaders understand how representatives use presentation content, identify coaching opportunities and reinforce successful behaviors. Without ongoing guidance, even well-designed tools may be used inconsistently or avoided altogether.&nbsp;</p>

<p>Ingage was named the No. 8 strategic partner in Power100&rsquo;s Top 15 Preferred Partners for 2026. The recognition reflects the company&rsquo;s focus on helping contractors connect structured presentations, performance insights and sales coaching.&nbsp;</p>

<p><a href="https://www.linkedin.com/pulse/building-confidence-scale-how-ingage-using-interactive-3ebbf/?trackingId=YsGzJ9SdT9%2B961EkjOStrw%3D%3D"><strong>Learn more about Ingage and how its interactive presentation platform supports confident, consistent sales conversations!</strong></a></p>]]></content:encoded>
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<title>NRCA and The GLO Group launch bilingual executive leadership program to develop roofing&apos;s next generation of Hispanic leaders</title>
<link>https://www.rooferscoffeeshop.com/post/nrca-and-the-glo-group-launch-bilingual-executive-leadership-program-to-develop-roofings-next-generation-of-hispanic-leaders</link>
<description>nrca-and-the-glo-group-launch-bilingual-executive-leadership-program-to-develop-roofings-next-generation-of-hispanic-leaders</description>
<pubDate>Thu, 06 Aug 2026 10:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/nrca-glo-group-pr-made-image.png'
            alt='NRCA, GLO Group PR - made image'
            title='NRCA, GLO Group PR - made image'
            class=''
            style=' '  loading='lazy' /><br><h2>New six-course program helps contractors close communication gaps, retain top talent and&nbsp;strengthen safety and performance across bilingual teams.&nbsp;</h2>

<p>The National Roofing Contractors Association (NRCA) and The GLO&nbsp;Group today announced the launch of the Executive Leadership Bilingual Pilot Program, a six-course leadership development initiative built to help roofing companies bridge communication&nbsp;gaps between executives and Hispanic field teams while developing the industry&#39;s next generation&nbsp;of field leaders.</p>

<p>To introduce the program, NRCA and The GLO Group will host a complimentary live webinar on&nbsp;Thursday, August 20, at 1:00 p.m. CDT. <a href="https://us02web.zoom.us/meeting/register/fYtcQtgjTmuSzXegVwYstg#/registration">Contractors can register here.</a></p>

<p>Hispanic employees make up a substantial share of the roofing workforce, and many companies&nbsp;are recognizing that language differences, cultural disconnects and inconsistent leadership&nbsp;development quietly erode productivity, safety, retention and profitability. The pilot program was&nbsp;created to give contractors practical, field-ready strategies for closing that gap.&nbsp;</p>

<p>&quot;One of the biggest misconceptions I see is that communication challenges are simply a language&nbsp;issue. In reality, they&#39;re a leadership issue,&quot; said Monica Vornbrock, co-founder and chief&nbsp;innovation &amp; transformation officer of The GLO Group. &quot;Companies already have talented Hispanic&nbsp;employees with the potential to become exceptional leaders, but too often they haven&#39;t been given&nbsp;the tools, coaching or opportunities to grow. That&#39;s why we built this pilot program with NRCA, to&nbsp;help roofing companies develop stronger leaders, sharpen communication and build more&nbsp;aligned, high-performing teams.&quot;</p>

<p>The program is co-facilitated by Vornbrock, who brings expertise in leadership development, team&nbsp;alignment, bilingual operations and effective communication,&nbsp; longside Lorna Rojas, a specialist&nbsp;in human resources, recruitment, Hispanic training and OSHA safety practices and Chris Navarro,&nbsp;NRCA&rsquo;s specialist in bilingual workforce development, Hispanic leadership pathways and field-focused training initiatives.</p>

<p>&ldquo;The roofing industry is facing a real workforce shortage, and Hispanic field talent represents one&nbsp;of our best opportunities to build the next generation of supervisors and site leaders,&quot; said Navarro,&nbsp;NRCA manager of membership sales and Spanish relations, NRCA. &quot;This program gives our&nbsp;members practical tools to develop that talent and close communication and safety gaps on the&nbsp;jobsite, that&#39;s a direct return on investment for any contractor.</p>

<p><strong>Built for decision-makers, not just HR</strong><br />
The six-course program was developed for owners, executives, operations leaders, HR professionals and managers responsible for leading diverse teams. Rather than treating language&nbsp;as the core issue, it equips leaders with tools to build alignment from the executive office to the&nbsp;jobsite. Participants will learn how to:</p>

<ul>
	<li>Develop confident Hispanic supervisors capable of leading high-performing crews</li>
	<li>Reduce costly communication breakdowns that contribute to rework, delays&nbsp;and safety&nbsp;incidents</li>
	<li>Build trust, accountability&nbsp;and psychological safety across multilingual teams</li>
	<li>Improve retention by creating stronger leadership pathways for Hispanic employees</li>
	<li>Increase adoption of technology, systems and AI through people-centered leadership&nbsp;practices</li>
	<li>Create greater consistency in how crews execute work, regardless of language or cultural&nbsp;background</li>
</ul>

<p>The curriculum spans six interactive courses, including Leadership in <em>Two Languages: Elevating&nbsp;Hispanic Supervisors, Psychological Safety &amp; Cultural Trust in&nbsp; Roofing Environments and Modern&nbsp;Tools, Traditional Values: AI + People-Centered Leadership</em>, bridging the gap between executive&nbsp;strategy and field execution.</p>

<p><strong>Webinar details</strong></p>

<ul>
	<li>During the August 20 session, attendees will:</li>
	<li>Learn why bilingual leadership has become a competitive advantage for roofing companies</li>
	<li>See how stronger leadership directly impacts safety, productivity, engagement&nbsp;and&nbsp;</li>
	<li>profitability</li>
	<li>Get a first look at the six-course curriculum</li>
	<li>Meet facilitators Monica Vornbrock, Lorna Rojas&nbsp;and Chris Navarro</li>
	<li>Participate in a live Q&amp;A</li>
</ul>

<p><a href="https://us02web.zoom.us/meeting/register/fYtcQtgjTmuSzXegVwYstg#/registration">Register for the free webinar.</a></p>

<p><strong>Program pricing</strong><br />
As part of this partnership, NRCA members receive preferred pricing.<br />
NRCA Members</p>

<ul>
	<li>$195 per individual course</li>
	<li>$875 for the complete six-course program</li>
</ul>

<p>Non-Members</p>

<ul>
	<li>$295 per individual course</li>
	<li>$1,325 for the complete six-course program</li>
</ul>

<p><a href="https://theglogroup.ac-page.com/ELpilotprogram">Contractors can enroll in the program here.&nbsp;</a></p>

<p><strong>About The GLO Group</strong><br />
The GLO Group is a leadership development and organizational consulting firm serving the roofing&nbsp;and construction industries. Through executive coaching, organizational strategy, leadership&nbsp;development, bilingual workforce initiatives and team alignment, The GLO Group helps&nbsp;companies build stronger leaders, healthier cultures and more profitable businesses. Learn more&nbsp;at <a href="https://www.glogroup.com/">www.glogroup.com.</a></p>

<p><strong>About the National Roofing Contractors Association</strong><br />
The National Roofing Contractors Association is one of the construction industry&#39;s leading trade&nbsp;associations, representing roofing professionals throughout the United States. NRCA provides&nbsp;education, advocacy, technical resources, workforce development and industry-leading programs&nbsp;that help contractors build stronger businesses and advance the roofing profession. <a href="https://www.nrca.net/">Learn more at&nbsp;www.nrca.net.</a></p>]]></content:encoded>
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<title>MBMA releases new lunch and learn course</title>
<link>https://www.rooferscoffeeshop.com/post/mbma-releases-new-lunch-and-learn-course</link>
<description>mbma-releases-new-lunch-and-learn-course</description>
<pubDate>Thu, 06 Aug 2026 10:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/08/mbma-pr-provided-image.png'
            alt='MBMA PR - Provided image'
            title='MBMA PR - Provided image'
            class=''
            style=' '  loading='lazy' /><br><h2>This is MBMA&rsquo;s fourth AIA-approved course and is available for free presentation.</h2>

<p>The <a href="https://mbma.com/">Metal Building Manufacturers Association</a> (MBMA) has released its newest AIA-approved lunch-and-learn CEU course: <em>Using Metal Building Systems to Meet and Exceed the Energy Codes</em>. This is MBMA&rsquo;s fourth AIA-approved course and is available for free presentation from member companies to architects, engineers and those interested in meeting sustainability goals with metal building systems. Contact MBMA to schedule a free session.</p>

<p>&ldquo;Compliance with energy codes is an important and necessary part of modern construction,&rdquo; says Jon-Paul (JP) Cardin, P.E., MBMA&rsquo;s director of research and engineering. &ldquo;This new course provides valuable insights into how to meet those codes with metal building systems. In just an hour, architects and engineers can get a good look at these popular buildings while seeing how they can meet their sustainability needs.&rdquo;</p>

<p>A typical session runs approximately one hour, and architects who take the course will receive 1.0 HSW CEU. At the end of the class, attendees will be able to:</p>

<ol>
	<li>Identify the basic characteristics of metal building systems that meet or exceed requirements for energy codes, voluntary programs such as LEED, and above-code adopted regulations.</li>
	<li>Investigate the design options and strategies that contribute to metal building systems optimizing energy performance and being sustainable.</li>
	<li>Assess insulated metal roofing and wall system alternatives that contribute to energy savings and overall green building design.</li>
	<li>Evaluate the potential results of using metal building systems to achieve high levels of energy performance through case studies.</li>
</ol>

<p>&ldquo;As an added bonus,&rdquo; adds Tony Bouquot, MBMA&rsquo;s general manager, &ldquo;our members and staff are more than happy to come to a company or organization and present this free course. Having an industry representative there in person to lead and answer questions provides an added resource while making education as convenient as possible. Just get in touch, and we will set something up!&rdquo;</p>

<p>Contact MBMA at <a href="mailto:mbma@mbma.com">mbma@mbma.com</a> to schedule a free lunch and learn presentation.</p>

<p><strong>About MBMA</strong></p>

<p>Founded in 1956, MBMA serves manufacturers and suppliers that work with industry professionals, architects, building designers, educators, building code officials and others to advance the metal building systems industry. The efforts of member volunteers and association staff regularly lead to industry improvements and groundbreaking research. Resources at<a href="https://mbma.com/"> MBMA.com</a> include technical materials, research reports, videos and design guides. The<a href="https://mbma.com/news"> MBMA News</a> provides the most current research and new ideas to propel the industry. MBMA also provides graduate and undergraduate educational resources at <a href="https://www.mbmaeducation.org/resources/">MBMAeducation.org</a>.</p>]]></content:encoded>
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