Tune in to hear the latest Google trends and tips for marketing your local business. In this free Surefire Local webinar, you’ll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you’ll learn are how to:
RoofersCoffeeShop® is on the constant look-out to find Industry related webinars to share. Webinars are a terrific way for an introduction to products and services or for training. Whether it be live, where you can ask questions, or On Demand for your convenience, webinars are a good investment.
Sign up today for an interesting webinar or just listen to a past webinar below.
Please don’t forget to visit the RCS webinar series here.
In this webinar, Heidi J. Ellsworth a partner at RoofersCoffeeShop® (RCS) will share roofing insights for both commercial and residential roofing, looking back at 2019 and forward to 2020.
Heidi will share what is happening in the roofing industry through associations, groups and the growing roofing community of RoofersCoffeeShop.com
Focusing on the challenges of a shrinking labor force, Ellsworth will look at the initiatives for recruiting more diversity in gender, ethnicity and age into roofing while also focusing on the importance of new technologies on the roof and in product performance
Lastly, she will visit the current initiatives surrounding roofing professionalism and how it is changing the image of roofing today.
Free Contractor Training: New Ways to Prove ROI From Your Digital Marketing
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
We're going to cover:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Tremco Roofing and Building Maintenance's Phillip Harris, Jr. and Shari Carlozzi lead a discussion on what it takes to understand, identify, and recognize required safety standards for rooftop fall protection to bring your buildings up to compliance.
You will receive a Certificate of Completion Competency area: Quality, Operations & Maintenance, Leadership & Strategy, and Emergency Planning and earn 1.0 HR Learning Unit (LU).
Click here for the recording and feel free to share with your contractors and customers.
Tune in to hear the latest trends and insights into how homeowners are using Google to search for local home services businesses.
This training is presented by Google themselves and includes everything you need to know to increase your local visibility on Google Search and Maps to drive the most qualified prospects to your business.
Some of the things Google covered are:
Understanding how homeowners search for local home services businesses and what you can do to move the needle
Optimizing your digital presence to get found in mobile, local, and voice searches
Increase your Google visibility in your local service areas
Generating a high ROI on your Google Ad spend
New data and industry trends to know for the second half of 2019 and into 2020
When it comes to marketing, it’s crucial to have someone inside your company, that knows the day-to-day processes, and can really connect the sales and marketing pieces together for success. Join our webinar with Heidi Ellsworth and Karen Edwards to learn how you can work with your office staff to develop and execute a winning marketing plan (digital and traditional) for your company.
Heidi Ellsworth and Karen Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting focused on the construction field and specifically for roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has an ongoing marketing column in Western Roofing Magazine since 2014. Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement.
We’ve heard that many contractors in the community don’t have enough hands on deck to accept any more new jobs or get their daily business activities done (especially with the busy season starting). Are you one of those striving to find, filter, and hire the perfect team members but aren’t having any luck? If so, this is a webinar you don’t want to miss out on.
We know how crucial online reviews and referrals are to your success, which is why we are thrilled to welcome back the folks at Nextdoor to host an exclusive training! Discover how to get your home services business listed on the world’s largest social network for neighborhoods, and how to join in on the conversations homeowners are having about local home pros (and likely your business!).
Watch the free training with Nextdoor
Did you know Nextdoor is the only community that verifies its users actually live in the area they say they do? This means you can be sure you're reaching homeowners who are actually in your service area.
Learn more about metal-over-metal re-roofing with Roof Hugger– the installation of a new long-life metal roof without removing the existing metal roof in a structurally correct, non-disruptive and cost-effective manner. Learn more about estimating, energy efficiency, selling, advantages and more.
Calling all residential builders, contractors, and installers! The solar market is expanding at meteoric rates as consumer demand increases and enhanced codes mandate solar capacity on new homes. Are you up to speed on everything you need to know about residential solar system installation? After all, the return on a roof-mounted solar investment is only as good as the quality and longevity of the application methods and roofing materials that are used!
This webinar covers appropriate design techniques, advanced installation methods, and optimized roofing materials that are best suited for solar systems.
About the speaker: Todd Miller, President, Isaiah Industries
Todd Miller has spent his entire professional career in the steep slope metal roofing industry and currently serves as president of Isaiah Industries, a leader in manufacturing the best roofing solutions for homes across North America and throughout the world. Todd is widely respected for his expertise is in residential metal roofing which includes in-depth knowledge of various panel systems, base metals, and coatings. He also possesses a keen understanding of the building envelope including ventilation and thermal dynamics. His experience includes working with hundreds of homeowners in several states who were planning for solar installations, helping them prepare for successful installation by providing them with ideas and guidance. He was also involved in the design, manufacturing, and marketing of the Freedom Solar thin film integrated solar roofing system. Todd has played an industry leadership role for more than 20 years, including currently serving as board vice president for the Metal Roofing Alliance (MRA) as well as being a noted public speaker, author, and expert
The roof meets the wall at the intersection of design aesthetics, functionality, durability, construction sequencing and maintenance.
This session will provide guidelines to successfully navigate these competing interests and provide project specific strategies for achievable performance through design and specification without compromising the aesthetics with distracting details at the parapet. This webinar qualifies for AIA, IIBEC and IACET credits.
The webinar is facilitated by Jennifer Keegan (Director of Building & Roofing Science for GAF and NWiR Education chair) and Benjamin Meyer, AIA, LEED AP (Roofing & Building Science Architect with GAF).