Partner Podcasts

Episode #4 of Field Tested brings you the cold hard facts of the roof coating industry.

Host Jesse Martinson from SureCoat Systems shares what the roof coating industry looks like from an expert point of view and discusses the most prominent issue he sees within the industry. He talks about a recent client case study that demonstrates how the wrong product wastes time and money, and later, Jesse shares how the wrong product can impact your business and how to find the right roof coating to protect your business. 

Big Three from Episode #004:

1. Know what you’re buying
2. Go to a products website and dig for the technical data
3. Know the perm rating number the lower the better – below 1, think 0.999 or even lower

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NRCA has launched a new podcast series, “Stories of an Extraordinary Industry.” Episodes will share roofing professionals’ firsthand accounts of their meaningful experiences and stories of inspiration, generosity and success in the roofing industry.

In the first episode, “House Flipper to Roofing Industry Leader,” sponsored by Owens Corning, Toledo, Ohio, NRCA CEO Reid Ribble is joined by NRCA Chairman of the Board Nick Sabino, president of Deer Park Roofing Inc., Cincinnati, to discuss Sabino’s rise through the industry. In the second episode, “Roofing Industry Rallies Around Ambitious Goal,” sponsored by the Roofing Alliance, Charles Antis, founder and CEO of Antis Roofing & Waterproofing, Irvine, Calif., shares his story of rallying the roofing industry to adopt the roofs of 165 Ronald McDonald House Charities® houses in the U.S.

NRCA will release a new podcast episode biweekly, and the first season of the podcast will have 10-12 episodes.

Episodes are available at roofingstories.podbean.com; on NRCA’s website; or wherever you get your podcasts, including Apple, Spotify, Google and Stitcher. Subscribe now!

Learn more about the NRCA, visit their RCS Directory.

E001: Innovating with Rackley Roofing

Roofing Technology Thinking is a consortium of thought leaders exploring technology for the roofing industry. The RT3 Podcast highlights emerging and disruptive solutions that help build the professionalism and appeal of the roofing industry.

Grab your notepad, buckle in and let’s get ready to innovate!

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Click here more information on RT3

In this episode of Field Tested, host Jesse Martinson introduces listeners to the SureCoat Roof System. Jesse starts out discussing how the product came to be and why its formulation is so crucial to its success in the field. He highlights how it is possible to do small repairs and install partial roof systems making it cost effective for property owners and managers. Jesse finishes up the show sharing some case studies of how the SureCoat Roof System avoided a tear off and protected millions of dollars in renovations.

Big Three From Episode #001:

1. Quality matters

2. Do your research – Perm rating is important

3. SureCoat is one of few products made in the country that is 100% waterproof

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In this episode of Field Tested, host Jesse Martinson introduces listeners to SureSet, the fast drying SureCoat roof coating that can be used as a base coat. Jesse discusses how this product was developed out of necessity while struggling to complete jobs due to certain weather conditions. He addresses some of the science behind this quick dry formulation and shares some interesting “Oh NO!” case studies when using and testing the SureSet product that ultimately demonstrates how SureSet quickly became a win in the field.

Top Take Away From Episode #002:

1. Weather is always a factor especially in certain parts of the country. But within reason, you can use this product most days without worrying about the drying time.

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Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show (http://theroofershow.com/125)  for a podcast conversation about three critical challenges contractors face: 

1. Generating more leads
2. Converting leads into sales
3. Achieving margins 

Podcasts  - internet hosted audio programs – first gained attention a decade ago, but are experiencing a resurgence driven by mobile communications. Podcasts might be a nice tool to share with your community. According to Edison Research’s annual report, The Podcast Consumer share of ear increased 122% between 2014 and 2019.  During the Roofers Show podcast conversation,  Dave and Jon chatted about how contractors can differentiate their business in a highly competitive marketplace through on-demand education, field training and networking.  Listen to the conversation here.

Accurence Roofer Podcast 1

Tim Bruffey talks about claim management workflows and the future of roofing.

TIM BRUFFEY is the VP of Innovation for Accurence, Inc., a Colorado-based technology provider with inspection and scope automation solutions for insurers and contractors. Tim is an industrial engineer and inventor with 25 years of solution-oriented IT expertise for the property and casualty insurance and construction industry. Previous work includes plant QA manager for GM’s Cadillac brand, founder of MonitorBot™ – a remote moisture monitoring system for mitigation vendors (merged into Accurence in 2008), and operator of a ServiceMaster franchise for more than 15 years. At Accurence he works with insurance carriers to innovate their claims workflows and aids contractors in system implementations that generate consistency and scalability. 

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E002: Innovating with Charles Antis

Ryan is joined by Charles Antis, CEO of Antis Roofing & Waterproofing. They discuss the unique way Charles and his team approach their marketplace and how they have branded themselves to really stand out. They go in depth as to what, and more importantly, why you should implement some of these innovative and adaptive strategies with your brand and positioning.

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Ryan is joined by Brad Beldon of Beldon Roofing. They discuss the challenges of the work and family balance, especially when working with family. As well as the technology they have adopted to advance and streamline their business.

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Check out RT3 by visiting their RCS Directory Here
To learn more about our guest Brad Beldon, visit www.beldon.com
To learn more about our host, Ryan Groth visit www.salestransformationgroup.com

Kim Eckerman and Melissa Dunson of TAMKO share with Heidi the importance of remote selling and marketing during this time of sheltering in.  They share that this is not a momentary practice but the new normal for roofing contractors.  Learn about new technologies for remote selling including visualizer software with the ability to provide full measurements and 3D models without stepping into the customer's home. 

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How do you know if a product you’re installing on a customer’s roof is really waterproof? Will you have to repair a failed installation or have you been dealing with these failed types of installations already? In this episode of “Field Tested”, SureCoat Innovator Jesse Martinson details the importance of perm rating, an essential waterproofing tool that’s not widely known. He discusses what the rating system looks like, how to use this rating to scope out the best of the best when it comes to waterproofing, and details the damage a not-so-waterproof product can do to a building. Jesse has witnessed many failed projects relating to poor perm ratings. It’s time to listen in and boost your business by waterproofing the right way.

Top Two From Episode #003:

1. Protection from the Sun is important, but waterproofing is crucial

2. The lower the number, the better – think lower than 1

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Law & Mortar is Cotney Construction Law's podcast to discuss all things legal related to the roofing and construction industries.

Check out these podcasts with Trent Cotney and John Kenney! Each episode features a discussion on issues relevant to the construction industry. Available on https://lawmortar.buzzsprout.com/ or your favorite podcast platform! Questions? Please contact info@cotneycl.com.

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Learn more about Cotney Construction Law, visit their RCS Directory.

During this worldwide pandemic, many owners of roofing companies have questions and concerns about their ability to thrive in this uncharted territory. Join the following experts to hear how a roofing company can virtualize their business.

Host and Marketing Expert: Anna Anderson, Art Unlimited
Sales Expert: Ryan Groth, Sales Transformation Group
Commercial Roofing: Steve Little, KPost Company
Residential Roofing: Ken Kelly, Kelly Roofing
Legal Ramification Expert: Trent Cotney, Cotney Construction Law

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METALCON Live is your online weekly business boosting broadcast that connects you with other metal construction company owners, contractors, fabricators, suppliers and experts for the strategies that enable us all to BUILD BACK BETTER.

With the COVID-19 crisis, the metal construction industry faces a new challenge every week, so METALCON Live! is here to help with the latest data and news, exclusive interviews with key players, eye-opening forecasts, creative solutions to sales, marketing, staffing, logistics, safety, and other concerns. All FREE, all LIVE and ONLINE, all focused on helping your business THRIVE in the next normal.

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Ryan is joined by Rast Bryant of Target Roofing. They discuss how to solve problems using data and when that method is and is not ideal, as well as how Target Roofing approaches marketing, optimization and educating the client. 

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Check out RT3 by visiting https://rt3thinktank.com/ 

To learn more about our guest Rast Bryant, visit https://targetroofers.com 

To learn more about our host, Ryan Groth visit www.salestransformationgroup.com