Partner Podcasts

E002: Innovating with Charles Antis

Ryan is joined by Charles Antis, CEO of Antis Roofing & Waterproofing. They discuss the unique way Charles and his team approach their marketplace and how they have branded themselves to really stand out. They go in depth as to what, and more importantly, why you should implement some of these innovative and adaptive strategies with your brand and positioning.

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Episode #4 of Field Tested brings you the cold hard facts of the roof coating industry.

Host Jesse Martinson from SureCoat Systems shares what the roof coating industry looks like from an expert point of view and discusses the most prominent issue he sees within the industry. He talks about a recent client case study that demonstrates how the wrong product wastes time and money, and later, Jesse shares how the wrong product can impact your business and how to find the right roof coating to protect your business. 

Big Three from Episode #004:

1. Know what you’re buying
2. Go to a products website and dig for the technical data
3. Know the perm rating number the lower the better – below 1, think 0.999 or even lower

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How do you know if a product you’re installing on a customer’s roof is really waterproof? Will you have to repair a failed installation or have you been dealing with these failed types of installations already? In this episode of “Field Tested”, SureCoat Innovator Jesse Martinson details the importance of perm rating, an essential waterproofing tool that’s not widely known. He discusses what the rating system looks like, how to use this rating to scope out the best of the best when it comes to waterproofing, and details the damage a not-so-waterproof product can do to a building. Jesse has witnessed many failed projects relating to poor perm ratings. It’s time to listen in and boost your business by waterproofing the right way.

Top Two From Episode #003:

1. Protection from the Sun is important, but waterproofing is crucial

2. The lower the number, the better – think lower than 1

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E001: Innovating with Rackley Roofing

Roofing Technology Thinking is a consortium of thought leaders exploring technology for the roofing industry. The RT3 Podcast highlights emerging and disruptive solutions that help build the professionalism and appeal of the roofing industry.

Grab your notepad, buckle in and let’s get ready to innovate!

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Click here more information on RT3

In this episode of Field Tested, host Jesse Martinson introduces listeners to SureSet, the fast drying SureCoat roof coating that can be used as a base coat. Jesse discusses how this product was developed out of necessity while struggling to complete jobs due to certain weather conditions. He addresses some of the science behind this quick dry formulation and shares some interesting “Oh NO!” case studies when using and testing the SureSet product that ultimately demonstrates how SureSet quickly became a win in the field.

Top Take Away From Episode #002:

1. Weather is always a factor especially in certain parts of the country. But within reason, you can use this product most days without worrying about the drying time.

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Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show (http://theroofershow.com/125)  for a podcast conversation about three critical challenges contractors face: 

1. Generating more leads
2. Converting leads into sales
3. Achieving margins 

Podcasts  - internet hosted audio programs – first gained attention a decade ago, but are experiencing a resurgence driven by mobile communications. Podcasts might be a nice tool to share with your community. According to Edison Research’s annual report, The Podcast Consumer share of ear increased 122% between 2014 and 2019.  During the Roofers Show podcast conversation,  Dave and Jon chatted about how contractors can differentiate their business in a highly competitive marketplace through on-demand education, field training and networking.  Listen to the conversation here.

In this episode of Field Tested, host Jesse Martinson introduces listeners to the SureCoat Roof System. Jesse starts out discussing how the product came to be and why its formulation is so crucial to its success in the field. He highlights how it is possible to do small repairs and install partial roof systems making it cost effective for property owners and managers. Jesse finishes up the show sharing some case studies of how the SureCoat Roof System avoided a tear off and protected millions of dollars in renovations.

Big Three From Episode #001:

1. Quality matters

2. Do your research – Perm rating is important

3. SureCoat is one of few products made in the country that is 100% waterproof

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Reed Hitchcock, executive vice president of the Asphalt Roofing Manufacturers Association (ARMA) chats with BUILDINGS editor-in-chief Janelle Penny about cool roofing, California initiatives and the dialogue being had across the country about what’s happening in the industry.

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