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Thought Leader Interview with Ryan Groth from Sales Transformation Group

In this episode…

Host: David Reed, Surefire Local’s VP of Sales | LinkedIn

Guest: Ryan Groth from the Sales Transformation Group | LinkedIn

Their talk transcends just sales and marketing and touches on the importance of family and how your family can influence you in ways never thought imaginable before. From making it to Major League Baseball to growing a roofing contracting company to a $50 million dollar company, Ryan and David talk about life lessons and how to think about sales procedures and processes that really hit home.

This episode’s transcription is available on Otter.ai

I’m Already Busy…So Why Do I Need Marketing?

From our conversations with contractors across the country, we know this season has been busier than most, especially considering the increase in weather-related events and the strong economy.

When times are busy, that’s when you want to turn to technology as a way to alleviate stress and overwhelm. In this episode, Shashi Bellamkonda (Surefire Local’s Chief Marketing Officer) breaks down why local businesses should consider a marketing software to help them manage the operations of their business, from leads to online visibility. And in doing so, have the ability to see and strengthen all your digital efforts because you’ll be working with a single place of truth.

In this episode of Field Tested, host Jesse Martinson introduces listeners to SureSet, the fast drying SureCoat roof coating that can be used as a base coat. Jesse discusses how this product was developed out of necessity while struggling to complete jobs due to certain weather conditions. He addresses some of the science behind this quick dry formulation and shares some interesting “Oh NO!” case studies when using and testing the SureSet product that ultimately demonstrates how SureSet quickly became a win in the field.

Top Take Away From Episode #002:

1. Weather is always a factor especially in certain parts of the country. But within reason, you can use this product most days without worrying about the drying time.

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Episode #4 of Field Tested brings you the cold hard facts of the roof coating industry.

Host Jesse Martinson from SureCoat Systems shares what the roof coating industry looks like from an expert point of view and discusses the most prominent issue he sees within the industry. He talks about a recent client case study that demonstrates how the wrong product wastes time and money, and later, Jesse shares how the wrong product can impact your business and how to find the right roof coating to protect your business. 

Big Three from Episode #004:

1. Know what you’re buying
2. Go to a products website and dig for the technical data
3. Know the perm rating number the lower the better – below 1, think 0.999 or even lower

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Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show (http://theroofershow.com/125)  for a podcast conversation about three critical challenges contractors face: 

1. Generating more leads
2. Converting leads into sales
3. Achieving margins 

Podcasts  - internet hosted audio programs – first gained attention a decade ago, but are experiencing a resurgence driven by mobile communications. Podcasts might be a nice tool to share with your community. According to Edison Research’s annual report, The Podcast Consumer share of ear increased 122% between 2014 and 2019.  During the Roofers Show podcast conversation,  Dave and Jon chatted about how contractors can differentiate their business in a highly competitive marketplace through on-demand education, field training and networking.  Listen to the conversation here.

How do you know if a product you’re installing on a customer’s roof is really waterproof? Will you have to repair a failed installation or have you been dealing with these failed types of installations already? In this episode of “Field Tested”, SureCoat Innovator Jesse Martinson details the importance of perm rating, an essential waterproofing tool that’s not widely known. He discusses what the rating system looks like, how to use this rating to scope out the best of the best when it comes to waterproofing, and details the damage a not-so-waterproof product can do to a building. Jesse has witnessed many failed projects relating to poor perm ratings. It’s time to listen in and boost your business by waterproofing the right way.

Top Two From Episode #003:

1. Protection from the Sun is important, but waterproofing is crucial

2. The lower the number, the better – think lower than 1

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Accurence Roofer Podcast 1

Tim Bruffey talks about claim management workflows and the future of roofing.

TIM BRUFFEY is the VP of Innovation for Accurence, Inc., a Colorado-based technology provider with inspection and scope automation solutions for insurers and contractors. Tim is an industrial engineer and inventor with 25 years of solution-oriented IT expertise for the property and casualty insurance and construction industry. Previous work includes plant QA manager for GM’s Cadillac brand, founder of MonitorBot™ – a remote moisture monitoring system for mitigation vendors (merged into Accurence in 2008), and operator of a ServiceMaster franchise for more than 15 years. At Accurence he works with insurance carriers to innovate their claims workflows and aids contractors in system implementations that generate consistency and scalability. 

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