English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
CertainTeed Credentialing - Sidebar Ad - Why I Trust CertainTeed
Quarrix - Sidebar - ProTect - Dec
CIDAN - Sidebar Ad - Avoid Import Tariffs
NRCA - Sidebar Ad - National Roofing Week 2025
Hi-Peak - Sidebar ad - Counteroffers
RCS - Sidebar Ad - 2025 Trends Survey
BITEC-StormBreaker-Sidebar
English
English
Español
Français

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

 

S4:E69 

Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips.  They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle has led.  For 40 years, Firestone and its ever-expanding portfolio of building products has provided roofing services known by everyone. As Elevate, they are taking that to the next level—tackling the challenges contractors face every day, while evolving the way the industry builds.  Michelle and Heidi talk about the branding change and the future of Elevate in the roofing industry. 

Read the Transcript

Listen to the podcast



Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
Tremco - Banner Ad - The Global Building Envelope (Mardee Billingsley)
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
CertainTeed Credentialing - Sidebar Ad - Why I Trust CertainTeed
Sales Assist - Sidebar Ad - Build Present Close
Van Mark Products - Sidebar Ad - June 2025 Rebates
MetalForming - Sidebar Ad - Generic
SRS - Sidebar Ad (En Espanol Page) - Credit Application
gFour Marketing - Sidebar Ad - Referrals
Brava - Sidebar - Jan