Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

S4:E69 

Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips.  They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle has led.  For 40 years, Firestone and its ever-expanding portfolio of building products has provided roofing services known by everyone. As Elevate, they are taking that to the next level—tackling the challenges contractors face every day, while evolving the way the industry builds.  Michelle and Heidi talk about the branding change and the future of Elevate in the roofing industry. 

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