Jon Abernathy - Turning Financing Into a Winning Sales Tool

In this Roofing Road Trips® episode, Karen Edwards sits down with Jon Abernathy of TAMKO to break down why financing has become one of the most powerful tools in a contractor’s sales process. With roofing prices continuing to climb, financing helps homeowners move past sticker shock and focus instead on protection, value and long-term performance. Jon explains how TAMKO’s financing partners give contractors flexible options that boost close rates and support premium upgrades. He also shares practical strategies for handling cost objections and introducing financing early to build trust. Join them for a candid look at how the right financial tools can help contractors win more jobs and strengthen margins.

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