Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director about branding in this informational and thought-provoking Roofing Road Trips podcast. To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary. Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business. Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture. Jeff shares the top five things every roofing professional should know about branding their business for success.