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Expert Conversations

A holiday dinner and auction for veterans in need

A holiday dinner and auction for veterans in need

By Jenny Yu. Roofing contractors come together to provide warmth, care and cheer to veteran community members in need. As the holiday season nears, many industry professionals are working hard to end the year with a bang, securing fall and winter projects, following up with clients and finalizing budgets. ...


Setting a new standard for repair tools

Setting a new standard for repair tools

By Jesse Sanchez. A new battery-powered hand tool reflects years of engineering and direct contractor feedback to make roof repair more flexible and precise. When it comes to roof repair and service work, having the right tool in hand can mean the difference between a quick, quality patch and a ...


Putting weather performance front and center

Putting weather performance front and center

By Jesse Sanchez. With hurricane-force wind testing and impact resistance, this lightweight slate roofing system aims to create future-proof homes. As climate events grow more extreme, roofing manufacturers are under pressure to deliver products that can stand up to punishing weather conditions. In this episode of the Roofing Road Trips® ...


Building better roofs together

Building better roofs together

By Emma Peterson. DaVinci Roofscapes partners with contractors to strengthen roofs and businesses. DaVinci Roofscapes has established themselves as more than just a provider of high-quality roofing products, but as a go-to partner for many contractors and installers. In this Read Listen Watch® (RLW), Heidi J. Ellsworth sat down with ...


The 3 most common referral program mistakes

The 3 most common referral program mistakes

By Jenny Yu. Avoid these regular pitfalls to make your referral program work for you. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Rebecca Mayo, director of partnerships for gFour Marketing, about the importance of referral programs to keep a healthy stream of clients and jobs ...


Tackling roofing’s sales gap with integrated tools

Tackling roofing’s sales gap with integrated tools

By Jesse Sanchez. This sales module aims to streamline the full customer journey for commercial roofing contractors. In this Roofing Road Trips® podcast episode, Brian Cook of Dataforma revealed a bold step forward for the roofing tech company that could reshape how commercial contractors manage sales. While Dataforma has long ...


Manufacturer training that works for you

Manufacturer training that works for you

By Dani Sheehan. Explore how Progressive Materials creates a learning space for training that speaks directly to your business goals. Megan Ellsworth sat down with Jeff Romero from Progressive Materials (PM) in an episode of CoatingsCast® to talk about what it means to become a Certified Licensed Applicator (CLA). ...


Custom solutions second to none

Custom solutions second to none

By Jenny Yu. This company combines product innovation and contractor training to ensure each project is a success. In an episode of Roofing Road Trips®, host Karen Edwards spoke with Greg Lusty, president and CEO of All Weather Insulated Panels (AWIP), to discuss the company's groundbreaking work in ...


What the future holds for QXO

What the future holds for QXO

By Emma Peterson. Matt Fassler, QXO’s chief strategy officer, shares what their acquisition of Beacon means for the future. It’s been over half a year since QXO acquired Beacon in an industry-shaking deal. To get more insight into the strategy behind this move and what the path ahead ...


Build a culture they won’t want to leave

Build a culture they won’t want to leave

By Jesse Sanchez. Why counteroffers often fail and what really keeps employees loyal. In a labor market stretched thin, counteroffers have become a common tactic for employers scrambling to keep top talent. But as Tony and Kristin Case of Hi-Peak Staffing Solutions explained on this episode of the Roofing Road ...


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