This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Fred Malik, the managing director for FORTIFIED Products. Malik is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional and national level. The FORTIFIED Wise™–Roofing Contractor program helps roofing contractors demonstrate a solid understanding of the critical aspects of installation and documentation for roofing a new or existing home to meet the FORTIFIED standards and withstand the elements. Under Fred’s leadership, FORTIFIED has quickly become the national building standard for resilience. Listen to this episode to learn why you should be a FORTIFIED roofer!