Baker Kuehl - Turning Aging Roofs Into Opportunity

In this episode of Roofing Road Trips®, Karen Edwards is joined by Baker Kuehl of Soylei to talk about the opportunity that exists between roof repair and roof replacement. Many contractors encounter aging roofs that aren't failing but aren't ideal candidates for immediate replacement either, leaving homeowners with limited options and contractors with little opportunity to add value. Learn how APEX-1132™ can help fill that gap with a maintenance service that creates new revenue opportunities, strengthens customer relationships and gives homeowners a responsible way to maintain qualifying roofs. They also discuss how to identify the right candidates, communicate realistic expectations and position roof rejuvenation as part of a long-term roof management strategy.

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