Darci Kunard- The Importance of Product Launches

S2:E38

This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about new product launches.  Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand.  Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares what is happening with their most recent launch of Duramaster. Heidi and Darci will discuss the importance of successful new product launches and branding and how that correlates into using the right products for in a roofing business.  Listen for some strong marketing tips on how to grow a brand in construction including Darci’s experience with the recent launch of Duramaster.  

Read the entire transcript here.

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