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The Blueprints to Your Business
In an exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.” Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch of the Cotney Training Center which will be the basis of the new Cotney Accreditation and Certification Programs for Estimating. Heidi and John will talk about the importance of training and certifications while also looking ahead to 2021 with John’s one-of-a-kind roofing industry forecast. The forecast and his new book will help contractors prepare for a robust but challenging new year.
RCS Webinar Series On Demand
Drive Your Own Software Solution! Contractor Driven Software Development with Jobba
In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has experienced an evolution from the original FCS Control platform. Through strong contractor-driven development, this unique platform was made possible with ongoing roofing contractor feedback, testing and review. Eugene talks about how contractors can be more involved in driving the solutions they need to gain the right roofing software solutions for their business.
Will Your Roof Withstand Very Severe Hail?
In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations. Most who have been involved with the roofing industry have experienced the costly impacts of normal and extreme hail events. With FM Global taking a formal position on the classification of extreme hail events, known in the market as Very Severe Hail (VSH), this emerging classification has ramifications across the U.S. commercial roofing market. Steve will share updates on FM Global minimum performance requirements and test methods to achieve VSH ratings, the impact of these listings in the commercial roofing markets and material considerations for hail events, VSH or otherwise. FiberTite’s proven KEE resilient roof membranes lead the industry as the only KEE manufacturer with VSH accreditation. Find out what this classification means for roofing performance and what it means for your next project.
Adopting Technology that Makes Sense for Roofing
John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that work.
Now, more than ever, roofing contractors need information that makes sense on how to incorporate the right technology and software into their roofing businesses to succeed in this new post-COVID business environment. As the leader of Cotney Consulting Group, John not only talks technology but common-sense business solutions for success.
NWiR - Heidi J Ellsworth - A Digital Community that Helps Build Your Business
National Women in Roofing Portland, OR Council Talk "A Digital Community that Helps Build Your Business"
Heidi Ellsworth, President RoofersCoffeeShop® and founder of National Women in Roofing
RoofersCoffeeShop® is proud to bring this iconic digital roofing community to the fingertips of NWiR members. Showcasing the power of digital marketing and business services, RoofersCoffeeShop’s Heidi J. Ellsworth will provide a special tour of the site along with overviews of roofing specific social media and digital platforms. Learn how to utilize the website to recruit talent, find labor, find jobs, learn from industry influencers, receive industry news daily and network with roofing contractors from across the US and Canada. This webinar will deliver information on how to utilize a special affinity program just for NWiR members that offers major discounts for R-Club membership, consulting and classified advertising. It is all about Roofing Respect and celebrating NWiR roofing contractors with the information and deals that help grow business.
ARCA Virtual Palooza - A Digital Community That Helps Build Your Business
A Digital Community that Helps Build Your Business
With Heidi Ellsworth, President RoofersCoffeeShop®
RoofersCoffeeShop® is proud to bring this iconic digital roofing community to the fingertips of ARCA Contractors. Showcasing the power of digital marketing and business services, RoofersCoffeeShop’s Heidi J. Ellsworth will provide a special tour of the site along with overviews of roofing specific social media and digital platforms. Learn how to utilize the website to recruit talent, find labor, find jobs, learn from industry influencers, receive industry news daily and network with roofing contractors from across the US and Canada. This webinar will deliver information on how to utilize a special affinity program just for ARCA contractors that offers major discounts for R-Club membership, consulting and classified advertising. It is all about Roofing Respect and celebrating ARCA roofing contractors with the information and deals that help grow business.
The Future of Sustainability and Roofing
Heidi J. Ellsworth discusses the future of roofing and sustainability with Tim Kersey, VP and General Manager of Soprema USA, and Matt Davis, Soprema's Marketing Manager. With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility around sustainability. Kersey shares how Soprema globally is committed to environmental stewardship at the highest levels of the corporation while offering strong solutions for roofing contractors and building owners on the roof. Soprema believes that never before has the impact of sustainable construction and buildings been more important than it is in our world today. Globally, buildings account for approximately 40 percent of the world’s energy consumption. In the United States alone, buildings account for 50 percent! Kersey describes how being at the forefront of responsible product design, sustainable operations and engagement of employees to participate in pushing the envelope for a greener tomorrow, has been at the heart of the company’s mission and core values for years.
Architectural Design Meets Wildfire Safety – Understanding Roofing Fire Testing
Heidi J. Ellsworth, RCS Partner, welcomed Zach Stopyro and AC Galeon of DaVinci Roofscapes to RoofersCoffeeShop's May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing. With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire. This RLW reviews the importance of product testing while helping roofing contractors understand which testing is critical for product performance. Stopyro explains the different types of fire testing and how the results determine not only the type of roofing but the necessary roofing systems that can mean the difference between total loss and saving structures. Finally, you will see the many options available for owners to obtain the architectural designs they desire while also protecting their homes and businesses from fire.
Understanding the Future of Roof Restoration
Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase longevity of current roofs with stronger recover or re-roof solutions. Mike brings a long history of working with roofing contractors on how to best use roof coating and membrane solutions for both recover and re-roof. He will share how to work with building owners to help them understand the value of restoration roofing compared to when a roof must be torn off and reinstalled. Mike will also address the importance of working with manufacturers who can provide a full complement of roofing solutions for building owners that result in high return on investment along with sustainable roofing systems that last.
Make More with Metal in 2020 – Find out How!
Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal. It is an opportunity for roofing contractors who have been installing asphalt to offer additional roofing systems that are attractive to new and current customers that offer better margins. This webinar will deliver action items and strategies that include the use of technology, marketing and purchasing that can add diversification and profit to any roofing contractors.
How to Extend Your Roofing Season with Cold Weather Roofing Technology
With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever. Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction. During this webinar learn about new technologies in roofing systems and coatings that are extending the roofing season even in temperatures as cold as 20 degrees below zero.
RISE Your Career! WTI Apprenticeship Program
In this webinar, podcast and transcript you will learn that there are only a few programs, if any, of its kind currently existing in the roofing industry.
The program is open to everyone and once accepted, apprentices can earn an Apprentice Completion Certificate (journey-level recognition) upon completion of the program with periodic hourly rate increases throughout.
They can also earn 17 credit hours toward an Associate of Science degree, or toward a degree-seeking, construction-focused track. It includes 4,000 hours (divided into four phases) of On the Job Training (OJT) work instruction and 392 hours of online and classroom instruction. The program leadership will share how it is working and how they see this type of program helping the roofing industry overall.
The WTI Apprenticeship Program is an accredited, non-union affiliated, US Department of Labor sanctioned program that is registered under WTI (Weatherproofing Technologies, Inc.) a subsidiary of Tremco.
3 Invaluable Tips for a Successful Coatings Installation
Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients and save untold amounts of money in labor, production, and materials. This seminar will provide the three top tips for success and how to incorporate it into your roofing business.
Changing the conversation Between Building Owners and Roofing Contractors
Watch this RCS webinar from July 31, 2019 about new product technologies are defining how building owners look at the longevity of roofing and the ability to endure the elements.
Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems. Learn about their national certified contractor network and how it could be part of your business.
How to Build a Service and Maintenance Program Profit Center in 7 Steps
In this webinar, Jesse Martinson of SureCoat Systems explains how he developed a successful maintenance division that is very profitable. He will walk attendees through the program and demonstrate through project case studies how to create a new or better profit center and how to project out the revenue that will come in future years.
A New Way to Get Your Construction Management Degree
Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary of Tremco Roofing, offering 100% of online tuition once accepted students can also gain invaluable work experience as a part-time or full-time WTI employee. You can choose between an Associate of Science degree or a Bachelor of Organizational Supervision degree, both in Construction Management. This webinar will layout the process to obtain a construction degree and real-life success stories.
How the Younger Generation is Taking Over the Roofing Business and How Current Roofers can Keep Up
Listen and watch as Heidi J. Ellsworth joins the experts from Trimble, a leader in construction technology, as they share how the younger generation are starting businesses and how current roofing professionals can keep up with new technology and innovative solutions. From managing projects to gaining more business, you'll gather insight into how technology plays a role in maintaining and growing a successful roofing company. Get a chance to learn about their latest apps and hear how they could really improve your business. Don't forget to check out Android and iTunes stores for:
Punch lists - DefectsPro
Workflow and Estimates - Contractor WorkZone
Withstand the Next Storm! Find out how roofing contractors are helping homeowners work through the complexity of insurance claims to get the roof they want.
This RCS webinar will help you understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm. Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, discuss the importance of performance products in restoration efforts and long-term sustainability after natural disasters. Be sure to join us to learn how to work with both homeowners and insurance companies to create long-term winning solutions!
Learn about METALCON 2018!
Listen as RCS and the METALCON team review “The Total Experience” which includes a whole new floorplan that will floor you!!
METALCON is buzzing with excitement and we are so happy to help announce the dynamic changes that are creating a more interactive metal roofing experience.
Everything is on the show floor including keynote speakers, education and fun events, not to mention 250 exhibits. We are going to share details about this new tradeshow model that will help roofing contractors have a greater more educational experience. You will find out all about the Power Aisle, MCA Metal Roofing Championship Games and Metal Roof Installation Training program for certification.
We want to talk metal and metal roofing as we all get ready to travel to Charlotte, NC for the ultimate metal show, METALCON, October 10 – 12, 2018.
3 Ways Roofing Software Creates a Seamless Experience for Your Sales Teams
As industry technology continues to advance, so does the ability of your sales teams to integrate their selling process with software platforms specifically designed to improve their efficiency. Find out how in this Q&A format webinar moderated by Heidi J. Ellsworth featuring Mike Morrison with Acculynx.
Want some real insight on how this new technology could be a step above what you are currently using?
Learn How HD Instant-Access Aerial Imagery and how it can take your measurement process to the next level.
Presented by Tony Agresta
Moderated by Heidi J. Ellsworth
Ask Trent Cotney about the Five Key Roofing Contract Provisions
Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions.
Presented by Trent Cotney
Moderated by Heidi J. Ellsworth
23 Marketing Mistakes Roofers Make!
Anna Anderson joined Heidi Ellsworth in a Q&A format webinar about the 23 Marketing Mistakes Roofers Make. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. They are passionate about ensuring businesses succeed at their marketing; learn some mistakes they hope you can avoid as you plan your upcoming roofing season.
RCS Webinar Archive - Contractor Marketing Series
Chapter 1 – Are you Ready For Software?
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks about steps your roofing company needs to take to implement software.
Chapter 2 – Time for a Website Update?
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks determining if it is time to update your roofing website.
Chapter 3 – Email Marketing
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks about creating an email marketing campaign for your roofing company.
Chapter 4 – Social Media
Chapter 4 – Social Media Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com helps break down the different types of social media and how to use it to help your business.
RCS Webinar Archive - NRCA Webinars
Women Changing the Face of Roofing Businesses Webinar
This NRCA webinar explores case studies on successful career paths for women in the roofing industry.
Setting Up Your Roofing Business for the New Age of Marketing
The NRCA webinar was presented by Heidi Ellsworth in March of 2016. She walks through the steps you need to take yearly to keep your marketing strategy aligned with your business goals.
Lead Generation for Roofing Contractors
The NRCA webinar was presented by Heidi Ellsworth in June of 2016. This webinar focuses on effective lead generation for roofing contractors.
Turning Customers into Promoters to Increase Leads and Sales
The NRCA webinar was presented by Heidi Ellsworth in September of 2016. This webinar focuses on working with customers to make them your brand advocates to generate leads.
Exploring Technology Options—Webinar Sponsored by Duro Last
This NRCA webinar is presented by Heidi Ellsworth with HJE Consulting. She talks about how to bring technology into your roofing contractor business.
Creatively Accomplishing Marketing Goals
The NRCA webinar was presented by Heidi Ellsworth in December of 2016. She looks at creative, low-cost marketing tactics using technology, associations and networking groups.
Is it Time for a Website Update —Webinar Sponsored by Duro Last
This NRCA webinar is presented by Heidi Ellsworth with HJE Consulting. She talks about how to evaluate your website to make sure you are getting the most out of it and what to look for when making the decision to update it.
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