A service and maintenance program is a great way of diversifying your business. But how you incorporate a new division and/or services is not always as easy as it sounds. There are many opportunities today to look at your business whether residential or commercial and think about how you can service your customers after a new roof is installed.
Several large commercial roofing contractors have found great success with a service and maintenance program. How did they start? By looking at what their customers need. Commercial properties need to be maintained in order for building owners to gain the highest return on investment (ROI). Mother nature can throw a lot at a roof and it is up to our industry to protect every building and that means ongoing maintenance. Commercially some of the areas to look at could include:
On the residential side, think the same way. Every year we have our local chimney sweep check our chimneys and make sure we are ready for winter; roofing should be the same. What homeowner would not love to have their gutters checked, chimneys from the outside inspected and an overall health check for their roof. As you visit with them reporting on their roof, it also becomes a great chance to ask for reviews and referrals. It is basic customer service and instead of walking away from the customer for 7-10 years you are now seeing them every year.
These are all items that can be easily sold during the final inspection of a roofing project. Have a plan that you share with the owner to maintain their roof through the heat of the summer and the freezing temperatures of the winter. You will be their first call during emergencies whether man made or nature’s wrath and the first one they look to for new roofing projects.
Heidi Ellsworth is owner of HJE Consulting Group and a partner in RoofersCoffeeShop.com. See her full bio here.