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Diversifying Business

Martin Stout Diversifying Business

Diversify or Die

RCS Influencer Marty Stout says that understanding why your business needs to diversify is the first step for success. This month, I am going to write about ‘Why’ not ‘What’ I am doing to diversify my business. All of us have a different approach to these types of issues and ...


Heidi Ellsworth Diversifying Business

Are You Listening to Your Customers?

RCS Influencer Heidi J. Ellsworth says that you may need to be diversifying your business with new products or initiatives. We are on our way to METALCON in Pittsburgh, PA. It is a great show and a great chance to check in on what is happening in metal. This ...


Mike Pickel Diversifying Business

Diversification Levels Out Seasonality

RCS Influencer Mike Pickel says that diversification helps provide work outside of the traditional busy seasons. Roofing can be very cyclical, varying with the seasons. Texas was recently ranked as the number one state in the country for hail claims following a three-year study. With our business being located in Texas, ...


Trent Cotney Diversifying Business

Always be Looking for Way to Diversify and Differentiate

RCS Influencer Trent Cotney says that every business should be ready to diversify their product offerings to meet the needs of the marketplace. The ever-changing consumer demands and markets require businesses to adapt by diversifying their business products in order to stay competitive within the industry. With this thought in mind, ...


Ken Kelly- October

Product Mix Matrix Helps You Know Where to Focus

RCS Influencer Ken Kelly says that “Product Mix” is an important aspect of business development, budgeting, planning and execution. Since different offerings have different profit levels, it’s important to use a product mix tool to ensure sales are not only focused on the lower margin offerings. For example, a ...


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