For Shell Roofing Solutions, we see a benefit to using an online ordering process; however, our team has not yet made the complete change to our internal process to be able to fully implement online ordering.
I think many companies might say they are hesitant to make a change to their successful process of ordering supplies. Many people prefer having face-to-face and/or person-to-person interaction for ordering their supplies and materials. However, Shell Roofing Solutions is moving in the direction of doing business online for equipment and materials orders. During this pandemic, online ordering for our personal and essential items was very effective.
We are seeing a shift in the mindset of both our team members and our customers. With social distancing practices in place, we need to take advantage of the tools that we have to conduct business online, with limited in-person interaction. I think now we are more open to doing business online than ever.
In addition to the health and safety benefits, online ordering can also deliver efficiencies to our business. As we make the shift to more online ordering, we are seeing a savings in time and labor involved and we have better insight into our expenses because of the reporting and accuracy of the online process.
Many suppliers have e-commerce platforms set up that are easy to access from a computer or mobile device and are not difficult to use. Those who don’t offer online ordering are working to make that change to be able to accommodate their customers.
Your team may not be fully onboard with the idea of shifting to online ordering as it changes routines and what they are used to. But given time and a little patience, eventually they will wonder why they didn’t make this change earlier.
Rudy Gutierrez is president and CEO of Shell Roofing Solutions. See his full bio here.