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Cause Marketing

Heidi Ellsworth Cause Marketing

Cause Marketing can Help Recruit the Next Generation

RCS Influencer Heidi Ellsworth says that a culture of giving back is appealing to Millennials. Our topic for this month is cause marketing, a catchy term that simply means giving back. The marketing part of it helps you create awareness about your business through the good deeds that you are doing ...


Charles Antis Cause Marketing

Businesses Should Exist for More than Just Making Money

RCS Influencer Charles Antis shows how he integrates cause marketing into everything his business does. Editor’s note: Watch the video to see and hear what Charles Antis and his Director of Cause have to say about how his company gives back. You can read the transcript below the video, but we ...


Mike Pickel Cause Marketing

Giving Back is the Right Thing to Do

RCS Influencer Mike Pickel says that his company lives every day with the philosophy of giving back when they have the opportunity. At Texas Traditions Roofing, giving back is just part of who we are. We don’t think of it in terms of ‘cause marketing.’ Although our marketing director would probably ...


Ken Kelly Cause Marketing

Giving Back Results in Immeasurable Rewards

RCS Influencer Ken Kelly says that giving back not only shows potential customers their compassion it is an important culture builder. Hurricane Dorian devastated the Northern Bahamas cutting off power, destroying homes, creating unsanitary conditions, cutting off roads all while leaving people without food, water and the basic needs for survival. ...


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