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Countdown to IRE 2024

 Sponsored by  

CertainTeed is Located at Booth #4125

Be sure to stop by our learning lounge in booth #4125 for hands-on learning and demos of our products, credentials, warranties and more.

Stay tuned for our 2024 agenda!

Sign up for IRE updates!


Come Visit The Coffee Shops at IRE 2024!

RoofersCoffeeShop® will be exhibiting in the Lobby at the Las Vegas Convention Center! Join us as we host a live sound stage, meet our crew, and sport some new and exciting swag!

Register and use our Promo code: ROOF24RCS for a free expo hall admission or 10% off a conference super pass.

We can't wait to see you there!

*Discounts not applicable to Non-Exhibiting Manufacturers or Exhibiting Manufacturers. Discounts apply to new registrations only. No refunds will be issued for pre-existing registrations.


Join Us for IRE 2024! February 6 - 8 in Las Vegas, NV

RCS supports the roofing industry and we want you to know what is going on! There are so many opportunities for education but one of the best is the International Roofing Expo (IRE). We are creating this page to help you get
the most out of the 2024 IRE LIVE in Las Vegas, NV. February 6-8, 2024.

Check here daily to find out about NRCA events, ROOFPAC, The Roofing Alliance, National Women in Roofing and all of the great speakers and educational classes offered during the week. We will also be highlighting new product releases, hospitality events, meetings and networking opportunities so you can make
the most of this event.

Keep an eye out for our 2024 IRE Ultimate Guide to see our recommendations!

Register for IRE 2024 today!


Book Your Hotel Stay and Save!

Join us for IRE 2024 February 6 - 8 at the Las Vegas Convention Center in Las Vegas Nevada!

We know Super Bowl 2024 will be touching down after our event, so stay ahead of the game by booking through onPeak, the only official hotel vendor for our event, you will be able to make reservations in our block, all while receiving the best possible rates and access to exclusive discounts and perks.

Book your hotel stay today!

Important Reminder: The International Roofing Expo is often the target of organizations offering fraudulent hotel/travel services and data. These groups are NOT part of our official vendors and many customers report they fail to deliver on their promises, then refuse to grant refunds. Messages from these groups also may contain malicious links and content if engaged with.


NWiR Day: February 4 - 5

National Women in Roofing (NWIR) is hosting a two-day conference in Las Vegas, Nevada on February 4-5 in advance of IRE. You will connect, discover and cultivate new relationships with roofing professionals by attending.

The seventh annual NWiR Day is the premier conference for multidisciplinary women professionals in the roofing industry to learn about the latest business strategies and tactics and share their secrets to success. Connect with professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration and fun.

The mission of NWiR is to empower women in the roofing industry. The content of NWiR Day is focused on the needs of women and their allies; we invite everyone to attend and join us to listen and learn from the lived experience of women in the roofing industry. For those who cannot attend for the full day, we encourage them to register for our evening reception to celebrate the end of a successful NWiR Day.

Learn more about NWiR Day.

Register for NWiR Day 2024!


Air Hockey and Liquid-Applied Membranes
at IRE 2024!

Liquid-applied membranes are one of the fastest-growing sectors in the construction industry due to their versatility, durability and reliability. They form a completely seamless and joint-free waterproof coating to provide a hard-wearing and long-lasting waterproofing solution, even around complex details! Want to learn more? Come visit our booth 6720 at IRE this February 6-8, 2024, and see for yourself! We'll have an air hockey table in the booth with a liquid-applied vapor barrier coating. Stop by to test your skills, learn more about our waterproofing solutions and possibly win a hat!


Julia Farrell Presents "10 Most Common OSHA Sitings in Roofing Education" at IRE 2024!

Join us Tuesday, February 6 from 7:45 - 9:15 am PST

Join us for an engaging and informative talk built to address the top 10 OSHA violations in the construction industry. Designed for construction professionals, safety officers, and workers alike, this session aims to enhance awareness and understanding of the most common safety violations, empowering attendees with practical strategies to prevent them.

During this talk, our expert speaker will provide an in-depth analysis of the most prevalent OSHA violations within the construction sector, highlighting the inherent risks and potential consequences associated with each violation. By exploring real-life case studies, sharing key insights from in-house analytics on publicly available OSHA data, and relating the extensive industry experience of WRYKER's safety team, our speaker will demonstrate the importance of compliance with OSHA regulations and the positive impact it can have on workplace safety.

Learn more about this event.


RoofHugger Metal Roofing IRE Demo

Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal Roofing Alliance, discuss choosing the right material for the job, present industry best practices for the installation of metal shingles and standing seam panels and demonstrate proper techniques for on-site roll-forming

Come and see how it gets from here to there at the demo!


Why Should You Attend IRE 2024?

Check out all of our Countdown to IRE Updates

Bitec and Viking will both be in attendance at the 2024 IRE in fabulous Las Vegas February 6-8. Come visit Bitec at booth # 6114 and Viking at booth # 4116. We’ll have great people on hand at both booths for plenty of business talk, great laughs, and ... Read More
Customer Name Booth Number ABC Supply 4907 Beacon Building Products 5735 Cotney Construction Law (Should be Adams & Reese) 5749 Duro-Last 5507 Elevate 5707 ICP Group 6149 Leister 6925 Metalforming 4921 Owens Corning 6207 Sherwin-Williams 4916, 5116 SOPREMA 6920 SRS Distribution 6125, 6525, 6529 SRS Para Latino Lounge 6321 TAMKO 6935 Labor Central TBD Bitec 6114 DaVinci 5335 DensDeck by Georgia-Pacific 5721 Equipter 7125 Estimating Edge 8008 Exceptional Metals 5912 FlashCo 6912 General Coatings 8516 IB Roof Systems 5921 IKO 6907 Johns Manville 5716 Leap 7511 LP SmartSide Trim & Siding 4739 LP Demo 4735 Malco 6728 Metal-Era & Hickman 3919 Mule-Hide 5307 Polyglass U.S.A. 5229, 5528 Quarrix 6121 ROOFLE 8913 S-5! 7320 Titebond 4244 TRA Snow & Sun 7740 USG 5728 Viking 4116 Western Colloid 7738 Weslake Royal Roofing Solutions 5335 Rocky ... Read More
In this session, we will focus on how to grow a Roofing Company through the Service Department. Identify Your Target Market. Develop a Comprehensive Service Plan. Build a Strong Online Presence. Focus on Delivering Exceptional Customer Service/Good Reputation. Develop a Strong Referral Program. Hire and Train the Right People. Diversify Your Services. Maintenance Programs. Use Technology to Your Advantage Manage ... Read More
The Roofing Alliance is hosting its ninth Construction Management Student Competition. This hallmark competition promote scareers in roofing industry management by challenging students’ roofing knowledge, construction management skills, time management, and organizational and presentation skills. The Formula 1 Paddock, Las Vegas, is the project for this year’s competition. Five finalist teams ... Read More
By Jonny Suchor. Bitec's transition to leadership and expansion shown at IRE. At the 2024 International Roofing Expo, Karen Edwards from RoofersCoffeeShop® sat down with Bitec's dynamic duo, Shane Milwood and Joel Shey, to discuss the company's latest advancements and offerings in the roofing industry. Joel, the new president ... Read More
Profitability in Roofing Operations Mastering the Art of Estimation and Project Transition Several factors could be contributing to your operations falling short of profit expectations, and one key area to examine is the start of your revenue cycle: the estimation process for both new construction and re-roofing projects. Approaching this strategically ... Read More
Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal ... Read More
Turner Roofing Services in Broken Arrow, Oklahoma, receives highest recognition for its charitable efforts with Green Country Habitat for Humanity. The National Roofing Contractors Association and CNA, Chicago, have announced Turner Roofing Services, Broken Arrow, Oklahoma, as the grand-prize winner of the CNA/NRCA Community Involvement Award for its charitable efforts with ... Read More
Editor's note: The following is the transcript of an live interview with John Mike and Chelsea Oesch of Beacon Building Products and Joe from K-9 for Warriors. You can read the transcript below or watch the video. Lauren White: Hey everyone. I'm Lauren White with RoofersCoffeeShop. We are at IRE ... Read More
Renovate Robotics is committed to building the biggest roofing technology organization in the world. Renovate Robotics, the leader in roofing automation, is excited to introduce Rufus, the world’s first automated roofing robot. Today’s announcement showcases a never before seen video of Renovate’s first Rufus prototype. Rufus is an automated roofing robot designed ... Read More
By Jonny Suchor. The importance of keeping employees happy for long-term success in the roofing industry. Live at the Coffee Conversations Sound Stage sponsored by SRS at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth from RoofersCoffeeShop® introduced Lisa Ryan, Chief Appreciation Strategist of Grategy, highlighting her work ... Read More
By Jonny Suchor. Hear how Labor Central and IKO utilize technology to address the industry labor shortage LIVE at the 2024 International Roofing Expo. Tune in on February 6, 2024, at 10:20 a.m. PT for this live Read Listen Watch®, The Next Technology Revolution, broadcast presented by RoofersCoffeeShop®, which ... Read More
Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal ... Read More
By Lauren White. Five teams presented during the 10th anniversary of the Construction Management Student Competition. Day 2 of the International Roofing Expo (IRE) 2024 and we're starting the day with one of our favorite events, the Roofing Alliance Construction Management Student Competition, which is celebrating it's tenth anniversary (the year ... Read More
Editor's note: The following is the transcript of a live interview with Laura Hernandez from Southeast Contracting, Sergio Terreros from the National Hispanic Contractor Association, Amparo Sancen from Latinos En Roofing and Jessica Chavez from Labor Central. You can read the interview below, listen to the podcast or watch the ... Read More
Editor's note: The following is the transcript of a live interview with Danielle Griffin and Rich Russo from IRE. You can Read the interview below or Listen to the podcast. Megan Ellsworth: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of ... Read More
OMG Roofing Products will be showcasing this innovative solution at the International Roofing Expo (IRE) in Las Vegas, Nevada, February 6-8, 2024, Center Hall - Booth 6335. In a significant development for the roofing industry, Platform Pro and OMG Roofing Products (OMG) have announced a partnership that brings to the market ... Read More
Greg Hudson, Director of Commercial Dens® Sales has been with Georgia-Pacific Gypsum for over 16 years and in the construction industry for 25 years. Beginning in June of 2022, he had the privilege of serving on both the NRCA Board of Directors and the Roofing Alliance Board of Trustees. Join fellow ... Read More
Learn more about MetalForming LLC by visiting their RCS Directory. Subscribe to the MetalForming's YouTube Channel. New Board and Batten Feature on Quatro Machine with Ken McLauchlan Conical Bending for Scheckel with Chad Rowe Jorns Parts Manipulator with Marc Jorns Schroeder Group PBM Machine with David Prokof Read More
By Dani Sheehan. Colorado State University won second place in the 2024 Roofing Alliance Construction Management Student Competition during IRE. Hear about their experience entering the world of roofing. In case you missed it, five incredible teams presented during the Roofing Alliance Construction Management Student Competition on day two of ... Read More
By Anna Lockhart. MetalForming has partnered with Swiss machinery brand, Jorns, to bring their newest high-tech machine to the United States market. In October of 2023 at METALCON, RoofersCoffeeShop President Heidi J. Ellsworth sat down with Marc Jorns, owner and CEO of Jorns machinery, to discuss the ... Read More
Join Heidi and Karen every Friday to learn about the latest roofing news. The 99th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards every week for the latest episode of this Coffee Shop original web series. This week's episode ... Read More
The first annual awards program celebrates the most innovative solutions in roofing and exterior materials, equipment, tools and services across eight categories. The International Roofing Expo® (IRE), announced today the winners of their first annual Innovative Product Showcase and Awards Program for People’s Choice and Experts’ Choice. The awards program, powered ... Read More
By Dani Sheehan. Catch this interview with Stephen Spence from Project Map It to learn about his company’s interactive technology and why he attended IRE this year. If you’ve ever looked at the R-Club map on RoofersCoffeeShop®, you’re already aware of the cool work done by Project Map It. Megan ... Read More
By Yvette Cruz. Don’t miss your chance to stay at one of these luxury hotels for IRE. Book your stay with these incredible rates! IRE (International Roofing Expo) is set for Las Vegas, Nevada, February 6-8, 2024. Expected to be the biggest one yet, with exhibitor sales already up ... Read More
By Anna Lockhart. The RoofersCoffeeShop crew checks in with the A.C.T. Metal Deck Supply team at IRE 2024! In a live interview at the 2024 International Roofing Expo in Las Vegas, Karen Edwards sat down with Nicholas Camardo from A.C.T. Metal Deck Supply to discuss the latest updates ... Read More
By Jonny Suchor. Dive into a detailed explanation of OSHA's most cited safety infractions and how to avoid them. Join Julia Farrell, president and founder of WRYKER Construction Supply, and Jeffrey Mason, corporate safety director at TeamCraft Roofing, on February 6 from 7:45-9:15 a.m. for an informative talk at ... Read More
Application forms are due by November 10, 2023. NRCA is proud to offer the first EmpowerAll Scholarship program dedicated to providing a unique professional development opportunity during the 2024 International Roofing Expo® in Las Vegas February 6-8, 2024. The scholarship opportunity is offered to roofing company employees who are in management ... Read More
EVENT INFORMATION Date: Wednesday, February 7 • 9:30 AM - 11:00 AM Title: Eliminating Language Barriers with Crews Description: Effective communication across a roofing business is essential to achieving successful project outcomes. But what happens if you have teams that are not speaking the same language? Language barriers, which are becoming increasingly common as ... Read More
In an exclusive interview, Charlie Smith of McElroy Metal shared his insights on the metal roofing industry. METALCON is one of the premier events in the metal construction industry and one of the best places to get insights on the metal roofing and construction industry. At the show, Brooks Morgan ... Read More
Editor's note: The following is the transcript of an live interview with Sally Stearns, Jon Gardner, Chris Robinson and Jessica Tinney, all from Owens Corning . You can read the transcript below or watch the video. Sally Stearns: Hi, I'm Sally Stearns here with Owens Corning at this year's International Roofing ... Read More
By Dani Sheehan. Dive into the latest developments and insights from industry leaders across the country as they discuss game-changing trends, from AI to sustainability, shaping the roofing landscape this year. Was it as amazing as you anticipated? Did you wear the right shoes for all that walking around the ... Read More
Join Heidi and Karen every Friday to learn about the latest updates in the roofing industry. The 96th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi ... Read More
Help us formally recognize the roofing industry’s most prestigious award winners while networking with your peers and mentors. The evening will include complimentary beer, wine, soft drinks and hors d’ouevres; cash bars for cocktails. There is no charge, but advance registration is requested. Register for IRE today. Read More
Watch this informative demonstration on utilizing white EPDM flashings on TPO applications. This immersive class will answer questions and showcase technique of EPDM application on TPO membrane. Todd Nathan is the Director of Technical Services and has primary responsibility for the Field Technical organization. Todd began his career with JM in ... Read More
In this session, we will focus on how to grow a Roofing Company through the Service Department. Identify Your Target Market. Develop a Comprehensive Service Plan. Build a Strong Online Presence. Focus on Delivering Exceptional Customer Service/Good Reputation. Develop a Strong Referral Program. Hire and Train the Right People. Diversify Your Services. Maintenance Programs. Use Technology to Your Advantage Manage ... Read More
This course is an advanced building block for the metal roofing essentials covered in earlier Overview Part I. This extended course will cover the coil coating process, common and popular Steep Slope construction and critical details of low slope installation, in addition to curved applications and wind issues. Finally, the ... Read More
Learn more about Beacon Building Products by visiting their RCS Directory. Subscribe to the Beacon Building Products' YouTube Channel. Live From IRE 2024: Beacon Roofing Supply! Read More
We all know that most homeowners research a contractor online BEFORE they make a buying decision, but how great would it be if the contractor could research their prospect? Wouldn’t it be great to know if your prospect is a comparison shopper or someone who wants the highest quality or ... Read More
The Roofing Alliance announces its 10th Anniversary Student Competition. The Roofing Alliance proudly announces their participation in the 2024 International Roofing Expo® (IRE) in Las Vegas, Feb. 6-8, 2024. The Roofing Alliance will host its 10th Anniversary Construction Management Student Competition with five finalist teams competing in the final leg of ... Read More
Editor's note: The following is the transcript of a live interview with Renee Urso from O'Hara's Son Roofing, Samuel Brokenshire of Ace Roofing and Josh Sparks from Infinity Home Services. You can read the interview below, listen to the podcast or watch the recording. Heidi J. Ellsworth: Hello, and welcome back ... Read More
Robin has been in the metal roofing industry since 1986, when as a third-generation metal worker, he started in custom manufacturing, pushing the assist side of a ten-foot Chicago brake with his grandfather. Through years of hard work and learning, Robin graduated into managing installation crews, estimating and eventually ownership ... Read More
By Jonny Suchor. The launch and impact of the Trash Rocket at IRE 2024. At the 2024 International Roofing Expo (IRE) in Las Vegas, Lauren White from RoofersCoffeeShop® talked with Rob Thorson from Rocket Equipment about their industry-changing invention, the Trash Rocket. While standing in a packed booth, Rob ... Read More
Learning Objective: Understand the legal risks and distinctions between insurance coverage and legal liability when assessing the financial gains of contracting labor. As subcontracted labor becomes more and more common in both residential and commercial construction, contractors should know what legal and financial risk is at stake. This ... Read More
By Dani Sheehan. Help empower women in the roofing industry and celebrate their experience, insight and inspiration at NWiR Days 2024. Bases are loaded. You sit at the edge of your seat with bated breath as you watch the next hitter step up to the plate. There’s an eerie silence ... Read More
Greg Hudson, Director of Commercial Dens® Sales has been with Georgia-Pacific Gypsum for over 16 years and in the construction industry for 25 years. Beginning in June of 2022, he had the privilege of serving on both the NRCA Board of Directors and the Roofing Alliance Board of Trustees. Moderated by ... Read More
By Anna Lockhart. Mark your calendars for the must-see educational sessions being held on day one of the industry’s most anticipated and action-packed event of the year! As the largest roofing and exteriors tradeshow in North America, the International Trade Show (IRE) is the event of the year ... Read More
By Dani Sheehan. Explore the Latino-focused events as they steal the spotlight at IRE 2024 and embrace the culture on the rooftops. The International Roofing Expo (IRE) is not just a platform for showcasing the latest innovations in roofing; it’s also becoming a hub for celebrating diversity and inclusion in ... Read More
An in-depth exploration into the latest trends, educational programs and innovative materials showcased at IRE 2024. At the 2024 International Roofing Expo in Las Vegas, RoofersCoffeeShop’s® very own Karen Edwards had the opportunity to sit down with Bailey Reeves, a product manager from CertainTeed, who shared exciting insights into the ... Read More
By Jonny Suchor. From emerging trends to timeless techniques, the Carroll Consulting Group shares their latest industry insights live from the trade show floor. At the 2024 International Roofing Expo (IRE) in Las Vegas, Karen Edwards from RoofersCoffeeShop® had the opportunity to catch up with Rich Carroll, a seasoned expert ... Read More
Most Valuable Player, Best of the Best and Student Competition award winners are all recognized. The Roofing Alliance proudly announces this year’s winners of the Most Valuable Player (MVP) Awards, Best of the Best Award and 10th Anniversary Construction Management Student Competition winners who were recognized at NRCA’s Awards Ceremony held ... Read More
By Dani Sheehan. The countdown to the 2024 International Roofing Expo is on! Whether this is your first time attending or you are a seasoned attendee, don’t miss these great events. You’ve heard tradeshows are a great place to network with industry professionals, gain recognition and grow your business. You’ve ... Read More
By Dani Sheehan. Catch the replay of this Coffee Conversations to get a glimpse of the trade show floor as industry experts discuss hot topics and trends at the 2024 International Roofing Expo. If you missed the International Roofing Expo (IRE) this year in Las Vegas, Nevada, and you’re feeling ... Read More
N.E.W.S. (Network of Educating Women Scholarship) Conference Attendee Program – for NWiR Day and IRE 2024 NWIR is honored to offer for a sixth year the scholarship program for first-time contractor attendees to NWIR Day and the 2024 IRE and NRCA Convention in Las Vegas, Nevada. This program is designed to ... Read More
EPDM roofs have a proven record of resiliency and durability and continue to be a top choice for architects, consultants, and contractors. In this educational session, participants can expect to learn: - Resilience factors in roofing - Types of EPDM roof systems and how they differ - Performance of EPDM roof systems Learn More! Read More
By Emma Peterson. Learn how the Catch-All came to be and how it solves a long-term industry issue. One of the best parts of roofing conventions is the ability to catch up with people from all over the country and across all sectors of the industry. At the latest ... Read More
This year, the Excellence in Asphalt Roofing Awards Program has undergone significant changes to create an even more inspiring and competitive platform for roofing professionals. The Asphalt Roofing Manufacturers Association (ARMA) is pleased to unveil new judging criteria and a series of best-in-class categories that promise to elevate the roofing industry ... Read More
In an industry where 30% of US contractors, 50% of US workers and 70% of US homeowner growth comes from the Latino market, one thing is certain: Latinos are a business growth opportunity for everyone in roofing. At Owens Corning, we want to best understand the emerging Latino market not ... Read More
By Evelyn Witterholt. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past January. Sustainability is always at the forefront of our readers' minds. Some of our most read articles each month are about the subject of sustainable roofing practices. One of our top articles from January 2024 was a piece ... Read More
By Dani Sheehan. See why customers love IKO products and how you can get the inside scoop on advancements in the industry when you attend IRE 2024. With the 2024 International Roofing Expo (IRE) just a few months away, hopefully you’re planning to register and start making arrangements for your ... Read More
We had a full day of interviews, seeing old friends and making new ones, handing out swag and rocking the roof with hospitalities! Editor's note: The following is the transcript of a conversation the Coffee Shop crew had after the first full day of the International Roofing Expo. Heidi Ellsworth: We ... Read More
By Jonny Suchor. How DaVinci Roofscapes redefines the art of roofing with award-winning contractors. At the 2024 International Roofing Expo (IRE) in Las Vegas, Heidi J. Ellsworth from RoofersCoffeeShop® had a chat with Wendy Bruch and Sarah Stumberg from DaVinci Roofscapes on the Coffee Conversation Sound Stage to discuss DaVinci's ... Read More
By Dani Sheehan. The StormStop® Ridge Vent improves airflow while stopping snow, rain, sand and bugs from entering the attic. If you aren’t already familiar with Quarrix Building Products, they are a leader in the specialty roofing products industry. In a live interview during the 2024 International Roofing Expo (IRE) ... Read More
Join Heidi and Karen every Friday to learn about the latest updates in the roofing industry. The 97th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards every week for the latest episode of this Coffee Shop original web series. This ... Read More
Live From IBS 2024: Malarkey Roofing Products Live from IBS 2024, tune in to hear Heidi J. Ellsworth chat with Rachel Garcia with Malarkey Roofing Products about their upcoming ventures for the year and expanding to the East coast! Malarkey Roofing Products Live From RCAW 2024! Tune in to hear Megan with ... Read More
By Anna Lockhart. Mark your calendars for the must-see educational sessions being held on day two of the industry’s most anticipated and action-packed event of the year! As the largest roofing and exteriors tradeshow in North America, the International Trade Show (IRE) is the event of the year ... Read More
By Evelyn Witterholt. Submit your presentation proposal for National Women in Roofing (NWIR) Day 2024 by August 11, 2023. National Women in Roofing (NWiR) is calling upon its members to present at next year’s NWiR Day. The seventh annual NWIR Day will take place on February 4, 2024, in Las ... Read More
Effective communication across a roofing business is essential to achieving successful project outcomes. But what happens if you have teams that are not speaking the same language? Language barriers, which are becoming increasingly common as more roofing companies hire native spanish-speaking crews, can introduce employers to a number of risks ... Read More
Join us every Friday to learn the latest news in the roofing industry. The 85th episode of The Weekly Blend is coming to you live from the Roofing Contractors Association of Texas (RCAT) Conference! Join the Coffee Shops’ President Heidi J. Ellsworth and Multimedia Manager Megan Ellsworth for the newest episode ... Read More
S6:E17 Kool Seal and Uniflex have some exciting new products available and the experts from Sherwin-Williams, Chris Underwood and Jamie Atkins, will join Heidi J. Ellsworth to share more about these products, what advantages they provide contractors and how contractors can incorporate these new products and innovations into their businesses. As ... Read More
By Evelyn Witterholt. The SRS Raise the Roof Foundation Charity Concert at IRE 2024 will feature musical guests Lynyrd Skynyrd, Dierks Bentley and Tenille Townes. If you are going to the 2024 International Roofing Expo (IRE), then you must check out the #1 concert event there! SRS Distribution’s Raise the ... Read More
When: Tuesday, February 6th | 3:00 pm – 3:45 pm | Presenters: DJ Highnote & Charlie Smith & Ray Davis Thursday, February 8th | 11:30 am – 12:15 pm | Presenters: DJ Highnote & Charlie Smith & Ray Davis Description: Metal roofing continues to grow in popularity and in market share across building ... Read More
Many roofing contractors may not realize the amazing opportunity they have to grow their business by introducing siding & windows to their service offering. This training seminar will showcase proven best practices on how to successfully cross-sell siding & windows if you have not done it before. Learning Objective #1: Determine ... Read More
Join us at IRE booth #5307 for the Great Mule-Hide Boat Races! Get ready for some thrilling competition as you rush to get your mule boat to the finish line before your opponent. Our star of the races is Mule-Hide's Seal-Fast® Liqui-Flash, a high-performing polyurethane roof sealant. We've coated the ... Read More
By Evelyn Witterholt. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past October. When looking at our most-popular articles in October, it looks like metal roofing is still a topic that interests our readers. One of our top articles was a piece by our COO, Karen L. Edwards, who highlighted ... Read More
By Dani Sheehan. Pliable. Flexible. Weldable. Johns Manville TPO has it all. Join them in-person to learn more at IRE 2024. When you stop by the Johns Manville booth at this year's International Roofing Expo (IRE), you're not just visiting any exhibit – you're immersing yourself in the latest advancements ... Read More
The President of CIDAN Machinery Group highlighted the company’s amazing machines as well as their commitment to the industry. In an interview at METALCON, Chandler Barden, president of CIDAN Machinery Group showcased the company's many innovative products, including the F32 with XSPACE. He highlighted the recessed folding beam that allows ... Read More
Representatives from Roof Hugger shared their latest innovation, the reinforced sub-purlin. In an interview at METALCON, representatives from Roof Hugger shared insights into the success of their exhibit and the groundbreaking product they showcased there. Reflecting on the show, D.J. Highnote, product advisor and vice president of Roof Hugger, expressed ... Read More
This year features two gold medalists, highlighting the hard work, talent and dedication of the award recipients. The Asphalt Roofing Manufacturers Association (ARMA) is proud to announce the winners of the 2024 Excellence in Asphalt Roofing Awards. This year marks a historic moment with not one but two gold medalists. The ... Read More
Join us for IRE 2024 February 6-8 at the Las Vegas Convention Center in Las Vegas Nevada! We know Super Bowl 2024 will be touching down after our event, so stay ahead of the game by booking through onPeak, the only official hotel vendor for our event, you will be able ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day one of the show as we meet with industry leaders and experts. Guests include contractors from across the country who will share their ... Read More
Registration is now open for NWiR Days 2024! Join us in person on February 4-5, 2024! National Women in Roofing (NWIR) is hosting a two-day conference in Las Vegas, Nevada on February 4-5 in advance of IRE. You will connect, discover, and cultivate new relationships with roofing professionals by attending. The seventh annual ... Read More
Discover roofing solutions that help drive innovation, advance sustainability, increase education and more when you visit Owens Corning's booth during IRE. Owens Corning is highlighting residential roof innovations at the 2024 International Roofing Expo (IRE), February 6-8 in Las Vegas. Visitors to booth #6207 can discover roofing solutions that offer strategies ... Read More
Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal ... Read More
NWIR Day, product demos, meeting customers and making new friends, we had a full week at IRE! Editor's note: The following is the transcript of a conversation the Coffee Shop crew had at the end of the International Roofing Expo during our celebratory dinner. Heidi Ellsworth: I thought it was a ... Read More
By Emma Peterson. Meet the executive council from NWiR as they prepare for the upcoming 2024 NWiR Days in February and the exciting things they have in store for the event. In Season 5, Episode 83 of Roofing Road Trips®, host Megan Ellsworth sat down with Christee Holbrook, Jennifer Keegan, ... Read More
The Metal Roofing Clinic will offer three days of hands-on learning as well as demonstrative activities in metal roof installation and repairs, where industry experts will walk attendees through the benefits, methods and types of materials used in metal roofing installation. The International Roofing Expo (IRE), the North American roofing and ... Read More
By Jonny Suchor. Learn about new product and service information and the latest roofing industry news from the experts at H.B. Fuller and GSSI Sealant. At the 2024 International Roofing Expo (IRE) in Las Vegas, Lauren White from RoofersCoffeeShop® caught up with Norbert Lash, an account manager from H.B. Fuller, ... Read More
By Anna Lockhart. With IRE 2024 just around the corner, now is the time to start planning your schedule for the industry’s biggest event of the year! The 2024 International Roofing Expo (IRE) is going to be taking place very soon in Las Vegas, Nevada on February 6-8 ... Read More
Don’t forget to pack your walking shoes as we get ready for the 2024 International Roofing Expo (IRE) from February 6-8, 2024, at the Las Vegas Convention Center. Have you mapped out the booths you want to hit during your time on the exhibit show floor? The show floor is ... Read More
By Emma Peterson. Learn about Simply Affordable Roofing’s history in the industry and how they are continuing to develop their skills and business. In a live interview from the International Roofing Expo 2024, Karen Edwards caught up with Chris Ekerson, Brandon Smith, Kendall Ekerson and Nalani Smith from R-Club ... Read More
By Emma Peterson. Building up the roofing sector, one training at a time. Heidi J. Ellsworth got the opportunity to sit down with Lauren Morley from R3NG at the 2024 International Roofing Expo (IRE) to discuss being women in the industry. Lauren is the owner of R3NG, which is a ... Read More
Thursday, October 12, 2023 @ 7 a.m. PT / 10 a.m. ET Join us for an enriching and vibrant Coffee Conversations, sponsored by Johns Manville, as we celebrate Hispanic Heritage Month. This event is a heartfelt tribute to the rich and diverse tapestry of Hispanic culture, history and contributions that have ... Read More
Five schools will compete at the 2024 International Roofing Expo® on Feb. 7, 2024. The Roofing Alliance proudly announces the top five teams who earned the coveted invitation to the International Roofing Expo where they will present their proposals before a panel of esteemed judges during its 10th Anniversary Construction Management ... Read More
90 Years and Still Rockin! Come join Karnak at the Ghostbar in the Palms Casino & Resort on Tuesday February 6 starting at 8 p.m. Enjoy food, drinks, and live band. To attend, visit Karnak at booth #5725 on the first day of IRE to pick up your VIP wristband, or no entry. Subject ... Read More
By Dani Sheehan. IRE brings together industry leaders from across the globe to share strategies, improve business and explore the latest product and market trends. Here are a few reasons you should attend! The 2024 International Roofing Expo is just a few months away! Join us this year in Las Vegas, ... Read More
Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal ... Read More
TAMKO's newest shingle series wins innovative product award powered by the International Roofing Expo. TAMKO’s newest innovation in the Proline™ shingle series, StormFighter FLEX™, won the Experts’ Choice Award for roofing products in the Innovative Product Showcase and Awards Program powered by the International Roofing Expo (IRE). The inaugural awards program ... Read More
By Anna Lockhart. Mark your calendars for the must-see educational sessions being held on day three of the industry’s most anticipated and action-packed event of the year! As the largest roofing and exteriors tradeshow in North America, the International Trade Show (IRE) is the event of the year ... Read More
By Jonny Suchor. Innovative solutions, integrations and industry insights spotlighted during this live interview with JobNimbus. In an engaging interview at the 2024 International Roofing Expo, Karen Edwards from RoofersCoffeeShop® sits down with Caleigh Smith, VP of marketing for JobNimbus, to discuss the innovative solutions the company offers for the ... Read More
By Jonny Suchor. An insight into Rocket Equipment's game-changing innovation explained by Tom Christner. During the 2024 International Roofing Expo, Karen Edwards from RoofersCoffeeShop® spoke with Tom Christner of Rocket Equipment about their latest innovation, the Trash Rocket. According to Tom, "The Trash Rocket is a mobile trash chute that's ... Read More
IB Roof Systems just released an in-depth study that examines which is more efficient to install: wide PVC rolls or narrow PVC rolls. If numbers and data aren't your speed, IB Roof Systems will be having a weightlifter in their IRE booth on February 6 & 7 lifting 500 lbs ... Read More
Roofing professionals are encouraged to attend the final stage of the competition in Las Vegas. The Roofing Alliance is proud to announce the launch of its 10th Anniversary Construction Management Student Competition. This well-known event will take place February 7, 2024, during the International Roofing Expo® in Las Vegas. The Roofing ... Read More
Visit GAF booth #4207 to learn more about the company's newest products and services and to get involved in their social impact initiatives. GAF, a Standard Industries company and North America’s largest roofing and waterproofing manufacturer, will be showcasing a comprehensive range of products and services across residential and commercial roofing ... Read More
Editor's note: The following is the transcript of a live interview with Sebastian Jimenez from Rilla. You can read the interview below or watch the full interview. Karen Edwards: Hello, and welcome back to the Roofer's Coffee Shop Soundstage. My name is Karen Edwards, and we are live at the ... Read More
Join us at IRE booth #5307 for the Great Mule-Hide Boat Races! Get ready for some thrilling competition as you rush to get your mule boat to the finish line before your opponent. Our star of the races is Mule-Hide's Seal-Fast® Liqui-Flash, a high-performing polyurethane roof sealant. We've coated the ... Read More
By Emma Peterson. Check out the exciting marketing strategies, product releases and industry growth that IKO has planned for the rest of 2024! Back at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to sit down and chat with Jack Gottesman from IKO Industries about their ... Read More
By Dani Sheehan. Visit the MetalVue booth #5116 at IRE to strike it rich and grow your metal roofing business. Don’t forget to pack your walking shoes as we get ready for the 2024 International Roofing Expo (IRE) from February 6-8, 2024, at the Las Vegas Convention Center. Have you ... Read More
Steve & Randy Kruse of The Kruse Brothers will take attendees through an overview of the LP® SmartSide® portfolio of solutions, including some of the science behind how it’s made and why it’s a smart choice for your business. Steve & Randy Kruse of The Kruse Brothers will discuss the key ... Read More
"See you in Vegas!" - John Van Beek presenting a Mini-Profit Power workshop on “Is There a Labor Shortage?” at the IKO booth (#6907) at this year’s International Roofing Expo. Tues, Feb 6: 3:00-3:20 Find the booth! Read More
You can see Marc Jorns and the JPM at IRE in booth #4921! Read More
Six outstanding roofing professionals compete for Best of the Best Recognition. The Roofing Alliance proudly announces the 2023-24 Most Valuable Player (MVP) Awards finalists and honorable mention recipients. The winners for Outstanding Performance and Leadership, Outstanding Community Involvement and the recipient of Professional Roofing's Best of the Best, a recognition co-sponsored ... Read More
By Emma Peterson. During IRE, we caught up with TRA Sun and Snow for an interview! See what products and programs they’re working on! Back in February, the Coffee Shops’ crew were thrilled to join exhibitors and attendees at the 2024 International Roofing Expo (IRE). This three-day event is ... Read More
By Dani Sheehan. Our partners offer amazing products and services! Find inspiration for everyone on your list or use it as an excuse to try out a new product yourself. We all have that one family member, friend or coworker who’s impossible to shop for! Consider adding one or more ... Read More
Mark is the Director of Circular Economy within the corporate sustainability organization at Owens Corning. In this role he leads the company’s efforts to reduce waste and embed circularity solutions into its business. He also serves on the ARMA Asphalt Roofing Recycling Committee and chairs the Measurements Working Group. With ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day one of the show as we meet with industry leaders and experts. Guests include contractors from across the country who will share their ... Read More
Intuitive online tool quickly generates a list of materials and quantities needed for ease in estimating and ordering roofing products. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), introduced today an all new Material List Generator exclusively for Unified Steel™, a premium brand of Westlake Royal’s Roofing Solutions. The ... Read More
With 15,000 industry professionals in attendance, the International Roofing Expo marks unprecedented success, strength and unity of the roofing industry. The International Roofing Expo (IRE) concluded last week in Las Vegas, achieving unprecedented success and solidifying its position as the premier platform for advancements in the roofing and exteriors industries. With ... Read More
Often used on low slope roofing, self adhered membranes have an adhesive bottom that provides strong adhesion to the substrate. In this session, participants can expect to learn: - The science, technology, and performance of self-adhered membranes - Benefits for roofing contractors and building owners - Future state of self-adhered membranes Learn More! Read More
New features will enhance the way contractors deliver roof estimates to homeowners. AccuLynx, the leading provider of all-in-one business management software for roofing contractors, today announced it will preview new presentation-building capabilities at the International Roofing Expo (IRE) in Las Vegas, Nevada, February 6-8, 2024. These new features will allow AccuLynx ... Read More
Editor's note: The following is the transcript of a live interview with Geoff Bernstein of Vicwest, Stephen Gosk of MetalForming and Holly Gotfredson of American Metalcraft and Finishing Dynamics You can read the interview below or listen to the episode. Heidi J. Ellsworth: Welcome to this month's MetalTalk from MetalCoffeeShop. My ... Read More
This presentation will delve into the core principles of operational excellence, emphasizing its pivotal role in achieving overarching roofing contracting business objectives. Participants will understand how to evaluate their organization's current operational readiness, pinpointing strengths and potential areas for growth.In the context of operational improvement, the presentation will showcase various ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day two of the show as we meet with industry leaders and experts. Guests include manufacturers, distributors, and service providers who will share their ... Read More
Join us for an engaging and informative talk built to address the top 10 OSHA violations in the construction industry. Designed for construction professionals, safety officers, and workers alike, this session aims to enhance awareness and understanding of the most common safety violations, empowering attendees with practical strategies to prevent ... Read More
Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. The 72nd episode of The Weekly Blend is here! Join Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for a new episode of this Coffee Shop original web series. This week, the two ... Read More
By Evelyn Witterholt. We spoke with Greg Hlavaty from Western Colloid about how their new 298 X Asphalt Emulsion helps contractors save time on roofing projects. Since 1972, Western Colloid has been a mainstay in the commercial roofing industry. Their coatings and fluid applied systems are both highly durable and ... Read More
By National Slate Association. The National Slate Association looks back at another successful IRE. The International Roofing Expo (IRE) is the biggest event in the industry, boasting over 15,000 attendees from around the country and over 500 vendors. The National Slate Association (NSA) was proud to be in Las ... Read More
By Jonny Suchor. ATAS International reflects on family, innovation and the future of roofing at the 2024 International Roofing Expo. At the 2024 International Roofing Expo in Las Vegas, Jim Bus from ATAS International had a conversation with Karen Edwards on the RoofersCoffeeShop® Sound Stage. Jim shared some heartwarming tales ... Read More
IRE will expand newly launched Exteriors Pavilions, provide record-setting hotel accommodations during busy February Las Vegas season, as well as an increase in activations for Hispanic roofing community. The International Roofing Expo (IRE), the largest roofing event in the United States, today announces its 2024 expo date and location as February ... Read More
Sean McDevitt joined Beacon in May 2021. He had previously served as Executive Vice President and CHRO at Apple Leisure Group, PepsiCo, Inc. and Pepsi Bottling Group, Inc., serving both in the United States and internationally. Mr. McDevitt earned a bachelor’s degree in Psychology and a Master of Organizational Behavior ... Read More
Hi-Peak Staffing Solutions LIVE From IRE 2024! Read More
Often billed as "Metal Roofing 101," this course includes technical information but is presented in a commonsense fashion that makes the art and science of metal roofing clear, concise and understandable. Topics to be covered include the history of metal roofing, metals and metallic coatings, metallurgy, galvanic gathering and material ... Read More
Metal roofing continues to grow in popularity and in market share across building sectors. Understanding the factors influencing the choice of materials, forming of panels and proper installation techniques, improves contractor efficiency and building owner satisfaction. In this series of clinics, presenters from the Metal Construction Association and Metal ... Read More
RoofersCoffeeShop is LIVE at IIBEC with ATAS 2024! ATAS LIVE From IRE 2024! LIVE From METALCON 2023 Celebrating 60 Years with ATAS! Read More
Ever wondered how insulation works? Or what to consider when choosing one product over another? What about mean temperature and how it affects your roof? Join our Elevate insulation experts at IRE 2024 as they cover these topics, and more! Rachael DeMeio, Insulation Product Manager and Jay Saldana, Principal Building Scientist, ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day two of the show as we meet with industry leaders and experts. Guests include manufacturers, distributors, and service providers who will share their ... Read More
There are so many choices when finalizing your roof job. This session takes you away from the guessing game and helps you make the best choice for your metal job. In this session, participants can expect to learn how to read between the lines of project specifications. Learn More! Read More
This award recognizes professionals who devote outstanding service to the roofing industry. The National Roofing Contractors Association has named Jim Barr, president of Barr Roofing Co., Abilene, Texas, recipient of its 77th annual J.A. Piper Award Feb. 7 during the NRCA 2024 Industry Awards Ceremony in Las Vegas. The J.A. Piper ... Read More
The NRCA recognized their FEI graduates during NRCA's Annual Convention in Las Vegas, Nevada. The National Roofing Contractors Association’s Future Executves Institute has announced its graduates for 2024. Graduates were recognized Feb. 7 during NRCA’s 137th Annual Convention in Las Vegas. FEI is a comprehensive three-year educational program designed to develop the ... Read More
A lifetime of metal construction expertise takes center stage at IRE. Experts from Roof Hugger and McElroy Metal will be presenting “Retrofit with Metal Systems” on the opening day and the last day of the International Roofing Expo in Las Vegas. DJ Highnote of Roof Hugger and Charlie Smith of McElroy Metal ... Read More
In this session, Polyglass U.S.A., a leading manufacturer of roofing underlayments and membranes will present a variety of underlayments and anchor sheets that offer solutions to contractors and building & homeowners for roofs under a variety of conditions, including areas prone to wildfires, high winds, and ice damming. Learn More ... Read More
Cover boards can be a strategically important addition to roofing systems to help protect against the most common threats to flat or low-sloped roofs. The risk of damage from wind, water intrusion, fire, foot traffic and the potential of puncture can all be mitigated using cover boards as a protective ... Read More
By Evelyn Witterholt. In our latest episode of Coffee Conversations, guests spoke about the history and contributions of the Hispanic and Latino community in the roofing industry. In a recent episode of Coffee Conversations, we had the honor of speaking with roofing industry leaders who are in the Hispanic and ... Read More
By Evelyn Witterholt. Roof coating contractors win free training modules, courtesy of General Coatings and the Roof Coatings Manufacturers Association. The winners have been chosen for our roof coatings training raffle! We hosted a business card raffle at our booth at the 2024 International Roofing Expo (IRE). The raffle was ... Read More
By Jonny Suchor. Ingage CEO highlighted their game-changing digital software at the International Roofing Expo. In a recent interview at the International Roofing Expo 2024 (IRE), Megan Ellsworth from RoofersCoffeeShop® had a discussion with Dean Curtis, CEO of Ingage. He shared insights about his company's software designed to improve home ... Read More
New launches in-booth include Unified Steel Material List Generator and Unified Steel Cool Roof Colors. Westlake Royal Roofing Solutions™, a leader in efficient and durable roofing systems and components, will exhibit at the 2024 International Roofing Expo (IRE) being held February 6 through 8 at the Las Vegas Convention Center. The ... Read More
NRCA is hosting its annual auction and reception on February 5 from 4:30 - 6:30 p.m. at Eight Lounge. This evening will consist of a cocktail reception where members will enjoy a full bar, amazing food, as well as a popular live auction, where you can bid on trips, artwork, ... Read More
By Dani Sheehan. Auburn University students share their experience competing in the 2024 Roofing Alliance Construction Management Student Competition during IRE. Hopefully you prioritized the Roofing Alliance 10th Annual Student Competition at this year’s International Roofing Expo (IRE) for the chance to experience the talent of some of the young ... Read More
450 women in roofing hit it out of the park at NWIR Day! Editor's note: The following is the transcript of a conversation the Coffee Shop crew had after NWIR Day. Karen Edwards: So National Women in Roofing Day was on Sunday, and they were about 450 women there. It was ... Read More
Join RoofersCoffeeShop LIVE at the 2024 International Roofing Expo to talk about how technology holds the key to finding a way through the current labor shortage. John Van Beek of Labor Central and Jack Gottesman of IKO join Heidi J. Ellsworth to talk about how these two companies are ... Read More
By Dani Sheehan. Learn about this incredible polyurethane roof sealant, put your boat racing skills to the test and enter to win a new kayak at IRE’s expo hall. The 2024 International Roofing Expo (IRE) in Las Vegas, Nevada, is just around the corner! Every year, the biggest, most influential ... Read More
Jamie Samide is the Vice President of Marketing for Beacon Building Products Help contractors better understand how to utilize simple tools to build a local / market presence and be top of mind when their homeowners need roof help. We will share basic and actionable ideas (Digital, PR, Branding, etc.) ... Read More
Highlights Include samples from new collections, product spotlights, in-booth demos and more. Sherwin-Williams Coil Coatings will have a significant and very hands-on presence at the International Roofing Expo (IRE), the largest roofing and exteriors event in the country, from Feb. 6-8 in Las Vegas, Nevada. Attendees to Sherwin-Williams booths #4916/4918 can ... Read More


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