What makes me try new technology? Easy answer. The usage of technology allows time for relationship building and a better quality of life. If my team and I can find an app or software to save us time, manual labor, allow us to be more efficient and to have a better work/life balance, that is a win for us.
I love having automated email services, online bookings, instant roof calculators, CRMs, estimation software, all in order to free up my time. Time that I will use to network and build relationships that will further benefit my brand. Also, it gives me freedom that if I want to only work three hours one day of the week, I can because the technology continues to do all the follow ups and work for me.
At first, a lot of these technologies may appear to be expensive or unnecessary, but when you realize how much time, happiness, productivity, and overall heath they bring to each member of the team, it’s a no brainer.
The technology allows us to be better and enjoy or work. This means a higher rate of employee retention. Most employees begin to hate their jobs when they feel frustrated. Technology increases communications and productivity which lowers employee frustrations and anxiety in the workplace.
This is truly why I use technology. I want people to enjoy roofing as much as I do, and I am willing to invest heavily to make that happen.
Greta Bajrami is the founder of Golden Group Roofing. See her full bio here.