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A Business Plan Helps Prepare for the Future

Trent Cotney Business Plan
January 20, 2020

RCS Influencer Trent Cotney says that business plans provide a vision for where you will be in five, 10 or 15 years from now.

Nearly every business owner can speak of their lofty goals, but not every business owner can put a plan into action to achieve these goals. For a business to reach a successful goal, you must first create a business plan and reference the plan throughout. The business plan becomes a living document that you review and make changes to adapt your business as needed. Business plans are critical to the future success of the company. Not only does it communicate the company’s vision to others, but it also includes measurable objectives for the short and long term.

Our business plan has been essential to navigating growth. With so many variables factored into running a business, new ideas and solutions can easily get lost down the pipeline. Having a business plan in place allows for all of these variables to land in one cohesive place. The plan provides a vision for where we’ll be in five, ten, and even 20 years. The plan also serves as an outline for shareholders and management to plan for future budgeting, hiring needs, and marketing campaigns, and client service development strategies.

Planning for the future is always important, but you are the only one who can make sure that the future of your company goes in a positive direction. By reviewing your business plan annually and re-evaluating the outcomes of the previous year's goals and strategies, you’ll be able to get a bigger picture of overall strengths, weaknesses, and how to adequately prepare for what’s to come.

Trent Cotney is the founder of Cotney Construction Law, a law firm that specializes in roofing and construction law. See his full bio here.

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.



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