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RCSI - Tradeshow Strategy

Seth and Ashley Tradeshow Strategy

Trade Shows Provide Outstanding Educational Opportunities

RCS Influencers Seth and Ashley Pietsch say that attending shows support for the industry and the chance to learn about topics that are important to their customers. Editor’s note: Listen to the interview below to hear what Seth & Ashley Pietsch have to say about trade show strategies. You can also ...


Trent Cotney Tradeshow Strategy

Key Steps for a Successful Tradeshow

RCS Influencer Trent Cotney says that virtual and in-person tradeshows are a great way for any company to get involved in the industry. There are many key components that make for a successful show, such as planning your schedule in advance, engaging with people you meet at the show, ...


Thea Dudley Tradeshows

Tradeshows Will Likely Always Have a Virtual Component

RCS Influencer Thea Dudley says that tradeshows moving forward will probably be a hybrid of live and virtual. The whole thing with 2020 just kind of blew up the way that we view trade shows and conferences. Everybody had to take a step back and adjust to virtual events. ...


Wendy Marvin Tradeshow Strategy

Maximize Your Return from Trade Shows

RCS Influencer Wendy Marvin says that whether exhibiting at a home show or attending an industry trade show, planning is key to success. Editor’s note: Watch the video to see and hear what Wendy Marvin has to say about her trade show strategy. You can read the transcript below or watch the video below.    ...


Tammy Hall Tradeshow Strategy

Debrief and Follow Up After Trade Shows

RCS Influencer Tammy Hall says that the key to a good trade show strategy is preparation. With all of us being isolated in our home offices or actual offices our normal sales calls have come to a screeching halt. Trade shows basically stopped in 2020, but we are seeing ...


Danny Kerr Tradeshow Strategy

Be Intentional About the Events You Attend

RCS Influencer Danny Kerr says that it’s important to set goals ahead of time for what you want to accomplish at a trade show. Editor’s note: Watch the video to see and hear what Danny Kerr and Erin Scheel have to say about their trade show strategy. You can read the transcript below the audio ...


Heidi Ellsworth Tradeshow Strategy

Lack of Trade Shows Means Finding New Ways to Connect

RCS Influencer Heidi Ellsworth says that we must think differently and build relationships digitally. Understanding how to deal with virtual or no tradeshows during the age of COVID is a true challenge. Many companies depend on the handshakes and personal connections that are usually established during tradeshows. ...


Charles Antis Tradeshow Strategy

Set Yourself Apart at Home Shows

RCS Influencer Charles Antis shares ideas for how to make your business stand out at trade shows. Editor’s note: Watch the video to see and hear what Charles and Aaron Antis have to say about their company’s trade show strategy. You can read the transcript below the video, but we recommend seeing it for yourself.   Charles ...


Greta Tradeshow Marketing

Trade Shows Help Build Brand Awareness

RCS Influencer Greta Bajrami says that at home shows you need to use the time and space to represent your work and brand. Trade shows are fun and an exciting way to show off your newest product and best work. A time to meet clients, or potential mentors. A ...


Mike Pickel Tradeshow Strategy

Trade Shows are Opportunities to Learn

RCS Influencer Mike Pickel says that sending your team to a trade show, even virtually, helps them learn and grow professionally. Trade show attendance has always been part of our business plan. We attend the Roofing Contractors Association of Texas (RCAT) annual conference and trade show each year to ...


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