As a business owner, I have always understood the importance of keeping an open mind when it comes to trying new products and services. After all, there are always new and improved products or services that can boost the efficiency of your business, but you wouldn’t know unless you try. However, I try to do my research before diving in, especially if the product or service has a binding contract.
When I first learn about something new, I tend to seek out the reviews. Because of the proliferation of the Internet, reviews are nearly everywhere. Look how easy it is to look up a restaurant to check out the rating! The same is true for the rest of the marketplace. Reviews hold a lot of weight because they come from the consumers, so they know firsthand the pros and cons of the product or service they purchased. When I read reviews, I like to check out the good ones and the bad ones to get a more comprehensive look at the product.
Word of mouth also plays a large part in my decision making when trying new things. If I consistently hear colleagues or friends speak highly of a product, then I am more inclined to try it. When consumers discuss products or services in a positive way, it is a great indicator that that product or service may be worth it.
Marketing and branding are also important factors to consider when evaluating a product or service. Studies have shown that the design and messaging behind a product can have the power to instantly draw you in, or make you avoid the brand entirely. Brands that can convey themselves in a professional but distinct manner catch my eye the quickest and when I am comparing products, marketing and branding can ultimately make the decision for me.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.