Roofers Coffee Shop - Where The Industry Meets!
Coffee Conversations LIVE!
English
English
Español
Français

Do Your Research When Trying New Things

Trent Cotney Trying New Products
August 3, 2020 at 6:00 a.m.

RCS Influencer Trent Cotney says that seeking reviews is a good place to start when considering trying something new.  

As a business owner, I have always understood the importance of keeping an open mind when it comes to trying new products and services. After all, there are always new and improved products or services that can boost the efficiency of your business, but you wouldn’t know unless you try. However, I try to do my research before diving in, especially if the product or service has a binding contract.  

When I first learn about something new, I tend to seek out the reviews. Because of the proliferation of the Internet, reviews are nearly everywhere. Look how easy it is to look up a restaurant to check out the rating! The same is true for the rest of the marketplace. Reviews hold a lot of weight because they come from the consumers, so they know firsthand the pros and cons of the product or service they purchased. When I read reviews, I like to check out the good ones and the bad ones to get a more comprehensive look at the product.  

Word of mouth also plays a large part in my decision making when trying new things. If I consistently hear colleagues or friends speak highly of a product, then I am more inclined to try it. When consumers discuss products or services in a positive way, it is a great indicator that that product or service may be worth it.  

Marketing and branding are also important factors to consider when evaluating a product or service. Studies have shown that the design and messaging behind a product can have the power to instantly draw you in, or make you avoid the brand entirely. Brands that can convey themselves in a professional but distinct manner catch my eye the quickest and when I am comparing products, marketing and branding can ultimately make the decision for me.  

Trent Cotney is the founder of Cotney Construction Law, a law firm that specializes in roofing and construction law. See his full bio here. 

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation. 



Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
TAMKO - Banner Ad - Proline Challenge Extended
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
IRE22_250x265_FreeExpo_Sidebar
Marco - Survey - Sidebar Ad
Estimating Edge - Sidebar Ad - Danny Boyle
Western Colloid - Sidebar Ad - 3 Things Your Manufacturers Should be Doing For You eBook
DaVinci - Sidebar Ad - RLW: How to Incorporate DaVinci in Your Business (On Demand)
S-5! - Sidebar Ad - Snow Guard

English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
RCS_Trends_Report_Sidebar_Ad_250x265
Marco - Survey - Sidebar Ad
Wil-Mar - Sidebar Ad - I Got My Wil-Mar Pipe Collar!
General Coatings - Sidebar Ad - Get Your Info Now
SRS Distribution - Sidebar Ad - Para Latinos Lounge IRE 2022
SOPREMA - Sidebar Ad - RLW On Demand- How to Make Vegetated Roofing Easy