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Why Roofing Companies Must Understand Their Numbers

John Kenney January influencer 2023
April 19, 2023 at 9:00 a.m.

RCS Influencer John Kenney says that knowing what your financial numbers are can help you make better business decisions.

Roofing companies must understand their financial numbers to operate better and make informed business decisions. They must also focus on other aspects to be more than just profitable, but let's start with financials first. 

The first step in understanding financial numbers is to develop a financial plan that outlines your company's revenue, expenses and profit projections. It would be best to base this on realistic assumptions about your company's operations, market conditions and growth potential. 

Once your financial plan is in place, you must track your financial performance. This includes regular monitoring of revenue, expenses, profit margins, cash flow and other key financial metrics to identify areas where they excel and areas that need improvement. 

Using accounting software to automate financial processes and provide real-time financial insights can benefit you. Accounting software can help your company track expenses, manage cash flow and create financial reports. 

Financial reports such as income statements, balance sheets and cash flow statements provide valuable insights into your company's financial health. You should review these reports regularly to understand their financial performance and identify opportunities for improvement. 

Effective budgeting is a critical aspect of financial management for roofing companies. A well-planned budget can help you manage expenses, identify areas where you can save money and plan for growth. You should regularly review your budget to ensure you stay on track and adjust it as necessary. 

Cash flow is the lifeblood of your roofing company. Effective cash flow management involves monitoring cash inflows and outflows, forecasting cash needs and maintaining sufficient cash reserves. You should have a plan in place to manage cash flow effectively, such as using a line of credit or factoring in invoices. 

Analyzing and understanding job costs is essential for roofing companies to remain profitable. It would be best to analyze job costs regularly to ensure they estimate and bid accurately, track expenses effectively and manage labor costs efficiently. 

Your company can improve its financial literacy and make better business decisions by investing in training. Training your employees on financial management can help your company improve its financial performance. Your training should include training on accounting software, financial analysis and budgeting. 

You can benefit from professional advice from accountants, financial advisors, industry-specific consultants and other experts. These professionals can guide financial management, tax planning and other financial issues. 

As a roofing company, you must also focus on other aspects to be more than just profitable. We will discuss some key areas that you need to focus on to achieve long-term success and sustainability. 

Safety is one of the most critical areas roofing companies must focus on. Roofing work is inherently hazardous, with workers exposed to various risks, including falls, electrocution and hazardous materials. Safety should be a top priority for your company, and you should invest in safety training, equipment and protocols to ensure that all your workers are protected from harm. 

Sustainability is becoming an increasingly important consideration for roofing companies. The roofing industry significantly impacts the environment, and companies need to take steps to reduce their carbon footprint and promote sustainability. This can include using sustainable building materials, adopting energy-efficient practices and minimizing waste. Clients view companies prioritizing sustainability positively, which can lead to increased business opportunities and long-term success. 

Staying competitive in a rapidly changing industry is essential for roofing companies. It would be best to embrace new technologies and techniques to help be successful and profitable in the long term. Roofing companies can remain relevant and competitive in an evolving industry by staying on top of new trends and technologies. 

Investing in employee development can lead to improved productivity, better quality work and increased job satisfaction among workers. A best practice focuses on employee development to ensure your workers are skilled, knowledgeable and motivated. This can include providing ongoing training and professional development opportunities, promoting a learning culture and recognizing and rewarding employee achievements. 

Your company needs to engage with the community you operate to build trust and support, including participating in community events and supporting local causes. Companies that positively engage with their communities are more likely to be viewed as responsible and trustworthy, which can lead to increased business opportunities and long-term success. 

Ethics is another area that roofing companies need to focus on. Companies that act ethically and with integrity are more likely to build trust and loyalty among their customers and employees — adopting a code of ethics, promoting transparency and accountability and adhering to industry standards and regulations. Companies prioritizing ethics are more likely to succeed long-term and avoid legal and reputational risks. 

By focusing on these areas we discussed, roofing companies can build a strong reputation, attract and retain skilled workers and position themselves for long-term success in a competitive and rapidly changing industry. 

John Kenney is the CEO of Cotney Consulting GroupSee his full bio here.

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