General Coatings Manufacturing Corp.
State of Spray Foam 2025
In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that ...
Coffee Conversations LIVE From WRE 2025 Sponsored by General Coatings & EVERROOF!
You won't want to miss this special Coffee Conversations®, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ...
Will Lorenz - Doing Work: A Check-in on Roofing Labor
In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Will Lorenz from General Coatings to talk about the power of a unified voice in shaping labor and immigration policy. With the NRCA's support of the Dignity Act, the roofing industry is making a strong case to ensure ...
Will Lorenz - Opportunities in Uncertainty
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include ...
Roofing's Take on Tariffs
Join us for this important Coffee Conversations® where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
Coffee Conversations LIVE From WRE 2024!
You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...
Will Lorenz - Industry Trends and Expo Highlights
In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Will Lorenz of General Coatings. The two share their excitement about one of the year’s biggest events in roofing, the Western Roofing Expo (WRE) brought to you by the Western States Roofing Contractor Association (WSRCA)! Will and Megan ...
Will Lorenz - The Best Show for Sprayfoam
S6:E20 In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and ...
Coffee Conversations LIVE from WRE 2023!
You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western ...
Will Lorenz & Barry McConway - WRE is Coming Up!
S5:E68 In this episode of Roofing Road Trips, Heidi J. Ellsworth is getting ready for the Western Roofing Expo (WRE) in Las Vegas, Nevada, September 23-25, 2023. She welcomes Will Lorenz of General Coatings and Barry McConway of Everroof in a two-for-one Roofing Road Trips podcast. First Heidi visits with ...
