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General Coatings Manufacturing Corp.

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Will Lorenz - The Best Show for Sprayfoam

S6:E20 In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and ...


General Coatings Everroof - CC Season 5 - Coffee Conversations LIVE from WRE 2023! - POD

Coffee Conversations LIVE from WRE 2023!

You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western ...


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Will Lorenz & Barry McConway - WRE is Coming Up!

S5:E68 In this episode of Roofing Road Trips, Heidi J. Ellsworth is getting ready for the Western Roofing Expo (WRE) in Las Vegas, Nevada, September 23-25, 2023. She welcomes Will Lorenz of General Coatings and Barry McConway of Everroof in a two-for-one Roofing Road Trips podcast. First Heidi visits with ...


Will Lorenz - Spray Foam, Roof Coatings and so Much More

Will Lorenz - Spray Foam, Roof Coatings and so Much More

S5:E6 Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, ...


EVERROOF - Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF - POD

Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF

S4:E3 You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, ...


Will Lorenz - Why Silicone Roof Coatings are Dominating

Will Lorenz - Why Silicone Roof Coatings are Dominating

S4:E11 In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at EVERROOF. The two discuss the upcoming launch of the new EVERROOF silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. ...


General Coatings - Will Lorenz - Driving HOA Business in 2022 - Podcast

Will Lorenz - Driving HOA Business in 2022

S4:E9 Heidi J. Ellsworth, RCS President, sits down with General Coatings CEO Will Lorenz to talk how they are bringing new solutions to the market and particularly the HOA market. With high demand from consumers for not only solutions to the material and labor shortages but also progressive solutions for ...


General Coatings - Coffee Conversations – Gen Z Takeover 2.0! - Podcast

Coffee Conversations – Gen Z Takeover 2.0!

January 27, 2022 7 am PT / 10 am ET Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. ...


JM - Coffee Conversations - 3rd Quarter review

Coffee Conversations - 2021 3rd Quarter Review

S3:E3 Sponsored by Johns Manville Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs and executives Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners, Will Lorenz of General Coatings, and Jennifer Ford-Smith of Johns Manville. These industry leaders will share an in-depth look of 2021’s ...


Coffee Conversations - CEOs

Roofing CEOs’ Industry Outlook

S2:E15 Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners and Will Lorenz of General Coatings. These industry leaders will share in depth what the first quarter of 2021 has truly looked like for the industry. Amid ...


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