IRE – International Roofing Expo
Revolutionizing rooftop installations one project at a time
By Jesse Sanchez. A small but mighty innovation is turning heads at trade shows — and on rooftops across the country. At the International Roofing Expo (IRE), Anchor Products’ booth wasn’t just another stop on the crowded show floor — it was a magnet for contractors, engineers and specifiers intrigued by one ...
Commercial skylights are stepping into the spotlight
By Jesse Sanchez. Skylight brand makes a bold case for its commercial offerings. At the 2025 International Roofing Expo (IRE), Megan Ellsworth sat down with Brian Grohe, director of commercial sales for Velux North America, during a live interview at The Coffee Shops soundstage, sponsored by SRS Distribution. The two discussed how ...
The importance of building a sustainable business
By Emma Peterson. EagleView CEO Piers Dormeyer shares some insights on the challenges contractors are facing today. If you ask contractors what the biggest industry concerns are today, they probably will mention some or all of the following: labor shortage, material access and natural disasters. One of the really interesting ...
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
An IRE tradition: New product release from Leister
By Emma Peterson. Meet the Vacuum Plate, the newest roofing product from Leister and your best friend when working with membranes. If you’ve been around at different events and conferences this trade show season, you probably have seen our incredible crew running soundstages and hosting panels. But did you know ...
La voz hispana en la industria: De la exposición al reconocimiento
Por Jessica Bravo. Consejos de expertas para mantenerse actualizado en la industria del techo. En un episodio de La Voz de los Ruferos, Itzel Najera conversó con Teresa Ramirez de Southeast Contracting Services y Amparo Sancen de Latinos En Roofing, quienes compartieron valiosos consejos sobre cómo aprovechar al ...
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Snow retention, your way
By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
