In this two-part webinar series, Heidi J. Ellsworth of RoofersCoffeeShop® shares current trending demographics within construction and roofing that are influencing the financial success of roofing contractors with both the labor force and consumers of tomorrow. In the first webinar, Ellsworth focuses on the need to retain and recruit a strong labor force in the changing landscape of the US economy. She shares statistics and research of the current roofing industry make-up and the challenge of increasing diversity in the roofing industry to build and retain a strong workforce and talent pool. The second webinar (July 9th) focuses on how roofing customers are changing the way they want to buy and from whom. The presentation contains statistics and trends for the growing diversity of homeowners and their buying habits then correlating those trends to new roofing sales strategies.