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Cotney Consulting Group

We are consultants. We are confidants. We are colleagues. We are Cotney Consulting Group.

Why Cotney?

Unlike other “business” consultants, Cotney has 65+ years' experience solving the problems of roofing companies. With real experience running 8-figure, multi-million dollar companies, our consultants did not learn about business consulting from a book — we have experienced the same problems that you have, solved them and moved on to create a storied history of success. We can share our experiences with you and help you achieve success.

Our Solutions

Our team of consultants can provide solutions to common problems in the roofing industry and help develop SOPs, systems and policies which help you continue to grow.

Our Expertise

Being dedicated solely to the roofing industry, our team is uniquely positioned to lend their expertise to your company.


Our Services

Our consulting services are tailored specifically for professionals within the roofing industry.

  • Assess the Health of Your Roofing Business

    Our team can perform an assessment to determine the current state of your roofing business and the best course of action for improving it.

  • Risk Assessment and Management

    We can carefully analyze potential risks and ensure that your roofing company is protected from both internal and external threats.

  • Optimize Your Organization

    A company is only as strong as its weakest link. Our team can help you better organize, train, and compensate your employees to ensure that there are no weak links.

  • Optimize Project Management

    From building techniques to project forecasting, there are a number of considerations that we can account for before you break ground on a new project.

  • Industry Insight

    Our singular dedication to the roofing industry affords us incredible insight into current and future events that will change the face of the industry.

  • Corporate Transaction Assistance

    Our team can analyze corporate transactions to determine if they can be further improved upon and if they are truly in your company’s best interest.

  • Reliable Legal Advice

    In an industry influenced by ever-changing state and federal laws, working with a knowledgeable consultant can be an incredible boon for your business.

  • Revenue Analysis

    Our consultants can review your revenue structure to help you maximize net profits and assist with scaleable growth.


Roofing Estimating Training Program Now Available!

Cotney Consulting Group is offering an estimating training program for the roofing industry. This program was developed in conjunction with subject matter from professional experts whose primary role is to oversee and manage all aspects of estimating a roofing project. This multi-step process provides training and recognition for the industry workforce. This training program was designed with both newcomers to the industry as well as those seeking to advance their career with estimating skills.

Purchase today!


In need of a COO? Don’t have the budget for a full time COO? Cotney Consulting has an answer for you!

Find more information HERE.


Why Cotney Consulting for Smartsheet?

Cotney Consulting can show you how to use the tools within Smartsheet to enhance your business. As expert Super Users we will help you combine your tools with Smartsheet for a simplified end user experience.

Use Our Smartsheet Custom Construction Solution for:

  • Collaborating with others
  • See Reports in Real-Time
  • Automate Workflows
  • Optimize sales effectiveness and execution
  • Sales forecasting accountability and consistency at scale, and more!

Learn more and schedule a consult today!


The premier of our first Coffee Conversations features guests Trent Cotney and John Kenney of Cotney Construction Law and Cotney Consulting Group.  It was a Q&A conversation about strategies for protecting your companies the right way during the current pandemic and economic instability.  Valuable information and thought-provoking advice. 


Trent Cotney

Trent Cotney has more than 20 years’ experience in the roofing industry. He is General Counsel for the National Roofing Contractors Association (NRCA), Western States Roofing Contractors Association (WSRCA), Florida Roofing & Sheet Metal Contractors Association (FRSA), National Slate Association (NSA), Roofing Technology Think Tank (RT3) and several other roofing associations. He is the editor and primary author of the best-selling book OSHA Defense for the Construction Industry.

As an entrepreneur, he is currently owner, President and/or CEO of six different companies generating millions in revenue annually. His law firm has experienced explosive growth of more than 500% in the last three years and has a historic track record of growth over the last eight years.

Using both his legal acumen and in-depth knowledge of industry issues, he is able to understand the nuances of roofing including the development of SOPs, systems, and procedures to mitigate risk and ensure profitability. Cotney combines the business and legal expertise needed to get companies on the right track for sustainable growth. He won Top 50 Entrepreneurs by Business Leaders Magazine (2012) as well as a variety of industry awards including NRCA’s Gold Circle Award for service to the industry, WCRCA’s Joe Whatley lifetime achievement award, and FRSA’s President’s Award (2008).


John Kenney

John Kenney has over 45 years’ experience in the roofing industry. John started his career by working as a roofing apprentice at a family business in the Northeast. He also managed many successful projects in the New York, New Jersey and Pennsylvania markets before continuing his accomplishments in Florida. Because of his skill and hard work, he progressed from roofing laborer, to foreman, estimator, chief estimator, Vice President and Chief Operating Officer with his various companies. He has worked for multiple Top 100 Roofing Contractors and is intimately familiar with all aspects of roofing production, estimating, and operations. Prior to joining Cotney Consulting Group, John was responsible for the daily operations and performance of a large commercial roofing contractor. During his tenure, John ran business units associated with delivering great workmanship and unparalleled customer service while ensuring strong net profits for his company.

John also volunteers his time as a member of the Board of Directors for the West Coast Roofing Contractors Association. He has been involved with the organization for the last 20 years and currently serves as its President. One of John’s great joys is volunteering with many industry organizations along with mentoring and giving back to the community.


Coach John in the Forum! 

Join the conversation in the Operations Technology Talk!


Latest Promotions and Rebates

Cotney Consulting Group - Business Checkup

Get Your Business Checkup by Cotney Consulting Group only $300

Coach John is here for you and your business.  Running a roofing company is not straightforward get your Cotney Consulting Group Business Checkup Today. Learn More and Sign Up Now!
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Cotney Consulting Group - landing page - 20-minute consulting

Cotney Consulting Group - 20-Minutes of Consultation

Get your 20-minute free consultation with the leading business consulting team in the industry - Trent Cotney and John Kenney of Cotney Consulting Group Unlike other “business” consultants, Cotney has 65+ years of experience solving the problems of roofing companies. With real experience running 8-figure, multi-million dollar companies, our consultants did ...
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Latest Ebooks

Cotney Consulting Group - Review and Validate Your Estimating Process eBook

New eBook from Cotney Consulting Group - Review and Validate Your Estimating Process

  The estimating process begins with a comprehensive understanding of your project's scope of work. Whether it is scope prepared by an owner's designer or your own companies' scope recommendation, your estimating team must be able to visualize and mentally build the project, starting with the site mobilization through project completion. ...
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Latest Spanish Content

Cotnehy Attorneys & Consultants Free Spanish OSHA Cards en espanol

Conoce Tus Derechos - Tarjeta OSHA en Espanol

¿Sus empleados de habla hispana reconocen sus derechos durante una inspección de OSHA? Mantenga en su equipo informado con estas tarjetas de OSHA en español que describió sus derechos durante una inspección de OSHA. Si los empleados tienen sus derechos durante una inspección, ¡podría salvar a su empresa de multas! ¿Saben que no ...
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Latest Podcasts

What

What's Hot in Roofing, Coffee Conversations LIVE from FRSA 2021 - Day 1

  LIVE from FRSA 2021 Day 1! In the first ever LIVE Coffee Conversations, join the RoofersCoffeeShop team as they meet with industry leaders and experts.  The first Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and wisdom live from the FRSA show.  Sponsored by ...
Listen to the Podcast

Cotney - Podcast with Lee

Lee Lipniskis - A Life in Roofing

  S3:E30  In this episode of Roofing Road Trips, Heidi Ellsworth, RCS CEO, chats with Lee Lipniskis about her journey through the roofing industry. Lee Lipniskis is an associate consultant at Cotney Attorneys and Consultants. With experience in insurance, finance, and the contractor's side of the industry, Lee has a finger in every ...
Listen to the Podcast

Cotney - RLW - POD

Reducing Risk with Legal Maintenance

  Today it is more important than ever to have up to date, pertinent employee and safety manuals along with the most current contract language.  During these turbulent times, Cotney Attorneys and Consultants have been helping roofing contractors navigate the risk of COVID, material supplies, employee law, regulations and much more.  Trent Cotney will share how ...
Listen to the Podcast


Latest Webinars

Cotney Consulting Affinity Webinar - The Power of Podcasts!

The Power of Podcasts!

Join Heidi and John as they explore the power of podcasts.  How can your company use podcasts for education, information and even look at creating your own multi-media content.  With the success of Law and Mortar, a Cotney podcast and Roofing Road Trips, a RoofersCoffeeShop podcast, the duo talk about ...
Watch the Webinar

NTRCA & Cotney Consulting Safety Training 2021

Safety Training: Ladder Safety & Fall Protection

Date: January 28, 2021 Time: 8:00 AM - 9:00 AM (EST)  Cost for one session: $75  Cost for all 12 sessions: $750 Class Description  Join Cotney Consulting and NTRCA every 4th Wednesday at 8 am for a 1-hour online safety training, because what you don't know WILL hurt you when it comes to safety.  You (or your safety manager) ...
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Coffee Conversations LIVE - FRSA

What’s HOT in Roofing, Coffee Conversations LIVE from FRSA - Day 1

Thursday, July 22, 2021 1 pm EST In the first ever LIVE Coffee Conversations, join the RoofersCoffeeShop team as they meet with industry leaders and experts.  The first Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and wisdom live from the FRSA show.  Sponsored by the FRSA, the ...
Watch the Webinar


Read Listen Watch - Educational Content

CCG - RLW - THe blueprints to your business

The Blueprints to Your Business

January 27, 2021 In this exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.”  Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch of ...
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Cotney Consulting Group Adopt Technology

Adopting Technology that Makes Sense for Roofing

September 30, 2020 John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that ...
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Latest Classifieds

Cotney graphic

Roofing Estimating Training Program Available Now!

From the experts at Cotney Consulting, a new program that was developed in conjunction with subject matter from professional experts whose primary role is to oversee and manage all aspects of estimating a roofing project. This multi-step process provides training and recognition for the industry workforce.  This training program was designed ...
View the Classified

Cotney Consulting Group - Sidebar Ad - COO

In need of a COO? Find out how Cotney Consulting Group can help!

In need of a COO? Don’t have the budget for a full time COO? Cotney Consulting has an answer for you! Having an outsourced COO will offer your business an affordable alternative for companies to address their operating needs. Cotney COO on Demand can provide flexible support for long- or short-term ...
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Buy Online

Cotney graphic

From the experts at Cotney Consulting, a new program that was developed in conjunction with subject matter from professional experts whose primary role is to oversee and manage all aspects of estimating a roofing project. This multi-step process provides training and recognition for the industry workforce.  This training program was designed ...
Read More

Get 15% off Cotney Consulting Group

Cotney Consulting Group is offering an estimating training program for the roofing industry. This program was developed in conjunction with subject matter from professional experts whose primary role is to oversee and manage all aspects of estimating a roofing project. This multi-step process provides training and recognition for the industry ...
Read More

Cotney Consulting Group - The Blueprints to Your Business: A Guide to Managing Your Roofing Business

Are you ready to change your roofing business for the better? In this book you will uncover an all-encompassing guide to effectively run your business. Whether you are just starting out in the roofing industry or you are a well-seasoned roofing veteran, this guide will provide valuable insight for your ...
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Latest Videos

Cotney Introduces Cotney Consulting Group

Cotney Consulting Group Video Playlist

See more videos from Cotney Consulting Group on their YouTube channel.  To learn more about Cotney Consulting Group, visit their RCS Directory page.  Watch Who We Are! COO On Demand What can AI-Precognative Analytics do for You and Your Business? Roofing Business Consultant Explained Why Use Custom Smartsheet Solutions? The US Economic Outlook Do you have a Service ...
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