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These trainings will teach you about the differences between sales and marketing strategies, key marketing concepts that fit into the planning process, identifying the components of your marketing campaign mix, and the differences between objectives, strategies, and tactics. With over 45 years of experience in estimating, selling, and managing over a billion dollars worth of roofing in his career, John Kenney shares some secrets to help you crack the sales code mysteries and get started on building your ultimate sales machine.

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