Cotney Consulting Group
What high-performing roofing crews do differently: Lessons from four decades in the field
By Cotney Consulting Group. Crews take their cues from the top. If you bring structure, clarity and expectations, they bring performance. You can tell a high-performing roofing crew within the first thirty minutes of arriving on a job. It’s not about who moves the fastest or who makes the most noise. It’s ...
Q&A – A low-slope bleed out
A homeowner with a flat roof came to our experts to ask about bleed out. Adam from California was looking at their modified bitument roof and had some questions about the seams. They asked: I have a house with a flat roof. It has a modified bitumen torch applied cap ...
The case for roof restoration
By Emma Peterson. APOC’s latest study quantifies the performance and profitability of roof restoration projects. In May of 2026, APOC, a leading liquid-applied roof restoration manufacturer and a member of ICP Building Solutions Group, released a new benchmark study all about the performance and profitability of roof restoration projects. ...
The best estimators don't guess — They forecast
MCS Influencer John Kenney says estimating complex jobs isn't about producing the lowest number. It's about producing the most accurate number. One of the fastest ways to lose money on a metal construction project is to underestimate its complexity. Most estimating mistakes don't happen because someone missed a square or forgot ...
Sustainability in roofing: Moving beyond the buzzwords
RCS Influencer John Kenney explains how evolving roofing solutions support building performance, long-term value and owner objectives. Not that long ago, sustainability discussions were limited to a handful of projects, a few environmentally focused owners and the occasional architect seeking certification points. Today, that conversation has become much more mainstream. Building ...
More than a meeting
By Cotney Consulting Group. How toolbox talks shape roofing culture. If you want to know your company's safety culture, listen to a toolbox talk. This is not the scripted version, where everyone nods politely while thinking about the day ahead, but the honest ones, where supervisors lead by example, crews participate and ...
Roofing Technology Think Tank announces Brad Strawbridge as new board member
The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Brad Strawbridge, founder & CEO of Capital City ...
Building a workforce that stays
OCS Influencer John Kenney says contractors who invest in training, embrace cross-training opportunities and foster mentorship are building more than crews; they're building future leaders. If you talk to almost any contractor in the outdoor living, landscape or pool construction business today, you'll hear a familiar concern: Finding good people is ...
Access the new Roof Restoration Index for Free
A new benchmark study from APOC and Cotney Consulting Group is highlighting the growing business advantages of commercial roof restoration compared to traditional reroofing. Analyzing 118 commercial roofing projects, the report found that restoration projects generated nearly twice the gross profit per crew day while requiring smaller crews, less labor ...
Building revenue through restoration
CCS Influencer John Kenney says coatings are an opportunity that can support long-term growth regardless of where the market goes next. For many contractors, revenue follows a familiar cycle. There are periods when reroofing activity is strong, crews are busy and schedules are full. Then there are periods when projects ...
