Leaders of the Spray Foam Roofing Industry

Over the past 25 years, General Coatings has developed
a reputation as a company that provides exceptional products for industrial, commercial and residential use.

Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no matter what the environmental challenges.

Each product has been tested and certified by the authorities in the industry, to provide you with the assurance that they will meet your specific 
project needs.

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Spray Foam Roofing for New Construction

Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! 

For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency.

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LIVE From IIBEC 2025 with General Coatings!

Spray Foam Roof Details: Residential Flat Roof Recover

eBooks

Learn How Spray Foam Cures Aging Roof Problems for Cancer Research Facility

Complex Cool Roof Coating System in California a Success Thanks to General Coatings. A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof. ...
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Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest Spanish Content

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
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Latest Podcasts

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
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Will Lorenz - Opportunities in Uncertainty

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include ...
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Will Lorenz - Opportunities in Uncertainty

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include ...
Listen to the Podcast

Latest Webinars

Roofing's Take on Tariffs

Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
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Contractor Panel at the 2024 RCMA Meeting: Sponsored by General Coatings

The 2024 Roof Coatings Manufacturers Association (RCMA) Fall Meeting was held as the premier event for roof coatings professionals. This gathering brought together industry leaders, innovators, and experts for an engaging and informative experience. Taking place from October 23-25, 2024, at the beautiful Intercontinental St. Paul Riverfront, the event provided valuable ...
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Coffee Conversations LIVE From WRE 2024!

You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...
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Read Listen Watch - Educational Content

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
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Latest Classifieds

See how far spray foam can take you with General Coatings.

Start at the top—see how far spray foam can take you. Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency. Why ...
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Latest Videos

The Weekly Blend - Episode 158

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 158th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen ...
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General Coatings Tradeshow Playlist

To learn more about General Coatings, visit their Coffee Shop Directory. Subscribe to the General Coatings YouTube channel. LIVE from IRE 2025 with General Coatings Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy ...
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Episode 83 - Trends Report, New Coffee Conversations, Western Roofing Expo

Join Heidi and Karen every Friday to learn the latest roofing industry updates. The 83rd episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen discuss ...
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