Leading the Spray Foam Roofing Systems Industry

Over the past 25 years, General Coatings has developed
a reputation as a company that provides exceptional 
products for industrial, commercial and residential 
use.

Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no
matter what the environmental challenges.

Each product has been tested and certified by the authorities in the industry, to provide you with the assurance that they will meet your specific project
needs.

We pride ourselves on building personal relationships and see our customers as our partners. Call us today and speak with one of our knowledgeable salespeople, and you’ll find our experience counts. General Coatings Manufacturing Corp. (GCMC) Foam Roof System offers high-density, spray polyurethane foam roofing systems that are designed to stop leaks, reduce energy loss, and extend the life of your existing roof. Constructed by applying multiple layers of strong, durable, and dependable roof coatings, the GCMC Foam Room System is ideal for use over Cap Sheet, Plywood/OSB, Metal, Concrete, ISO Board, Tar and Gravel roof substrates.

• Roofing foam and elastomeric coatings for Cool Roof Systems
• Tank and cold storage insulation systems.
• Building insulation systems
• Building materials for waterproofing and protection
• Waterproofing for concrete protection
• Custom formulations
• Full warranties available
• All roofing materials and coatings are fully certified

Visit our website.

You Could Win FREE Roof Coating Training!

Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz.  Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He will share information about the upcoming Spray Foam show and how foam and coatings are making a huge difference in combatting the material shortage while also providing a long-term sustainable solution.  Listeners will have a chance to win free training modules for the RCMA roofing coating educational courses.

Enter the contest here!

Coatings Contractor Panel at the 2023 RCMA Summer Meeting - Sponsored by General Coatings

Heidi J. Ellsworth moderates a panel of contractors at the 2023 RCMA summer meeting. They discuss what roofing companies are seeing in the market around coatings, how roof coatings are working for them and what manufacturers and chemical vendors can do better as well as answer questions from the audience.

Thank you to General Coatings for making this informative event possible. Contractors in this panel include: Rudy Gutierrez, Lisa Irby, Dennis Perry and Greg Palya.

Watch the Panel!

Polycoat Lax's Legacy "HisStory"

"HisStory" demonstrates what is core to Lax's legacy, the continuation of our family-centric business to the third generation. Great chemistry, great manufacturing, great people, and great relationships have built this company.

Spray Foam Roof Details - Residential Flat Roof Recover

Latest Promotions and Rebates

Listen to Podcast and Win Roof Coating Training!

Accessing high-quality roof coating training has never been easier! By filling out this form and sending a photo of yourself listening to the podcast with Will Lorenz, the newly appointed president of General Coatings and Everroof and the immediate past president of RCMA, you'll be entered to win roof coating ...
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eBooks

Learn How Spray Foam Cures Aging Roof Problems for Cancer Research Facility

Complex Cool Roof Coating System in California a Success Thanks to General Coatings A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof. Download ...
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Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
View eBook

Latest Contests and Games

Listen to Podcast and Win Roof Coating Training!

Accessing high-quality roof coating training has never been easier! By filling out this form and sending a photo of yourself listening to the podcast with Will Lorenz, the newly appointed president of General Coatings and Everroof and the immediate past president of RCMA, you'll be entered to win roof coating ...
View Contest or Game

Latest Podcasts

Coffee Conversations LIVE from WRE 2023!

You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western ...
Listen to the Podcast

Will Lorenz & Barry McConway - WRE is Coming Up!

S5:E68 In this episode of Roofing Road Trips, Heidi J. Ellsworth is getting ready for the Western Roofing Expo (WRE) in Las Vegas, Nevada, September 23-25, 2023. She welcomes Will Lorenz of General Coatings and Barry McConway of Everroof in a two-for-one Roofing Road Trips podcast. First Heidi visits with ...
Listen to the Podcast

Will Lorenz - Spray Foam, Roof Coatings and so Much More

S5:E6 Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, ...
Listen to the Podcast

Latest Webinars

Coffee Conversations LIVE from WRE 2023!

You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western ...
Watch the Webinar

Coatings Contractor Panel at the 2023 RCMA Summer Meeting - Sponsored by General Coatings

Heidi J. Ellsworth moderates a panel of contractors at the 2023 RCMA summer meeting. They discuss what roofing companies are seeing in the market around coatings, how roof coatings are working for them and what manufacturers and chemical vendors can do better as well as answer questions from the audience. ...
Watch the Webinar

Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF

S4:E3 You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, ...
Watch the Webinar

Latest Videos

Episode 83 - Trends Report, New Coffee Conversations, Western Roofing Expo

Join Heidi and Karen every Friday to learn the latest roofing industry updates. The 83rd episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen discuss ...
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Episode 37 - Must-Attend Shows, Free Training Opportunities and The Economy of Everything Home!

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. In this episode of our Weekly Blend series RoofersCoffeeShop® (RCS) President Heidi J. Ellsworth and COO Karen L. Edwards are featured in another exciting installment of this RCS original ...
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General Coatings Video Playlist

Coatings Contractor Panel at the 2023 RCMA Summer Meeting Heidi J. Ellsworth moderates a panel of contractors at the 2023 RCMA summer meeting. They discuss what roofing companies are seeing in the market around coatings, how roof coatings are working for them and what manufacturers and chemical vendors can do better ...
View Video

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