General Coatings Tradeshow Playlist
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LIVE from IRE 2025 with General Coatings
Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.
LIVE From IIBEC 2025 with General Coatings!
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