General Coatings Manufacturing Corp.
Tackling tax code with Will Lorenz
By Emma Peterson. Diving into the changes made to Section 179 as outlined in the Internal Revenue Service’s Publication 946. In 2024, the Internal Revenue Service (IRS) published a document (946) titled “How To Depreciate Property.” The publication is important to note as it has a direct impact on roofing ...
Keeping crews productive year-round with roof restoration
By Dani Sheehan. Roof restoration systems let you extend your season, keep your business active and build momentum during colder months. When temperatures drop and the days get shorter, many roofing crews slow down or shut down completely. But for contractors who specialize in roof restorations, winter can actually be ...
A new generation of buildings
By Dani Sheehan. From performance to profit, see why SPF roofing is the smart choice for meeting the demands of modern data centers. Driven by artificial intelligence (AI), cloud computing and the increasing need for secure digital storage, data centers are rising in cities and small towns across the U.S. ...
How the industry turns slowdowns into strength
By Dani Sheehan. Build lasting businesses when you focus on improving quality, invest in training and foster meaningful relationships. Uncertainty isn’t new in the roofing industry – interest rates fluctuate, homeowner spending tightens and project timelines shift. Even as customers become cautious and competitors focus on cutting costs, periods of ...
Turning uncertainty into an advantage
By Dani Sheehan. Learn how roof coatings can help you build trust and steady work in a volatile environment. Uncertainty has become the defining challenge for today’s roofing market. Building owners are weighing aging roofs against tightening budgets, while economic shifts make it difficult to plan major capital projects. Yet ...
The rise of resilient roofing
By Dani Sheehan. In a changing market where weather risk, insurance limitations and operational costs are all increasing, durable solutions are more important than ever. Today’s building owners are facing tougher decisions and tougher climates. Between rising insurance limitations, tightening budgets and increasingly extreme weather, the question they’re asking about ...
A federal issue that demands unity
By Dani Sheehan. The roofing industry cannot thrive without both a secure and sustainable workforce. Labor continues to be one of the roofing industry’s biggest challenges, and this year’s conversation is more important than ever. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Will ...
How economic incentives support roofing industry growth
By Dani Sheehan. With new incentives and fewer barriers, now is the time to invest in efficiency and innovation. Roofing contractors continue to navigate an uncertain economic landscape with labor challenges and rising material costs, but recent legislative efforts are creating new incentives to invest in growth and innovation. We ...
Keeping everyone on the same page
CCS Influencer Will Lorenz says weekly meetings, are very important in combination with active communication. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Dani Sheehan: Hi, I'm Dani Sheehan ...
Showing up for advocacy matters
By Dani Sheehan. Roofing Day in D.C. 2025 offered a glimpse of what real progress can look like: passionate professionals sharing real-world insights to help shape better policy. Each spring, roofing professionals from across the country head to Washington, D.C., to advocate for the issues that matter most to their ...
