General Coatings Manufacturing Corp.
Roof Coating Industry Insights Every Contractor Must Know
By Evelyn Witterholt. Learn more about what roofing companies are seeing in the coatings market from this insightful panel. At the Roof Coatings Manufacturers Association’s (RCMA) summer meeting, Coffee Shops President, Heidi J. Ellsworth, moderated a panel of roofing industry experts from across the nation that was sponsored by General ...
Counting Down to WRE 2023!
By Anna Lockhart. As the 2023 WRE event draws closer, it’s time to make plans to drop by the tradeshow floor to visit some amazing brands and their teams at their booths! In a recent episode of the Roofing Road Trips podcast, host Heidi J. Ellsworth sat down ...
Will Lorenz & Barry McConway - WRE is Coming Up! - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Barry McConway from Everroof and Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Intro/Outro: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term ...
Learn From the Best at WSRCA’s Western Roofing Expo!
By Dani Sheehan. Join RCS in Las Vegas, Nevada this September 23 – 25, 2023 and listen to experts in the industry as they discuss immigration, insurance, sustainability, leak protection and so much more. Fast approaching, you won’t want to miss the Western Roofing Expo by the Western States Roofing ...
Cut Costs, Not Quality by Using Alternative Roofing Materials
By Adam Cabrera. Spray foam is a cost-effective, eco-friendly alternative to traditional roofing materials. As the roofing industry navigates through new challenges such as sustainability and rising material costs, technologies like spray foam and roof coatings offer a solution. On a recent episode of Roofing Road Trips, host Heidi J. Ellsworth ...
Expanding Your Roofing Skillset With Training
By Evelyn Witterholt. Here’s how you can easily learn about installing spray foam roofing systems. One of the best ways to grow your career as a roofer is by expanding your skillset and getting trained on a new type of roof system. For a variety of reasons, spray polyurethane foam ...
Spray Foam is Economical AND Sustainable
By Yvette Cruz. Building owners are opting for solutions that save energy and extend their roof life, and spray foam is the solution. In Season Five, Episode Six of Roofing Road Trips, Heidi J. Ellsworth discusses with Will Lorenz, the newly appointed president of General Coatings and Everroof and ...
A New Perspective from a Different Window
By Yvette Cruz. More than just a training video, the RCMA Virtual Training Program offers education for industry professionals. The Covid-19 pandemic forced the world to adapt to many changes. With new regulations and resources available, some of the best ways that technology has been incorporated has been the ...
Will Lorenz - Spray Foam, Roof Coatings and so Much More - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. ...
Spray Polyurethane Foam Alliance Announces Winners of 17th Annual SPFA National Industry Excellence Awards
Winners highlight year’s best spray polyurethane foam insulation, roofing, concrete lifting and specialty applications as well as elastomeric coatings projects. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical resource to the spray polyurethane foam (SPF) industry, today announced the winners of the 17th Annual SPFA National Industry Excellence Awards. ...
