General Coatings Manufacturing Corp.
To sell coatings, build a relationship first
CCS Influencer Will Lorenz says the central parts to being a trusted partner are discussing the customer's roof condition, budget and future property plan. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to ...
To face insurance market volatility, control what you can control
RCS Influencer Will Lorenz says that for roofing contractors, safety is number one. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to the podcast or Watch the recording. Dani Sheehan: Hi, my name ...
Test before you invest: Win a free roof coating
By The Coffee Shops™. See how a proven coating system can elevate your restoration projects without the upfront risk. General Coatings Manufacturing Corp is bringing back its popular giveaway to give contractors a risk-free way to put one of its top-performing EVERROOF® coatings to the test. Enter by May 1, ...
Why FM approvals matter
By Dani Sheehan. FM approvals are helping shape the future of our industry by defining durability, accountability and risk management for commercial roofing systems. At its core, Factory Mutual (FM) is a unique organization with a dual mission. On one side, it operates as a global insurance provider. On the ...
What first-time attendees can expect at Roofing Day
By Dani Sheehan. Roofing Day in D.C. isn’t about being perfect – it's about being present. It’s about learning, connecting and making sure your voice is represented. If you’ve never been to Roofing Day in D.C., it’s easy to feel unsure about what you’re signing up for. You might be ...
Spray Foam Trends and Manufacturer Best Practices
CoatingsCoffeeShop® is proud to bring a leading panel of contractors together to share what they are seeing in the spray foam industry and the overall trends within commercial installations. Karen Edwards moderates this panel as they talk about new technologies, product innovations, consumer behavior and the overall economy. The panel ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
It’s time to see the wizard!
By Emma Peterson. General Coatings is sending two lucky SPFA Convention and Expo attendees down the yellow brick road while they’re in Vegas this year! It might not be the Emerald City, but Las Vegas does have “buildings as tall as Quoxwood trees” and “wonders like never seen.” And ...
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
