The Art of Capitalizing on Phone Calls

By Ruby. 

A new report from Ruby gives in-depth insights that will help you not only harness the full power of phone calls — but predict future trends as well.  

Well, one thing is for certain: phone calls are and will continue to remain a vital tool for helping small businesses grow. After analyzing 60+ million phone calls, the communication experts at Ruby discovered several key trends sure to help small businesses of all sizes make the most out of every call. Here’s a few of the key things we learned: 

Today’s customers are more informed than ever before — resulting in more people using the phone as the final step in their customer journey.  

That means your business should treat every caller as a potential prospect or as the loyal customer they already are. Make sure you have the right team and tools in place in order to capture these valuable opportunities and create moments of service excellence. 

Robocalls aren’t going away — quite the opposite, in fact.  

As scam calls continue to ramp up, it’s up to business owners to take action and tune out the noise. Fortunately, there are plenty of solutions out there that help you block these unwanted calls and limit distractions. 

Frustrated calls may be on the rise, but they’re still far from the norm.  

Despite what you may see in the news or on social media, most customers are just looking for support from the businesses they interact with. That said, it’s important to know where your industry and your business stand and take steps to improve service where possible. 

The workweek has changed, but only by a little bit.  

Being there for all of your callers starts with extending your business’s availability. Make sure you have people by the phone throughout the week to answer every call — and consider investing in 24/7 support as customers continue to expect round-the-clock service despite the size of your business. 

We’re only just beginning to see the long-term effects of the pandemic on most industries — let alone understand the implications. 

Right now, you can help your business meet growing demand by comparing industry-average call volume against your own and allocating resources accordingly.

Customer expectations are already at record highs — and are continuing to climb. If you’re a solopreneur or small team, it can be tough to stay on top of customer service, client intake, appointment scheduling, lead qualification, and everything else in between. And it can be even harder to imagine doing all this 24/7/365 without a little help. Fortunately, help is out there. Imagine you, powered by Ruby.  

Are you ready to take your business to the next level? 

If your organization is looking to improve customer communication, Ruby has you covered. Our highly-trained virtual receptionists and proprietary technology allow us to answer any call for any business — delighting callers while sounding just like a member of your in-house team. Ruby’s U.S.-based team uses local details and customizable call instructions to create personalized experiences that help your business win and retain customers. 

Read the full report here! 

Original article source: Ruby