Business Boosters
Marketing KPIs drive smarter contractor growth
By Jesse Sanchez. What marketing KPIs should roofing contractors track to grow their business? Roofing contractors can use key performance indicators (KPIs) to better understand marketing performance, lead quality and return on investment. For roofing contractors, generating leads is only part of the equation. Understanding which marketing efforts are producing ...
Partnering for progress in roofing distribution
By Paul Krug, H.B. Fuller. H.B. Fuller is helping distributors adapt with solutions that support growth and efficiency. As the roofing industry continues to shift, distributors are navigating a landscape shaped by evolving product demands, new technologies and rising expectations from contractors and building owners. Supporting that complexity requires more ...
Renting equipment reshapes roofing efficiency
By Jesse Sanchez. Learn how renting roofing equipment can reduce costs, improve productivity and streamline operations for contractors. For roofing contractors operating in a high-demand, margin-sensitive environment, equipment strategy plays a decisidve role in both profitability and project execution. Renting roofing equipment through providers such as Steve Garlock Equipment is ...
Service scorecard helps roofing contractors strengthen operations
By Jesse Sanchez. A new assessment tool gives commercial roofing contractors insight into how their service divisions can support sustainable growth and long-term profitability. Service Alignment is offering commercial roofing contractors a new way to measure the effectiveness of their service operations through its free 6-Minute Scorecard Assessment. The benchmarking ...
Roofers give reasons why composite roofing is a game-changer for earning new business
By DaVinci Roofscapes. How synthetic slate and shake tiles build roofing sales. During a time when closing consumer sales is tougher than ever, learn how leading roofers nationwide rely on composite roofing to help build business for their companies. Listen to the insights from award-winning roofers as they explain how DaVinci® Roofscapes ...
Roofing benchmarks that reveal hidden growth gaps
By Jesse Sanchez. Why roofing business owners need clear benchmarks to understand where they are winning, where they are falling behind and where opportunities may be hiding. Most roofing business owners have a good sense of whether their company feels busy. Revenue may be climbing, crews may be active and ...
Your success is my success
By Jenny Yu. A Florida roofing contractor shares how leadership, accountability and culture transformed a startup into a multimillion-dollar business. Growing a roofing company from a single pickup truck to a $15 million operation is no easy feat, but Jason Blair, founder and owner of Aastro Roofing in Boca ...
5 ways spray adhesives can help overcome labor shortage issues
By Benjamin Whitehouse, H.B. Fuller. H.B. Fuller adhesive innovations are helping contractors maintain productivity and quality despite ongoing labor constraints. In a time when global workforce constraints are shaping roofing and construction projects, contractors are facing an increasing need to deliver high volumes of work with smaller crews and tighter ...
May construction numbers show a building market moving in two directions
By Heidi J. Ellsworth. Residential softness, nonresidential strength and cost pressure are creating a complicated outlook for roofing contractors. The May construction numbers tell a story that roofing contractors should be watching closely. On one side of the market, residential construction continues to feel the weight of affordability challenges, elevated mortgage ...
Polymeric Exterior Products Association (PEPA) strengthens the future of exterior construction
By Heidi J. Ellsworth. Through workforce development, housing advocacy and practical jobsite resources, PEPA is helping contractors and manufacturers meet today’s challenges with confidence. The construction industry is moving through a time of change that is affecting contractors, manufacturers and the communities they serve. Workforce needs continue to shape business decisions, ...
