CRA show drives record turnout and industry momentum

By Jesse Sanchez. 

Learn how the event delivered strong networking, education and business opportunities for roofing professionals. 

The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was defined by record attendance, an expanded trade floor and a steady pace of meaningful connections that translated into real business opportunities. 

That growth was immediately evident to attendees. The Coffee Shops™ (TCS) Multimedia Producer Zane Deluccie described the event as the biggest CRA show yet, emphasizing the value of reconnecting with industry partners such as TRA Snow & Sun and National Women in Roofing (NWIR). Even outdoor exhibits drew attention, with Rocket Equipment’s Trash Rocket standing out despite temperatures dropping below 40 degrees. Throughout the event, Zane noted, “We met plenty of great contractors who were interested in what we stood to offer. Our floor team talked to a number of existing clients and our booth wrangled a series of leads.” 

The scale of the show also shaped the experience on the floor. TCS Podcast Producer Adam Cabrera said, “It turned out to be much larger than I expected going in. There were a ton of exhibitors and the show had great turn out.” With a large number of exhibitors spread across multiple warehouse spaces the layout created continuous foot traffic, giving the team opportunities to introduce TCS to new audiences while building interest among contractors who were previously unfamiliar with the platform. 

For TCS Multimedia Manager Megan Ellsworth, the event’s momentum was most visible in both participation and energy. “It was the biggest year attendance wise that I've been to with about 2000 people in attendance,” as Megan described an environment that remained active from start to finish where she conducted interviews with companies including FlashCo, Brava Roof Tile, TRA Snow & Sun, Owens Corning® and GAF, along with organizations such as Duro-Last® and Latinos En Roofing. Her conversation with Amparo from Latinos En Roofing, attending for the first time, highlighted the growing influence of the Colorado market. 

Megan also supported the NWIR Denver/Northern Colorado chapter booth, which saw steady traffic and new member signups throughout the event. Alongside well-attended educational sessions and upcoming programming, including a March 18 Lunch and Learn, the show reflected continued growth and opportunity across the Colorado roofing industry. 

Learn more about how the CRA show is driving industry growth through connections, education and new business opportunities!