Dani Sheehan, Content Strategist
Building resilience amid uncertainty
By Dani Sheehan. From customer communication to sustainable roofing systems, prepare your business to adapt and grow. Despite recent economic uncertainty and industry turbulence, Will Lorenz, president of General Coatings Manufacturing Corp, believes Americans – and roofing contractors in particular – are resilient. In a recent CoatingsCast™, Heidi J. Ellsworth ...
Top June stories: Building resilience for a sustainable future
By Dani Sheehan. Catch up on the most read articles from last month on AskARoofer™! As storm seasons grow longer and more intense, homeowners across the country are rethinking how they protect their properties. Last month’s articles spotlighted how roofing choices and educational initiatives are helping individuals and communities build ...
NRCA continues to request stability and support from administration
By Dani Sheehan. As immigration policies shift, NRCA urges DHS for clarity and transition time to protect employers and workers. As recent federal immigration actions continue to affect millions of workers across the United States, the National Roofing Contractors Association (NRCA) joined with allied business associations in a formal request ...
Your guide to choosing and applying the right fertilizer
By Dani Sheehan. From high-analysis water solubles to soil-building biochar blends, learn the why behind fertilizer blends to build trust and long-term relationships with your clients. Not all fertilizers are created equal when it comes to plant nutrition. While trees and shrubs in natural environments rarely need our help, ornamentals ...
Project profile: Greater Midland Community Center
By Duro-Last. Learn how this local company refreshed the cornerstone of their community and won an award along the way. In Midland, Michigan in 2024, one cornerstone of the community needed a little help. Their community center, which has offered recreational, social and fitness activities and services to all members ...
Turf talk: Choose the right grass for every project
By Dani Sheehan. Help your customers grow a lawn they’ll love – and one that works for their lifestyle. Whether it’s a backyard that doubles as a play zone for kids, a pristine pergola space for outdoor parties or a low-maintenance lawn that stays green year-round, each project has its own set ...
Where the grass is greener
By Dani Sheehan. As the landscaping industry continues to evolve, one thing is clear: success is not just about what you plant, but where you plant it. How’s your landscape business doing this year? In celebration of National Lawn Care Month in April, LawnStarter® ranked the 381 largest U.S. metro areas based ...
Maximizing on design trends this summer
By Dani Sheehan. Design outdoor spaces people can’t wait to use! Everyone wants to be outside this season! As the weather warms up, homeowners are dreaming of vibrant, livable outdoor spaces – and this year, they’re thinking bigger than ever. Landscape and design professionals have a major opportunity to transform backyard patios ...
How mini lights make a major impact outdoors
By Dani Sheehan. For lighting designers who need versatility, subtlety and purpose-built solutions, these mini lights add the perfect touch to finish a job. Picture this: You’ve just finished creating an incredible outdoor oasis for your client – a space designed to impress and invite relaxation. But when the sun starts to ...
Smart technology: Lighting with intention
By Dani Sheehan. Create stunning outdoor zones with smart lighting technology. Bluetooth® technology has transformed outdoor lighting, offering a powerful, reliable and internet-free way to design dynamic lighting systems that are fully customizable. From illuminating a small garden to covering an expansive estate, Bluetooth-enabled systems make it easy to create ...
