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MRCA -  - 2026 Leadership Summit
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Tools for Upselling Premium Products to Homeowners

Coffee Conversations - Tools for Upselling Premium Products to Homeowners

 

In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake Royal Roofing Solutions and Austin Davis of The Roofing Center, this expert panel explores how to address concerns around cost, insurance claims, return on investment and peace of mind. Join us for this special Coffee Conversations, sponsored by DaVinci Roofscapes.

Listen to the podcast. 

Watch the Coffee Conversation.


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Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

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RCS -  Ad - Trends Survey 2026
Sherwin-Williams -  Ad - MetalRoofingElements - Fire
Spray Polyurethane Foam Alliance (SPFA) -  Ad - Sprayfoam Convention and Expo 2027
Gaco -  Ad - Restore Smarter to Protect Longer (U95)
Brava - PRO Portal -
Attic Breeze - Side Bar - Breeze Lab
Home Service Freedom -  - Register for Event 2026