The hidden costs of chaos in roofing

By Dani Sheehan. 

Outdated processes could be draining your roofing business and leading you to burnout. 

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Danielle Basch from Leap to talk about a harsh reality many contractors live with every day: running their business through a patchwork of disconnected tools, paperwork and constant fire drills. Between missed follow-ups, handwritten estimates and crews waiting on job details, most roofers are hustling so hard they don’t realize how much the chaos is costing them. 

“The painful process for the roofing industry is everything roofers deal with but hate – juggling leads and text messages, writing estimates by hand, chasing down paper contracts, re-entering job info from multiple places. It’s just the chaos between a lead hitting your inbox and the final invoice getting paid,” Danielle offers. 

This not only leads to stressful workdays, but it leads to lost revenue, unhappy customers and burnout. “They think this is just how it goes every day of my life,” Danielle says. “But it doesn’t have to be that way... Our mission at Leap is to help you look more professional in the home and land those deals so you can grow your company.” 

Messy processes equal missed sales 

Roofers are known for being some of the hardest-working people in the trades, but Danielle points out that grit alone isn’t enough to grow a business. “When you’re in the truck, on a roof, putting out fires, it feels easier to just keep doing what you’ve always done. But not fixing the process is costing you more time and money than you think,” she continued. “The pain is hiding in the callbacks, the rework, the confusion between you and your crews and just burnout.” 

Speed and professionalism matter in roofing sales, and outdated systems slow everything down. Danielle explains that sales reps who are stuck bouncing between apps, waiting on the front desk or digging through dashboards to find a lead are losing deals before they even know it. “Chaos on the backend kills deals on the front end,” she shares. “The longer it takes to get a clean, clear proposal in front of the homeowner, the higher the chance is they’ll go with somebody else.” 

While you might not notice the cost of inefficiency in the moment, homeowners definitely do. The disorganization trickles down into every part of the customer experience – missed calls, vague timelines, unclear contracts – leaving you reacting to problems instead of growing your business. 

Sound familiar? The good news is you’re not alone, and you’re not stuck. Read the transcript or Listen to the podcast to learn how Leap helps you simplify, streamline and scale your business by connecting the dots between tools, teams and tasks.