RCS Influencers
Starting a Service and Maintenance Division Requires the Right Infrastructure
RCS Influencer Mike Pickel says that his company’s rapid growth has made focusing on service and maintenance a challenge. We just celebrated our fifth anniversary at Texas Traditions roofing. We’ve established ourselves in our community as a trusted, reliable roofing contractor for residential replacements, repairs and new commercial installations. We’ve ...
Service and Maintenance are Good for the Customer and the Environment
RCS Influencer Charles Antis says that his company was born on maintenance. Note: You can see Charles’ response to this month's Influencer topic in the video below or scroll down to read the transcript. A little fact about Antis Roofing is that we were born doing service and maintenance. I didn't have ...
Service Departments Take Extreme Organization
RCS Influencer Jennifer Stone says that women are leading service and maintenance departments nationwide. What a wonderful topic for the influencers this month. We have seen a huge rise in service and maintenance departments across our industry. Service is taking center stage to round out our businesses and for good reason. ...
Seven Tips to Follow when Adding a Service and Maintenance Department
RCS Influencer Ken Kelly says that their service and maintenance department is a proven lead source for roof replacements. As the great Gregg Wallick says, “A strong service department is a feeder to your production department.” Meaning, roofs that are starting to fail now, will need to be replaced ...
Brand First, Then Market Your Company
RCS Influencer Wendy Marvin says that both customers and employees can be your company’s brand ambassadors. At Matrix Roofing & Home Solutions we advertise differently than a lot of other companies. Marketing can cost thousands of dollars. It can either help the business by bringing in leads ...
Providing Training Helps Team Members Represent Your Brand
RCS Influencer Rudy Gutierrez says that team members are an integral part of sales and marketing. At Shell Roofing, our team members are absolutely a part of our sales and marketing. Brand messaging is extremely important to project professionalism and team unity. Not only do we dress with our company represented ...
Your Approach and Attitude Toward the Customer Can Set Your Company Apart
RCS Influencer Thea Dudley says that everyone that makes their living at your company is an extension of it and the philosophy - that can leave a positive impression or a negative one depending on the employee. A great brand ambassador sings the company’s praises, believes in the brand and ...
Teach Team Members to Love Every Customer
RCS Influencer Marty Stout says that every employee should be trained to be a brand ambassador. I guess because I am old school, I did not know what a Brand Ambassador was when I saw what this month’s Influencer topic was. So I looked it up. One definition I found online ...
Seven Steps to Engaging Employees as Brand Ambassadors
RCS Influencer Heidi J. Ellsworth and RCS Editor Karen Edwards say that employees can be one of your best marketing tools. It is important to engage your employees as your brand ambassadors. They represent your brand every day in their interactions out in the community and with customers. Employees are one ...
Giving Customers a Little ‘Extra Time’ to Pay Will Lead to Cashflow Issues
RCS Influencer Thea Dudley says that not having a good understanding of your collections and accounts receivable could end up being your biggest cost of doing business. Not always noticeable until it is too late, the biggest cost or impact to businesses that I have encountered this year is roofing contractors ...
