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RCS Influencers
Customers Want to Be Educated
RCS Influencer Jon Stantz says this his customers want to know when, how, and why now more than ever. At Pell Roofing and Siding our approach is pretty simple. We make sure that we have the correct brochures, products for demonstration, warranty information, building code requirements, possible recycling issues, disposal info ...
Educating Customers Every Day
RCS Influencer Mike Pickel says that it’s important that customers be as educated as possible about their roofing systems. Most people don’t ever think about their roof until they have a problem and then they are scrambling to find information and answers. We take the time to listen to our customers, ...
Making Customer Education Fun
RCS Influencer Charles Antis says that they make learning fun for their customers by engaging them in game-playing. Charles Antis is joined by his VP of Sales and Operations, Aaron Antis, to share how they are educating their customers through gamification. You can watch their video response to the topic of ...
Education Breeds Success
RCS Influencer Trent Cotney says that educating clients is a win for your customers and provides benefits to your own company as well. Educating your customers about roofing not only benefits them but will also increase your company’s credibility by demonstrating commitment to your customer and the roofing industry. At ...
Sales is All About Educating Your Customers
RCS Influencer Ken Kelly says that they treat every opportunity to inspect a roof as a chance to educate the building owner. Through a very defined and rigid process, the team at Kelly Roofing follows these steps to educate every potential customer: Meet directly with the decision maker: We will never ...
Service, Maintenance and Insurance
RCS Influencer Shelly Duhaime says there are key practices for your insurance policies concerning service and maintenance. As I have worked with roofing contractors across the country, I have seen best practices when it comes to service and maintenance programs and how they relate to your insurance policies. Here are ...
Service and Maintenance is Our Business
RCS Influencer Marty Stout says that he shifted his business model to all service and maintenance after recognizing an unmet need in the market. At Go Roof Tune Up, Inc. we made a strategic business decision 10 years ago to get away from new construction and not try to do reroofing, ...
Service Leads to Long-term Relationships
RCS Influencer Jon Stantz says that established service relationships lead to more opportunities to bid on projects. At Pell Roofing, we don’t have a service and maintenance program per se, but we do have two large clients that have us perform yearly gutter clean outs and maintenance checks each fall. This year ...
Marketing Ideas for Incorporating Service and Maintenance
RCS Influencer Heidi J. Ellsworth says have a plan that you can share with owners to maintain their roof through the heat of summer and the freezing temperatures of winter. A service and maintenance program is a great way of diversifying your business. But how you incorporate a ...
Service Contracts Can Help Keep Crews Busy During Slow Periods
RCS Influencer Trent Cotney shares what you should include in your service and maintenance contracts. Roofing season is well underway, and your crews are likely beginning to feel the heat; both literally – from the summer sun – and instinctively – from an ever-growing backlog of work. However, sooner-or-later the weather ...
