-2025-xtv-mls-tour-2.png "SRS - Sidebar Ad (Pinned to Classifieds) - 2025 XTV MLS Tour")
RCS Influencers
Team Members Should Understand the Brand Experience Your Company Wants to Deliver to Every Customer
RCS Influencer Mike Pickel says that establishing Core Values can help your team members effectively represent your brand. At Texas Traditions Roofing, our team members certainly represent our brand every day to both the community and our customers. We prepare them for this role by making sure that they understand our ...
Employees Interacting with Customers Creates an Impression of Your Company
RCS Influencer Ken Kelly says that it’s important to be sure employees are prepared to represent your company and project a positive image. Anytime an employee is in front of a potential or actual customer, they are a direct representation of your company. With each interaction, an impression is built or ...
Employees are More Than Brand Ambassadors, They are Family
RCS Influencer Charles Antis talks with his Director of Cause, Susan DeGrassi, about how employees represent the Antis brand by giving back to the community. Watch Charles’ response to the question “Do you use employees as brand ambassadors and if so, how do you prepare them?” or you can read the ...
Employees are a Pure Representation of Your Company
RCS Influencer Ken Kelly says that you should allow employees to be purpose driven and a part of something greater. From a first impression conversation on the phone to the job site cleanup, employees are the images in your customer’s minds. This lasting impression defines your company’s brand and determines its ...
Insurance Expenses Were One of the Largest Costs of Doing Business for this Contractor
RCS Influencer Wendy Marvin says that it’s hard to pick just one large cost of doing business, but liability insurance has been her pain point this year. Being given the RCS Influencer questions to answer each month – and laughing when they ask us for just “one” of anything – is ...
Understanding Cost of Business Means Asking Questions
RCS Influencer Marty Stout says that when approaching the topic of identifying what your biggest cost of doing business is, you must take a multifaceted approach. When I was asked what the biggest cost of business over the last twelve months is, I had to really stop and think because it ...
Invest in Your People and Your Business will Thrive
RCS Influencer Charles Antis says that people should be your biggest cost of doing business. When thinking about the biggest cost of doing business last year, I can tell you a couple of things, but before I start, I'm going to tell you that I believe if you're going to be ...
Recruitment Costs are a Large Cost of Doing Business
RCS Influencer Trent Cotney says that much like the construction industry, one of the biggest costs of doing business at his firm in the last twelve months is recruiting high-level talent. Having the right employees on your team can be one of the quickest ways to grow your business and scale ...
Missed Opportunities Can Result in a Big Cost to Your Business
RCS Influencer Ken Kelly says that their biggest cost of doing business last year were the chances that his company didn’t take. Our biggest cost in the last 12 months was the opportunity cost. Opportunity cost is the chances we didn't take. In our situation it was not hiring ...
Biggest Cost of Doing Business? Transportation.
RCS Influencer Jennifer Stone says that contractors should be aware of the challenges so they can set expectations and make sure their materials get delivered when needed. As I reviewed this month’s topic: “What was the biggest cost of doing business in the last 12 months?” I knew the ...
