RCS Influencers
Safety Initiatives are of Paramount Importance in the Roofing Industry
RCS Influencer Ross Riddle says that safety of team members always come first. As a roofing material distributor in highly competitive southern California since 1946, safety is of paramount importance to our organization. Since most of our team have been with us for 25+ years, their safety comes first. While ...
Customer Education is About Caring
RCS Influencer Wendy Marvin says Matrix Roofing freely offers advice and education for its customers because it builds trust, which is the core of their business. Customers are the lifeblood of our industry and yet roofing is rarely on the radar of most homeowners. Planning for the replacement of their roof ...
Diversify or Die
RCS Influencer Marty Stout says that understanding why your business needs to diversify is the first step for success. This month, I am going to write about ‘Why’ not ‘What’ I am doing to diversify my business. All of us have a different approach to these types of issues and ...
Are You Listening to Your Customers?
RCS Influencer Heidi J. Ellsworth says that you may need to be diversifying your business with new products or initiatives. We are on our way to METALCON in Pittsburgh, PA. It is a great show and a great chance to check in on what is happening in metal. This ...
Diversification Levels Out Seasonality
RCS Influencer Mike Pickel says that diversification helps provide work outside of the traditional busy seasons. Roofing can be very cyclical, varying with the seasons. Texas was recently ranked as the number one state in the country for hail claims following a three-year study. With our business being located in Texas, ...
Always be Looking for Way to Diversify and Differentiate
RCS Influencer Trent Cotney says that every business should be ready to diversify their product offerings to meet the needs of the marketplace. The ever-changing consumer demands and markets require businesses to adapt by diversifying their business products in order to stay competitive within the industry. With this thought in mind, ...
Product Mix Matrix Helps You Know Where to Focus
RCS Influencer Ken Kelly says that “Product Mix” is an important aspect of business development, budgeting, planning and execution. Since different offerings have different profit levels, it’s important to use a product mix tool to ensure sales are not only focused on the lower margin offerings. For example, a ...
Education Builds Long-term Relationships
RCS Influencer Rudy Gutierrez says that education allows his company to become the customer’s problem solver and roofing contractor for the long term. At Shell Roofing Solutions Group, one of our core values is to create a long-term relationship with our clients. We do that by developing trust. Our approach is ...
5 Easy Tips for Educating Your Customers
RCS Influencer Heidi J. Ellsworth says that you shouldn’t just be selling to customers, you should be educating them. In listening to roofing contractors, it is becoming obvious that the trends of just selling customers through pay-per-click and social media ads as a sole strategy is not working. It is ...
Education on Contracts and Liens is Important
RCS Influencer Thea Dudley says that education protects everyone from the roofer to the customer to the supplier. When I think about education and my customers, my credit manager heart always skips a bit of a beat. Most roofers don’t put enough emphasis on educating themselves on the protection and ...
