The roofing treasure we found in Atlanta

By Service Alignment.

Use service to get in early, build trust and win reroofs before the bids ever go out.

Picture this: mid-July, an Atlanta rooftop, the heat bouncing off the TPO so hard that you could fry an egg on it. 

I wasn’t there by accident. My company knew what was coming. Back in 1996, Atlanta had poured $1.7 billion into preparing for the Olympics — new buildings, new infrastructure and a whole lot of new roofs. 

Fast forward 20 years to 2016. Every one of those roofs was nearing the end of its manufacturer’s warranty. That meant a tidal wave of replacements was about to crash. Want to know about these things when they happen? Join our 8-figure community!

My role? Build out a service division that could get us on those roofs early — finding replacement candidates one leak at a time. 

And it worked. Service became the front door. A small repair led to inspections. Inspections led to trust. Trust led to negotiated reroofs. We didn’t have to chase the bid lists — we were already there, already the advisor, already the first call. 

Here’s why this matters today: the same cycle is happening again — right now — with Aldi. 

They’re in the middle of their biggest-ever U.S. expansion — 225 new stores this year, 2,600 total by 2025. That’s thousands of new roofs being installed… and in 15–20 years, thousands of replacements up for grabs. 

The question isn’t if they’ll need service. It’s who they’ll call first. 

That’s what we’re building inside the 8-Figure Service Division Community — a group of owners and service leaders learning how to get ahead of these cycles, turn leaks into long-term clients and win the reroofs of tomorrow. Get free access here! 

If you’re ready to stop playing catch-up and start playing the long game, come join us. Pull up a chair, grab a coffee and let’s talk about how to win more roofs.