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Service Alignment

Raising the floor of commercial roofing.

Most contractors chase reroofs, bid low, and hope the weather helps them out. The best ones build a commercial service division that keeps the revenue steady and the competitors guessing.

That’s where we come in. At Service Alignment, we don’t just give advice — we implement three proven systems into every client we partner with:

The Service Profit System™ – Field processes that make every truck more profitable through onsite upsells, post-job proposals and bigger average tickets.
The Sales Operating System™ – A repeatable framework for consistent prospecting, better meetings, stronger close rates and long-term client relationships.
The Team Development System™ – Tools to recruit, train and lead A-Players so your service division runs with discipline, accountability and growth-minded culture.

These aren’t theories. They’re battle-tested systems that have helped contractors generate:

$585M+ in commercial sales
4,000+ service agreements sold & serviced
40+ divisions scaled nationwide
29,000+ leaks dispatched
$98M+ in repair sales
63% average gross margin

The result? Contractors stop being “just another roofer” and start becoming indispensable trusted advisors — the first (and only) call when major reroofs and private-negotiated projects hit. If you’re ready to launch, grow or scale your service division, Service Alignment gives you the systems, training and accountability to make it happen.

Opt in today!

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8-Figure Service Division Group

Free community for commercial roofing owners and sales leaders.

Are you serious about growing your commercial roofing business in the privately negotiated market and ditching GC/Spec work?

This group is for leaders, managers and employees ready to level up their careers and push their business into an 8-figure service world.

Imagine multiple trucks and getting MORE work when it rains — not just hoping to hit 40 hours.

Here’s what you’ll get when you join:

Best practices for upselling onsite while adding value to your clients (both sides win)
A network of leaders and peers who share your mission (growth doesn’t have to be lonely)
Weekly live training with Chad Westbrook and David Bonney
1:1 strategy meeting to unlock the 5 Revenue Drivers fueling million-dollar service divisions.

They don’t wait around for sales to hit their millions — neither should you.

BONUS: Get a 20-page eBook revealing the most powerful secret to growing and scaling your commercial roofing business.

Total value = $5,985

Sign up today!

Elevating Roofing Businesses at ServiceCon

In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a significant impact on the top 100 contractors in the U.S.

ServiceCon is the premier trade show for roofing professionals focused on growth, innovation and service excellence. Learn more from this panel of expert speakers and industry leaders who will be presenting at this game-changing event in Houston, Texas.

Discover what makes ServiceCon a standout experience, why service departments are the future of roofing and how you can unlock your business’s potential through expert insights and networking opportunities.

Listen to the Roofing Road Trips episode.

The 8-Figure Service Division Roadmap

Phase one: Convert more proposals

Focusing on increasing your close ratio is one of the most inefficient ways to boost sales revenue. We focus on a three-step process that unlocks the most important changes that result in the largest improvements to every rep’s books of business. After we have the strategy, it’s time to focus on the core strategies that take your reps from good to great.

Close more deals.

Phase two: Open the funnel

Now that you have the sales strategy to close more deals, we can focus on growing your book-of-business. We focus on defining your company’s “true expertise” to scale your business and cultivate the customers your business knows how to service. We automate and humanize outbound reach while using multiple channels to connect your reps with your dream clients.

Find new clients.

Phase three: Kill it for your clients

We offer the industry's only Commercial Service Manager Certification, supported by our 60+ page service handbook, turning your service leader into one of the nation's top service managers. If that's not enough, we support your service manager with “in-the-business” problem-solving and real-time growth.

Increase my profits.

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