Sales & Marketing
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Modern Times Call for Modern Sales Presentations - Part Two
By Ingage. Sales teams are ditching the old playbook by automating tasks. In Part One, we went over the new normal of sales and the shift we have seen and experienced to fully embracing digital means to communicate, purchase, sell and more. In Part Two we will dive into ...
Implement These 4 Strategies to Generate More Leads
By LMH Agency Learn how you can invest in the future of your business and draw in more customers. We hear agencies say all the time that they’re going to help you get more leads. But HOW is this actually done? How can you be sure your automations ...
The Real Deal on Sharing Roofing Content that Works
By LMH Agency. The importance of sharing your roofing content and how to use it to improve your marketing reach. Feeling like you need to reinvent the wheel to market your company? Does making content feel terrifying and like no one will care? We encourage you to think again. ...
Modern Times Call for Modern Sales Presentations - Part One
By Ingage. As the world shifts to a more digital platform, your sales presentations should be doing the same. The global pandemic has certainly changed people’s practices and in many ways, it has been for the better. Working remote has become far more normalized and online shopping has ...
How to Maximize Your Roofing Business's Marketing Budget All Year
By JobNimbus. These tips will help you avoid prematurely exhausting your marketing budget. Recently, hundreds of roofers were surveyed as part of a study done by JobNimbus. The results revealed an untapped treasure trove of information, and we are revealing some key findings regarding the optimal timing for advertising ...
Boosting Your Sales Game Through New Twists to Classic Tactics
By Anna Lockhart. As times have changed, so have the preferences of customers, and to reach those customers, contractors and sales representatives need to know how to adapt their strategies to better fit the new standards. In an episode of the Roofing Road Trips podcast, Heidi J. Ellsworth ...
How to Adopt Successful Digital Marketing Strategies
By Anna Lockhart. LMH Agency co-founder and CEO, Danny Braught, discusses digital marketing in the roofing industry and the first steps to building a digital presence. The RoofersCoffeeShop® team met up with Danny Braught from LMH Agency at the 2023 International Roofing Expo (IRE) to discuss how the roofing ...
Meet the United Asphalts’ Swiss Army Knife
By United Asphalts. Sales and Marketing Manager Josh Wiley is a Jack-of-all-trades for United Asphalts and a true leader. Every month, United Asphalts (UA) is highlighting one stand-out employee who is taking our standards to new heights and furthering our excellent reputation. This month’s highlight is Sales and ...
What’s Next for Construction Marketing?
By Cayden Wemple. Ingage sat down with industry expert, Brad Yoho, to discuss the future of marketing and sales for the construction industry. As technology like Ingage, a cloud-based presentation building platform, becomes more prominent in the construction industry, it’s becoming easier to speculate what the future of marketing ...
