Sales & Marketing
Family, leadership and the future of your roofing business
By Jesse Sanchez. Planning for family members who work in your roofing company can help address buyer concerns and create a smoother path to a sale. For many roofing business owners, family members are more than relatives; they may also be part of the company’s daily operations, management or leadership. ...
Property intelligence reshapes commercial roofing sales
By Jesse Sanchez. Data-driven insights can help commercial roofing sales teams identify stronger prospects, recognize buying signals and reach decision-makers at the right time. Commercial roofing sales often come down to timing. Property intelligence gives sales teams a clearer view of which properties may fit their services, who manages or ...
From Paper to Profit: Digital Sales That Close
In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis of Ingage to discuss how outdoor contractors can replace outdated paper proposals with a more professional, consistent and engaging sales process. Join them to explore how interactive presentations can help contractors communicate value, improve productivity, strengthen customer confidence and build ...
Closing more sales with a digital-first approach
By Jesse Sanchez. Learn how outdoor contractors transform their sales presentations from stacks of paper into an engaging digital customer experience. In an upcoming episode of OutdoorTalk™, Karol Weyman meets with Dean Curtis of Ingage to discuss how contractors can leave outdated paper proposals behind and build a more professional, ...
Choosing the right industrial marketing partner
By The Coffee Shops®. Evaluating industrial B2B marketing agencies based on technical credibility, alignment and measurable results. Industrial companies face long sales cycles, technical products and buying committees that may include engineers, procurement professionals and executives. According to this article by Creativate, buyers are conducting much of their research independently and manufacturers ...
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Is your offer irresistible or forgettable?
By The Coffee Shops®. How to escape commodity roof pricing and build an irresistable offer. In the commercial roofing market, the race to the bottom on price is a constant threat. Most contractors try to win new accounts by throwing highly resistible offers at prospects, such as free inspections, zero-dollar estimates, or ...
Why roofing contractors are moving toward end-to-end software
By Jesse Sanchez. Connecting sales, production, financials and customer communication in one platform can help roofing companies reduce friction as they grow. Running a growing roofing company means keeping customers, crews, schedules, financials and project information all in line and moving together. ServiceTitan helps contractors connect those functions in one ...
Supporting contractors at every stage of the sales process
By Emma Richardson. BRAVA's Pro Portal brings leads, measurements, quotes and sales resources into one easy-to-use platform. While loyalty programs are becoming more common among roofing material manufacturers, BRAVA is going above and beyond with their latest site feature, the Pro Portal. The Pro Portal is an all-in-one ...
Turn roofing leads into lasting customer relationships
By Jesse Sanchez. A roofing customer relationship management (CRM) system can help contractors organize leads, strengthen communication and make more informed sales decisions. Generating quality leads is essential for roofing contractors competing in a fast-moving market. While marketing helps attract prospective customers, Dataforma can help roofing companies establish a reliable ...
