Sales & Marketing
How To Get Roofing Leads
By Mauricio Cardenal, Roofing Marketing Pros. Online marketing is a powerful tool for roofing businesses looking to generate leads – but only when it’s used properly. Quite often, roofers fail to get the most out of online marketing and end up with results that are hardly worth the time and money invested. ...
A Boot Camp Just for Contractors
By Lauren White. Between hiking and role-playing, the Sales Accelerator Boot Camp sets you up for sales success. Ryan Groth, the founder of the Sales Transformation Group, offers a boot camp for contractors. The purpose is to help contractors determine their sales process problems and find solutions to them. Ryan holds these ...
The Strategy of Preeminence
By Roofing Marketing Pros. Jay Abraham’s philosophy of preeminence is one of the best business and life lessons that you will ever learn. His philosophy boils down to this: “My strategy is simply to get businesses to demand maximum performance from anything they or their teams do. Within your niche market, you ...
What Can We Learn from Basketball?
By Lauren White. Lessons from the Orlando Magic to help your business be successful. “This Magic Moment” details the rise and fall of the 1990s Orlando Magic basketball team. As one of ESPN’s 30 for 30 documentaries, this fascinating story is told by a combination of interviews and live footage. Ryan Groth ...
What’s Your Exit Strategy?
By Roofing Marketing Pros. Planning ahead to ensure your company will be left in good hands. One of roofing contractors biggest fears is the future of their companies once they retire or decide to move to a different industry. If they are lucky, they can pass the reins to their families; this ...
What Makes Marketing Fail or Succeed with Guest David Fox
By Lauren White. Marketing and sales gurus share tips to help your contracting business thrive. Ryan Groth, founder of Sales Transformation Group and David Fox, a marketing strategist and fractional director of marketing at Fox Marketing Advisors, conversed about the need for strong marketing and sales in contracting businesses. In his words, ...
5 Amazing Roofing Advertising Strategies
By Maurcio Cardenal. For a roofer, a successful business starts by providing a quality service at a fair price. However, that alone won’t guarantee you success. The market is more crowded than ever and prospective customers have far more options thanks to the internet. Roofing advertising strategies can take many forms, from ...
Selling Roof Maintenance Checks
By Sarah Smith, JobNimbus. Follow these three tips to improve your sales of maintenance checks. Selling roof maintenance checks can not only increase profit and improve bottom-line but also eliminate competition and build customer relations. However, selling a service is not always easy. Many roofing contractors fall short when it comes to ...
Proven Tips for Setting Up Your Google Local Services Ads Campaigns and Strategy
By Surefire Local. There are more than a few ways to drive visibility for your business in Google Search. It’s always important to be ranked well for organic results, which comes from building a website that’s naturally attractive to Google (SEO, geo-signals, consistent information, etc.). However, organic visibility can only get you ...
7 Roofing Contractor Marketing Strategies
By Mauricio Cardenal, Roofing Marketing Pros. Don't make the mistake of only marketing when business slows down. It happens far too often. Roofing companies wait until the business gets slow, and then pour effort and money into roofing contractor marketing, only to stop marketing as soon as business picks up again. This kind of ...
