Sales & Marketing
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Mike’s Monday meltdown (And the 5 revenue drivers that saved his sanity)
By Chad Westbrook, Service Alignment. Most roofers are sitting on six figures in untapped service revenue, here’s how Mike stopped leaving money on the table and started turning routine jobs into serious profit. Mike had that look on his face. You know the one — laptop open, three half-read emails pulled ...
How 1 Service truck fueled $2M in Commercial Revenue
With one truck and routine service calls, Mike uncovered a strategy that drove 20% of his company’s revenue — over $2 million. Mike leaned back in his chair, coffee going cold on the desk. He’d been flipping through the year-end P&L for hours, trying to figure out where the year’s big ...
SOPs are your secret weapon
By The GLO Group. How to streamline and scale without the stress. Ask any growing contractor what they struggle with and you’ll hear it: “I’m the only one who knows how to do it right.” That belief leads to micromanagement, burnout and bottlenecks. The solution? SOPs — Standard Operating Procedures. They might sound boring, ...
Get the most out of your sales tech
By Ingage. Get the most out of your existing sales tools with this smarter, faster approach. Every sales leader wants more from their team: more leads, more deals, more efficiency. But the answer isn’t always a shiny new app or a pricey software upgrade. In fact, the biggest boost to ...
Majority of homeowners expect personalized, digital and flexible experiences in new consumer trends report from ServiceTitan, Synchrony and Visa
Contractors must adapt to rising expectations around convenience, payment options and brand trust to win and retain business. ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its "2025 Consumer Trends in the Trades" report, developed in collaboration with Synchrony and Visa. The report analyzes evolving homeowner preferences ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
The power of vision
By The GLO Group. Why every contractor needs a three-year growth roadmap. In the fast-paced world of contracting, it’s easy to focus only on what’s right in front of you — the next job, the next bid, the next fire to put out. But here’s the truth: reacting to the daily grind ...
Sales aren’t dead — They just sometimes wear a toolbelt
By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy ...
