Sales & Marketing
Jobsite marketing that works while you install
By Jesse Sanchez. Learn how contractors are using jobsite protection systems to strengthen visibility, generate referrals and reinforce a professional brand presence. For roofing contractors, the jobsite does more than house the work; it shapes how a company is perceived in real time. In a competitive market, that first impression ...
Persuasion that sells
By Ingage. One-on-one presentations can mean the difference between a deal well made or an opportunity missed. Here's why persuasion is key. In a world flooded with digital noise and mass messaging, the most powerful sales move remains the simplest: a focused, face-to-face conversation. That’s where Ingage thrives. With all ...
Smarter sales conversations start with better content
By Jesse Sanchez. Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier ...
Why authenticity matters in an AI-infused world
By Michelle Miller, Creativate. How businesses can use AI without losing the human connection that drives real growth. At Creativate, I spend a lot of time inside the real-world execution of marketing strategy. Not the polished version presented in slide decks, but the lived experience of it — how ...
Selling roof restoration
By Jenny Yu. Industry experts discuss how education, financial considerations and specification strategies are shaping the coatings market. As interest in roof restoration continues to grow, contractors and manufacturers are finding new ways to explain the value of coatings to building owners and design professionals. In this CoatingsCast™ episode, Megan ...
The Costanza Principle and how to sell at your highest multiple
By Exit Stage Left Advisors. The best time to sell your roofing company is when revenue and profits are rising year over year. Between politics, tax law uncertainty and AI disrupting everything from estimating to marketing, there’s a lot happening right now. So much so that roofers everywhere are asking themselves, “When ...
Know your break-even before you price the next job
By Jesse Sanchez. Understanding break-even calculations can help protect margins and simplify pricing decisions. Many roofing companies judge the success of a year by how much revenue they generate. Yet revenue alone does not determine whether a company is financially healthy. According to industry consultant John Kenney from Cotney Consulting ...
The value of investing in long-term customer relationships
By Jenny Yu. Relationship marketing helps contractors unlock more value from every customer by driving referrals, 5-star reviews and repeat jobs in a competitive market. For many home improvement contractors, marketing efforts stop once the job is complete. Felipe Ros, president and co-owner of gFour Marketing, believes ...
Seeing beyond sales
By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...
How data is redefining commercial roofing prospecting
By Convex. How smarter data, sharper insight and better timing are reshaping commercial roofing sales from the ground up. In commercial roofing, prospecting has always demanded more than persistence; it requires precision. Sales teams are expected to identify the right buildings, reach the right decision-makers and deliver value before competitors ...
