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Sales & Marketing

IKO More Effective Sales Presentations

Tips for making more effective sales presentations to your roofing leads

By IKO. The Rules of Selling Have Changed. Have You? You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online ...


Surefire Local Negative Reviews

6 Questions Home Improvement Contractors Should Ask Themselves Before Responding to a Negative Review

By SureFire Local. Nobody enjoys seeing that notification of a negative review, but with the right attitude and response, you can turn them into a real competitive advantage for your home improvement business. Below are six questions all home improvement contractors and business owners should ask themselves before hitting “publish” when responding ...


Surefire Local- digital marketing

7 Things That Are Hurting Your Digital Marketing Game

By Surefire Local. Knowing the best tactics in digital marketing may not be enough if you’re still committing critical errors. In our ‘7 Ways Successful Contractors Are Nailing Digital Marketing’ webinar, we talked about the various strategies smart businesses use to increase their close rates by 5% to 9%.But knowing effective tips ...


SureFire Local Google My Business

5 Google My Business Tools Home Improvement Contractors Should Start Using

By SureFire Local. Google My Business has quickly become one of the most powerful tools for a home improvement business. It allows you to easily manage and improve your business’ online presence, helping you attract the right kind of clients across the entire Google ecosystem including Google Search and Maps. We’re going ...


CertainTeed Website Searchability

3 Tips to Improve Your Website’s Search Ranking

By Steve Nuttall, CertainTeed. On average, Google processes around 3.5 billion different searches per day. According to a Local SEO study by HubSpot, 46% of all Google searches are local and 76% of all local searches result in a phone call.  As a contractor with a website this means opportunity for “free” website traffic ...


RCS Customers

Are You Listening to your Customers?

By Heidi J. Ellsworth, RCS Partner. You may need to be diversifying your business with new products or initiatives. I had the pleasure of attending the 2018 METALCON Conference in Charlotte, NC.  A great show and a great chance for me to really visit with a number of metal roofing contractors, manufacturers ...


Force Manager- Boost Sales

Digital Transformation: How to Boost Sales in the Roofing Sector

By ForceManager. According to an industry outlook report conducted by the Freedonia Group the U.S. demand for roofing is set to reach around 270 million squares by 2021, a 4.9% year-on-year increase to $19.9 billion. This surge is driven primarily by the shifting stance of insurance providers requiring homeowners to replace older ...


Surefire Local- Budgeting for Marketing

5 Cardinal Rules of Budgeting for Marketing

By Surefire Local. Any business that is growing and wants to keep growing knows that the old saying is true: You have to spend money to make money. That’s why we treat marketing as a basic cost of business. But with so many channels to pick and choose from…how much money should ...


GAF- Rooftop Video

How a Video Can Build Your Business

By Liza Barth, GAF. The building industry is a crowded, competitive field. So, how can a roofing company stand out and make their mark? By becoming a video star! This video was created for GAF Master Elite® Contractor, Elite Roofing & Remodel based in Washington State. The video uses a drone and time lapse ...


HailPost- Spring Roofing

Spring into Action

By HailPost. How to Use Direct Mail to Kickstart Upcoming Your Busy Season It’s no secret that winter is the offseason in the roofing industry. But while the impending polar vortex may keep you from getting outside, you can take this opportunity to look ahead to spring and summer marketing. Rather than ...


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