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Sales & Marketing

SRS - Tips to Keep Your Business Moving

John DeRosa of SRS Offers Advice on Sales Tips to Keep Your Business Moving

By Heidi J. Ellsworth, RCS Partner.  SRS commits to ongoing education to deal with the coronavirus with multiple webinars. As the coronavirus continues to impact communities, SRS Distribution’s highest priority is the safety of   their employees, customers and communities they serve. John DeRosa, Director of Training and Customer Experience has stepped up ...


Surefire Local Yelp Marketing

Why Focus on a Yelp Marketing Strategy For Your Local Business?

By Steve Eastlack, Surefire Local. Yelp is so much more than just a review site. It shows actual consumer experiences, helps people discover local businesses and allows these same businesses to engage with potential clients. As one of the most visited sites in the country, with close to one hundred million monthly unique ...


LEVERAGE Economic Uncertainty

5 Steps to Help Your Business Thrive in a Time of Economic Uncertainty

By LEVERAGE. With the spread of the coronavirus (COVID-19), you are not only responsible for your personal health and the health of your loved ones, but also for the health of your business. With the U.S. economy potentially headed for a recession, the country is in a severe state of economic uncertainty, ...


Marco Marketing Tips

Building Your Metal Roofing Business: Marketing Tips From Marco.

By Marco Industries.   Follow these marketing tips to help keep your sales pipeline full.   Unless word-of-mouth is enough to keep your crew(s) busy year ‘round, you need to actively market your services to potential customers to keep the pipeline full.   Fortunately, there are many things you can do to make sure your business ...


Surefire Local Building Your Local Marketing Budget

Building Your Local Marketing Budget

By Steve Eastlack, Surefire Local. The digital revolution has expanded our reach to all corners of the globe, but local still reigns supreme. Search engine and social media users continue to prioritize local results, which promise greater relevance and convenience. This is true not only in service-oriented industries but also in retail ...


Equipter New Marketing Center

Equipter Remodels Brand Promise for Roofers in New Marketing Center

New Roof No Mess® opens doors for roofing contractors. Professionalism is one of the keys to success in the roofing industry, made of a clean, honest image and top-notch service. Equipter, LLC is always looking for new ways to help contractors enhance that image. The company’s most recent development, the Equipter ...


LEVERAGE Improve Your Google Reviews

How to Improve Your Google Reviews

By LEVERAGE. Everything you need to know about how to improve your business's Google rating. Are you struggling to improve your business’s online rating despite providing exceptional service? Unsure of how to acquire Google reviews, or how to increase your Google rating? Maybe you need consumers to leave positive reviews? In our inaugural vlog, ...


Surefire Local Local Marketing Strategy

Getting Started With Your Local Marketing Strategy

By Steve Eastlack, Surefire Local. Local marketing is the ultimate lead generation strategy for local businesses (i.e. those who get a majority of their customers from within a 75-mile radius). It’s making sure that anything you do, both on and offline, promotes your business in a way that encourages members of your ...


LEVERAGE How to Win on Google

How to Win on Google

By LEVERAGE. Hopefully, Google is a significant component for your 2020 marketing. If it isn't, I suggest getting started so that you can begin the year strong. There are three key elements to winning on Google in 2020.  Convince Google that you’re the authority in your market by consistently publishing high-quality content on the ...


Equipter 3 Tips for Powering Through Roofing Sales Slump

3 Tips for Powering Through the Roofing Sales Slump

By Equipter. It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement. How, then, can you power through this roofing sales ...


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Sherwin Williams - Banner Ad - Elevate
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Franklin International - Sidebar Ad - Sticks to Wet Surfaces
ICP Group  -  Simplified Roofing Systems and Products
Wil-Mar - Sidebar Ad - Free Pipe Collar and Video
Chameleon Power  - Sidebar Ad - Photo Measure
NFP - Sidebar Ad - Ask the Expert!

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Western Colloid -  Sidebar Ad - 3 Invaluable Tips
Jobba - Sidebar Ad - Ways to Grow
SOPREMA - Brighter Together
WSRCA - 2020 Expo
ICP Group  -  Simplified Roofing Systems and Products