Sales & Marketing
Closing strong
By Gary A. Cohen, Florida Roofing and Sheet Metal Contractors Association. Learn how to build trust and grow your business when closing sales. Trust is the core foundation on which the roofing industry is built. When you are working with a client, they are trusting you with not just their ...
Retention starts with the right tools
By Ingage. When your sales tech works for your team, your team sticks around. Sales leaders talk a lot about closing deals, but if your best reps are walking out the door, it’s your business that’s getting closed. As competition for talent heats up and burnout creeps in, the pressure ...
Dugouts to deal sheets: How a former pro ballplayer found a home in roofing
By Jesse Sanchez. From pro baseball to roofing boardrooms, Ryan Groth turned competitive grit into a game-changing sales career and found his purpose. In this episode of People Make Roofing, cohosts Luke McCormack from Roofing Talent America and Heidi J. Ellsworth sat down with Ryan Groth, founder of Sales Transformation Group (STG), ...
IKO is just one phone call away from their ROOFPROs
By IKO Industries. Learn how the IKO team helped ROOFPRO NW Roofing & Siding Pros boost their marketing. Roof marketing and sales can be a complicated and confusing game. Targeting the right people, when they are ready to buy, with the right message is like threading a needle. Luckily, contractors can get ...
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
Strategies for sales enablement that actually work
By Jesse Sanchez. An aligned sales enablement strategy can turn underperforming teams into revenue drivers — but only if you do it right. A sales enablement strategy isn’t just a business buzzword — it’s become a must-have for companies trying to stay competitive in crowded markets. Ingage's idea is simple: Equip sales ...
Smart, sustainable marketing strategies that work
By gFour Marketing. Build a lead generation machine for your roofing business when you have the right marketing. Growing a roofing company requires the skills and craftsmanship of properly installing a roof, but it also requires building a solid foundation of loyal customers, glowing referrals and steady lead flows. As a small ...
The metrics that matter
By Jesse Sanchez. To sharpen performance and drive strategy, sales leaders should start reading the right numbers. Every business wants to succeed, and sales analytics are key in providing insights, clarity and metrics for defining improvement areas. According to Ingage, tracking the right sales metrics has become a defining factor in whether ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
