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Smarter sales start here

Smarter sales start here
December 24, 2025 at 9:00 a.m.

By Emma Peterson. 

SRS Distribution announces the launch of Property Reports and Homeowner Profiles in Roof Hub. 

In sales, knowing the needs of your customer base is an invaluable asset to closing a deal. As chief marketing officer for PandaDoc, Nate Gilmore shares, “The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place.” To successfully capture customer attention, he recommends building an in-depth customer profile.  

What is a customer profile?  

A customer profile is a description of the clients you serve or want to serve. It contains information about their interests, demographics and any other details that might help you better understand how to engage with them. In the world of roofing, a good customer profile also includes information about their property and roof, such as age and material.  

Get started with Roof Hub 

If you’re a contractor looking to level up your sales strategies by using customer profiles, a great way to get started is with Roof Hub! The company just announced that Property Reports and Homeowner Profiles will now exist in the Roof Hub platform, which were previously only available in SRS Distribution’s ProFund. 

The details: 

  • Property Reports are client-facing and showcase information and specs that will help you talk to the client about their roof.  
  • Homeowner Profiles are contractor-facing and are included in every property report. These profiles give users powerful insights into buyer personas that help guide the closing and upselling process.  

The best part? Every Roof Hub account will receive three (3) complimentary reports to get started! After that, each report will only be $9.95, a great deal for the mind-reading insights and key data that comes with the reports. 

Check out Roof Hub today to get started.

Learn more about Roof Hub in their Coffee Shop Directory or visit www.srsdistribution.com/en/resources/roof-hub.



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