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Make Your Company the Best it Can Be

Marty Stout Growing Your Business
December 14, 2020 at 6:00 a.m.

RCS Influencer Marty Stout says that working hard and striving to deliver the best service is what makes a company grow. 

I plan to work harder than ever before. I plan to engage my team like never before. I plan to find ways to work smarter than ever before. I plan to service my customers like never before. I plan to focus on delivering the best service at the fairest prices like never before. I plan to focus on job costing more than ever before. I plan to work closer with my suppliers than ever before. I plan to engage with my insurance company more than ever before. I plan to watch my overhead cost more than ever before and I plan to do all I can to be the roofer of choice for all of the customers of choice I can find. 

The best growth over the years that we have enjoyed has been what people now refer to as organic - good customers call back again and again, they tell their neighbors, associates, peers, etc. Then those referrals call and if happy, they call again and again, and so on. 

Deep diving into market analytics is interesting as is Google analytics, but working hard and striving to deliver the best service is what makes a company grow. 

Growing for the sake of growing is never a good business plan, about 20 years ago I read an article about the second largest roofing contractor in the nation, the year before they were number one, the CEO said, “We have seen that we need to focus on the bottom line not the top line.” About the same time, I read another article that explained that, as a contractor, there is a limit to growth. It said contracting customers want to work with you, the contractor, the owner, the roofer. You cannot grow beyond your footprint because people want to see you. 

That said we all have different customers, some with a single house or commercial building, others with properties from coast to coast. No matter, each of them will want to know that you are in the driver’s seat and know what is going on. 

Lastly as a contractor do not fall victim to the notion that growth lowers overhead it does not, in many cases it raises overhead. 

So, what am I doing to grow my business? I am doing everything I can make our company the best it can be. This will grow my business, always has, always will. 

Marty Stout is the president of Go Roof Tune Up Inc. See his full bio here. 



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